(CNN) - A new television advertisement from the Republican National Committee says President Barack Obama took office with "big plans," but fell short.
"He tried. You tried," the narrator says. "It's OK to make a change."
The ad began airing on Saturday in Colorado, Iowa, Nevada, North Carolina, Ohio and Virginia, as well as in Boston and Washington, D.C., which reach the nearby battleground states of New Hampshire and Virginia, respectively.
The markets in which the ad is airing were reported by CNN's political advertizing consultant Campaign Media Analysis Group.
On Friday, the RNC announced plans for a $5 million buy in those states, which are considered within reach of either GOP presidential candidate Mitt Romney or Obama. The CNN Electoral Map lists North Carolina as leaning in Romney's favor, and the others are toss-ups.
Obama, the ad says, fell well short on his plans for the deficit, unemployment and economic growth.
"What did we get? National debt over $15 trillion and climbing. Unemployment above 8 percent for 40 straight months. An ongoing economic crisis with no end in sight," the narrator says.
Romney's campaign and the primary super PAC supporting his candidacy have spent millions on advertisements this cycle. This is the RNC's first pro-Romney independent expenditure this cycle.
– CNN's Paul Steinhauser, Peter Hamby, and Gregory Wallace contributed to this report