(CNN) – Mitt Romney's campaign released a new Spanish language television ad on Wednesday, featuring the candidate's son, Craig, as he urges voters to "get to know" his dad.
"I want to tell you who my father is: Mitt Romney," says Craig Romney, who's fluent in Spanish and who has narrated ads in the past.
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The spot, "Los Invito (I Invite You)," features Craig talking into the camera, spliced with footage of Romney with his family and supporters on the campaign trail.
"He is a man of great convictions. He's been married for over 40 years to my mom. Together they have five sons and 18 grandchildren. He loves our country greatly," Craig says.
According to the campaign, the commercial marks its eighth Spanish language TV ad and will air in targeted markets across the country. It also coincides with the launch of a new Spanish-language website, Juntosconromney.com.
The presumptive GOP presidential nominee faces a significant gap with President Barack Obama among Latino votes. A recent USA Today/Gallup survey released July 2 indicates Romney has the backing of 26% of Hispanic voters, compared to the president at 67%.
The same poll also shows 51% of Hispanics identify as independents, while 32% call themselves Democrats and 11% say they're Republicans.
However, with the Latino population booming in the United States-especially in several important swing states such as Florida, Nevada and Colorado–Republicans acknowledge the group represents a crucial voting bloc.
In previous Spanish-language ads, including the one released Wednesday, Romney's campaign has primarily focused on the economy.
"What he has achieved has been through hard work - and it is with that same dedication that he will fight to get our country on the right track and create jobs," Craig Romney says in the new spot. ""I invite you to get to know him, and listen to his ideas."
– CNN's Kevin Liptak contributed to this report.
"He is a man of great convictions." That began right after he returned to the U.S. from France, the country he deserted to in 1966-1968. Although he was supportive of the Vietnam War, he chose to flee in fear of serving in that war. But now he is a man of convictions and he wants to be the commander-in-chief of a military he refused to serve in. That is how we refer to a man of convictions in the Romney family. Did I mention my Greatgrand father who also fled to Mexico so he could practice his conviction of polygamy? And that my grandfather who was born in Mexico ran for President. He sat out WWll. He was a man of conviction also.
I'm sure its only a matter of time before the Obama machine starts attacking Romney's family directly. Some Dems have already attacked Romney's wife. That's lower than low.
Latinos,if you want your families deported and cuts in all social programs such as food stamps and healthcare vote for romney the clown and the republican bafoon party .
"He is a man of great convictions. He's been married for over 40 years to my mom. Together they have five sons and 18 grandchildren.
Being married for over 40 years does NOT in and of itself speak of conviction.
it may speak of companionship, love, convenience and practicality.
The only thing those 40 years would convince me of is that Ann is not a stupid as she looks. I'd venture to say that she's the "real" brains in that undynamic,insipid, but oh-so-fabulously-wealthy duo.
The add should start with Romney saying, I don't think you are all criminals like the rest of the republican party does. my grandfather moved to mexico so he could have multiple wives
Who does Team Romney and the GOP think is going to be fooled by these ads, when he was totally against a comprehensive immigration bill, promised to veto the Dream Act, wanted "self-deportation" for undocumented workers, just a few months ago? What an insult.
Please continue to advertise on spanish television.
We appreciate the revenue, and we laugh at your futile and transparent efforts to try to win us over because you need our vote before you deport us.
ABAJO CON ROMNEY!
SI SE PUEDE CON OBAMA!!!
What a waste of money, lets listen to his son LOL LOL god you think they would pick a real spanish person.
I understand Romney has a very novel ad for Hispanic magazines. It's one of those one "scratch & sniff" advertisements where you rub Marc Rubio's photo and it smells like coconut. The idea came from one of Romney's pool boys... Jose... or Juan.. oh well... the name isn't important.
"I invite you to get to know my dad"...you know, the guy that wants you to self deport. Because even if you're a citizen here, if he get's elected he'll outsource your jobs if not you yourself.
Romney promised to veto the DREAM Act and supports the unconstitutional AZ law as his model against the Hispanic communities.
Pass the DREAM Act...President Obama 2012
Si se puede!
"What he has achieved has been through hard work – and it is with that same dedication that he will fight to get our country on the right track and create jobs."
Please, what he has achieved would never have been possible if not for his successful daddy, and it is with the same dedication that he sent jobs out of the country that he will look to get rid of the Latino population.
Romney and the GOP HATE Hispanics, and Hispanics know it. None of Romney's pandering is going to change that FACT. The GOP offers NOTHING to Hispanics, except perhaps legislation that seeks to return them to their home countries. The real Romney / GOP message is clear, "Immigrants, go home, you're not welcome here".
The GOP has blown with Hispanics. Nearly 2/3 of Hispanics in the US are citizens but unless it's election time, the Republicans only see them as immigrants – illegal at that. Value them and afford them the same respect as you do any other voter if you want them to even consider voting for your party.
Hey amigo me mitt romney i bet you 10.000 if you vote for i me will set you free yours truely mitt the flipflooper Romney
Not gonna work Romney. Latinos do not trust you and your wealthy buddies
Well, at least they didn't try to pass off asian children as though they were hispanic like they did on the RNC's hispanic outreach website haha.
You're wasting your breath young Romney! Old white southern woman for Obama! I may be rare, but I'm fiesty!
To all Latinos, You have to know who is fighting for you. First,Mitt will not pick Rubio to convince Latinos that he care about you. 2nd, he know nothing about you guys. He is super rich and rich people usual dont care when they get into office. Latinos and blacks have the greatest number of people without health care. Obama fought this for you. Appreciate this by voting for OB. 3rd. Any presidential candidate who stuck money outside is phony. Lastly Obama has little to do with job creation. Every body should know tha: Two sets of theories yield fundamentally different predictions about what determines job creation. Demand-oriented models point to wages and aggregate demand as
key factors, while search-matching theory predicts that labor supply (unemployment) should
have a direct effect on job creation.