Washington (CNN) – Mitt Romney's campaign has bought $1.39 million worth of ad time beginning Thursday. It appears, though, that the campaign has dramatically curtailed the scope of its media campaign by purchasing time only in three battleground states, according to a Republican media tracking source.
The campaign purchased time in Iowa, North Carolina and Virginia for ads to run beginning Thursday through next Wednesday.
– Follow the Ticker on Twitter: @PoliticalTicker
– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.
This comes as the campaign unveiled in the last several days three separate spots hitting Team Obama for failing to run the same type of campaign it did in 2008. The amount of ads and the negativity of them on both sides has increased as the two sides have exchanged charges and counter-charges ranging from whether Romney oversaw outsourcing while he headed Bain Capital to the overseas financial holdings of the presumptive Republican nominee.
In the past couple of weeks Romney actually expanded the scope of his general election media campaign. From last Thursday through Wednesday his team purchased $5.27 million for ads to run in eight battlegrounds: Colorado, Florida, New Hampshire, Nevada, Ohio as well as Iowa, North Carolina and Virginia.
Romney's aides could always expand the buy.
For the month of July Obama's campaign has reserved almost $25 million in nine battlegrounds-and that is not counting the $6.5 million it will be running on various NBC networks during the Olympics.
Here is the latest Romney ad buy breakdown:
North Carolina: $668,110
Since the general election ad campaign kicked off in May through the end of this month, Romney will have spent $29.2 million while Obama's total will be at least $93.7 million in broadcast and cable ads in the battleground states – not counting any national broadcast or cable commercials.
The intensity of the ad campaign this early in a general election is unprecedented. CNN's ad consultants Campaign Media Analysis Group/Kantar Media said, for example, more presidential spots aired in the first 12 days of July in Columbus, Ohio than in the first 12 days of September in 2008. As of July 12, every presidential ad on the air in the Columbus market was a negative one.
– You can follow Kevin Bohn on Twitter @KevinBohnCNN.