Romney camp bemoans negative ads - in a negative ad
July 15th, 2012
01:32 PM ET
2 years ago

Romney camp bemoans negative ads - in a negative ad

(CNN) – The latest television attack from Mitt Romney's campaign hits President Barack Obama for his 2008 campaign slogan "hope and change," using clips of television pundits wondering if that pitch has expired in the 2012 contest.

"It seems like a lifetime ago that candidate Obama was talking about hope and change. Today, after four years of broken promises, President Obama is left to simply run 'negative' and 'inaccurate' ads," read a statement accompanying the ad's release.

– Follow the Ticker on Twitter: @PoliticalTicker

The spot uses clips of television personalities questioning the increasing negativity of Obama's 2012 campaign. CBS host Bob Schieffer, shown during an interview with Obama senior adviser David Axelrod, wonders in the ad: "Whatever happened to hope and change? Now it seems he's just coming right out of the box with these old-fashioned, negative ads."

On his show Sunday, Schieffer reacted to the new Romney spot, saying the campaign hadn't sought permission to use his clip.

"That was a question that I posed to David Axelrod for the president's campaign manager. I wasn't stating something there. I was asking somebody else a question," Schieffer said.

David Brooks, the New York Times columnist, also appears in the ad. He's shown saying on NBC in May: "By starting negative, by going extremely tough and extremely hard, looking conventional, and frankly running ads that are inaccurate."

And Mark Halperin, a Time magazine columnist, is shown saying on MSNBC in June: "Barack Obama's campaign and allies will run more negative ads against this Republican nominee, in 2012, than have ever been run in the history of the world."

Halperin also weighed in on clips of him being used in Romney's ad:

On CNN on Sunday, Axelrod responded to the allegation that the Obama campaign has relied too heavily on negative campaigning, saying its rivals were equally responsible for airing negative spots.

"Ninety percent of the ads that have been run by Romney and his allies since March have been negative and aimed at the president, so I think it's a mistake to say that our advertising has somehow been more negative," Axelrod said.

On Saturday, Obama's campaign released its latest negative ad, which features Romney singing "America the Beautiful" while the ad flashes the names of countries where the Obama campaign charges Romney either "shipped jobs," "outsourced," or stored portions of his financial portfolio.

The ad was the fourth in the past week from the Obama campaign.

Responding to the Romney ad Sunday, Obama campaign spokeswoman Lis Smith asserted the Republican candidate was avoiding questions on his record.

“Mitt Romney can continue to run ads bemoaning serious questions about his career as a corporate buyout specialist, but he can’t run from his record of leading investments in companies that were ‘pioneers’ in outsourcing and investing in foreign tax havens and offshore accounts," Smith wrote. "It’s time for him to come clean about his involvement at Bain Capital from 1999 to 2002 and follow decades of precedent set by his own father and release additional tax returns."

– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.


Filed under: 2012 • Ads • Mitt Romney
soundoff (76 Responses)
  1. DG

    Obama's team should release Republican Pat Buchannan's comments on McLaughlin Group last year when Buchannan said, "Obama has been a great Commander-in-Chief," and also release Republican Mayor Bloomberg's recent comments that Obama has done a "pretty good" job as President.

    July 15, 2012 03:18 pm at 3:18 pm |
  2. felix el gato

    Only Republicans (Karl Rove) can run attack ads. When Obama cites Romney's dreadful history, they say he's being negative. The Republican House did everything they could to sabotage Obama's efforts to improve the economy and now they say he has been ineffective.

    July 15, 2012 03:19 pm at 3:19 pm |
  3. Retired SMSgt

    I'm really tired of both of these clown shoes and their negative ads. Instead of saying what they are going to do to make things better, they are taking cheap shots at each other. Being in a swing state (Ohio), it is non-stop ads on TV from dawn to dusk and all through the night. November can't get here soon. personally, I don;t think either of them are qualified to manage a little league team much less run this country.

    July 15, 2012 03:26 pm at 3:26 pm |
  4. jane

    Typical Romney

    July 15, 2012 03:26 pm at 3:26 pm |
  5. blahahahaaaa

    I live in a state where these ads are running. In the last 3 months I have not seen one ad put out by either party that was not an attack ad... that includes Romney. I think this is what we call the pot calling the kettle black. Mitt does seem to appear as a bit of a cry baby or the school bully who picks on others all day, but as soon as a kid does something back, he goes running to the teacher crying.

    July 15, 2012 03:30 pm at 3:30 pm |
  6. Brian

    I wouldn't be surprised if Romney is elected by the booboisie and then forced to resign as Nixon was. Oh, pardon me.

    July 15, 2012 03:35 pm at 3:35 pm |
  7. Bookldy209

    Why not? It's worked so well for the GOP in recent years...

    July 15, 2012 03:35 pm at 3:35 pm |
  8. Melvin Painter

    How about that, obama wants to bring us another 4 years of:

    – 8%+ unemployment
    – $6 Trillion more in National Debt
    – credit rating downgrades
    – troops killing in Afghanistan
    – more one food stamps and disability
    – illegal aliens being protected
    – selling guns to the mexican drug cartels
    – taxpayer dollars to failing companies and hamas
    – a mosque on GZ
    – National Security secrets being released
    – and much more...
    It is sad that the kenyan clown used religion for a political purpose.

    July 15, 2012 03:36 pm at 3:36 pm |
  9. AJ

    Over the years we saw millions of jobs being shipped overseas, now we know who made big profits over the loss of those jobs.

    July 15, 2012 03:40 pm at 3:40 pm |
  10. Sammy

    Let me undertsand this...a REPUBLICAN is actually complaining about negative campaigns? Kick Karl Rove to the curb and we'll talk. Otherwise shut up and quit whining!

    July 15, 2012 03:41 pm at 3:41 pm |
  11. rob

    The right wing doesn't know anything but negativity. So...

    July 15, 2012 03:43 pm at 3:43 pm |
  12. Nurul Aman

    We Americans deserve the honesty from Mitt Romney's personal finance. Being a presidential candidate, failure of filing tax return for 2011 by the deadline bring a fundamental question about his efficiency in keeping good record of his personal finance. His inability to disclose his finance in a timely manner, and not knowing about details of his blind trust investment in Bermuda, and lack of transparency of his role at Bain capital in 2000 and 2001 clearly disqualify him being elected for the Presidency.

    July 15, 2012 03:45 pm at 3:45 pm |
  13. joe

    Smoke, mirrors and hypocrisy.

    July 15, 2012 03:48 pm at 3:48 pm |
  14. Rickirs

    Romney says the charge was "disgusting" and "demeaning," He needs to be presidential, suck it up a, get on to campaigning. You think the US President is never faced with anything disgusting and demeaning? It's the world baby and maybe Romney is not fit for it.

    July 15, 2012 03:49 pm at 3:49 pm |
  15. Time for Change

    Democrats have nothing but negative ads this year. Can you blame them? They can hardly run on their own successes, especially when none exist!

    July 15, 2012 03:50 pm at 3:50 pm |
  16. Mike

    ALL political adds are based on negativity. Axlerod is right when he said that romney's campaign ads were 90% negative since March. But its also true that Obama's have been equally negative. NO POLITICIAN CAN SAY HE HASNT RUN NEGATIVE ADS! For once I would like to ee an entire campaign or positive ads......unfortunately, it cant happen.

    July 15, 2012 03:50 pm at 3:50 pm |
  17. Toby McDooogan

    Obama has nothing to run on, so this is what was predicted.

    July 15, 2012 03:51 pm at 3:51 pm |
  18. barbarianofgor

    I'm sick of how the Republicans say they can't be attacked by attack ads when their use of ads is almost pure attack. Oh, and "Anonymous advocate" = secret millionaire/billionaire and legit supporter since you fought so hard to make that so

    July 15, 2012 03:51 pm at 3:51 pm |
  19. Dave Harris

    One thing you can always be sure of with Republicans, whatever nastiness they're accusing their enemies of they're doing themselves even more.

    July 15, 2012 03:52 pm at 3:52 pm |
  20. Mike

    Romneys latest uses clips from an interview that are now being taken out of context and used for Romney's gain. THATS an inaccurate and bogus ad and an outright lie. More of the same from the GOP!

    July 15, 2012 03:52 pm at 3:52 pm |
  21. Michael Murphy

    He will get sued for using people without their permission, like BS and others here

    July 15, 2012 03:57 pm at 3:57 pm |
  22. works4me

    Did not, did to, did not... Just shut up and come clean. Or is that what's really troubling you, Mitt? Are you so frightened out of your "I want to look like you" jeans that, when the truth is told America will totally realize what a phony you are?
    This is what playing Team GOP and NOT Team USA gets you. For the Party only, the heck with the people!!

    July 15, 2012 03:57 pm at 3:57 pm |
  23. Freeb

    There's no crying in politics, Mitt. Stop whining, as your fellow GOP'ers are telling you. Release your financial info, as you would have to do even to be a Cabinet member of any President's administration – if you won't, then you sure as hell can't BE the President.

    You have as one of your major supporters a man who is a birther, in Donald Trump, and you cry about Obama telling it like it is with Bain and your out of America bank accounts and corporations? You simply don't have what it takes, character-wise and courage-wise, to be our POTUS. See ya.

    July 15, 2012 03:57 pm at 3:57 pm |
  24. Put honesty in the White House.

    Obama won't be getting my vote a second time, and I will never forgive myself for voting for him the first time.

    July 15, 2012 04:03 pm at 4:03 pm |
  25. Jack

    So...Romney can use TV clippings illegally – without permission. But he won't provide information about himself. That shows character.
    If you are a CEO of a company, you are responsible for the company & its major decisions. Period.

    July 15, 2012 04:04 pm at 4:04 pm |
1 2 3 4