(CNN) - Soy Craig Romney.
That's the beginning of the latest Spanish language television ad from presumptive GOP nominee Mitt Romney, who uses his youngest son to highlight his family's roots in Mexico.
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Last week the campaign released another Spanish spot featuring Craig, who is fluent in Spanish, encouraging Latino voters to "get to know" his dad. The campaign said Wednesday's spot is their ninth Spanish language spot since January.
In the spot released Wednesday, called "Nation of Immigrants," Craig says his dad "values very much that we are a nation of immigrants."
He continued, "My grandfather George was born in Mexico. For our family the greatness of the United States is how we respect and help each other, regardless of where we come from. As President, my father will work on a permanent solution to the immigration system, working with leaders of both parties."
George Romney, who served as governor of Michigan from 1963-1969 and ran for the GOP presidential nomination ahead of the 1968 election, was born in Mexico to a Mormon family that fled from religious persecution in the United States. When the Mexican Revolution broke out, George Romney's family moved back to the United States.
Mitt Romney has largely avoided using his connection to Mexico in the 2012 presidential race, though he did make brief mentions of his father during campaign stops in Florida ahead of the state's January primary.
The presumptive GOP presidential nominee faces a significant gap with President Barack Obama among Latino votes. A recent USA Today/Gallup survey released July 2 indicates Romney has the backing of 26% of Hispanic voters, compared to the president at 67%.
The same poll also shows 51% of Hispanics identify as independents, while 32% call themselves Democrats and 11% say they're Republicans.
However, with the Latino population booming in the United States-especially in several important swing states such as Florida, Nevada and Colorado-Republicans acknowledge the group represents a crucial voting bloc.
Mitt Romney spent much of the presidential primary campaign trying to convince conservatives of his hard-line stance on immigration issues, labeling rivals Newt Gingrich and Texas Gov. Rick Perry as soft on illegal immigrants for suggesting some leniency for specific categories, such as students or long-time community members. He rejected the DREAM Act that would provide a pathway to citizenship for some young illegal immigrants.
On other issues, Romney has largely avoiding offering specific proposals, saying he favors state-based solutions to many immigration issues.
Bill Burton, a co-founder of the pro-Obama super PAC Priorities USA Action, said Romney's ad was "disingenuous and deceptive."
"Throughout his political career, Mitt Romney has appealed to the worst elements of the far-right on immigration," Burton wrote. "He called the DREAM Act a 'handout,' made 'self-deportation' the center-piece of his immigration policy, and repeated the sentiment that immigrants come to America 'looking for a free deal.' One disingenuous and deceptive political ad will not change the fact that Mitt Romney has consistently tried to benefit politically from attacking the character and motives of hardworking people who come to the United States hoping to live the American Dream."
CNN's Ashley Killough and Tom Cohen contributed to this report.
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Translate in Spannish – can you imagine the President of the United States hiding his money in other countries to avoid paying American taxes – if all Americans did the same the USA would be a third world country!
He continued, "My grandfather George was born in Mexico. For our family the greatness of the United States is how we respect and help each other, regardless of where we come from.
If all Americans put their money in other contries like his father – America wouldn't be so"great"
America how many times can you be lied to?
So the Romney family fled religious persecution because they felt they were entitled to have multiple wifes....
George Romney was born there and yet have no ties the there or the people, reflected on his lack of an immigration stance except his view that Arizona's was a model for the nation. So Mexicans...he is not on your side...
His offshore accounts to get out of US Taxes, his aborted fetus company, his offshore business that enables foreignors to invest and buy american companies and escape paying American Taxes..The Tax rate he paid in 2010..13.9% while the rest of us paid over 30%... So Americans....he is not on your side.....
His stance on letting the Auto industry fail and let millions lose their jobs, then take for the Actions of Obama..
This is the Republican candidate for President........This is the best they have...........
The GOP is a joke on America and we got it after GWB refused to comeout to address his economic screwing of this country...We dont need to go thru it again, do we?
Why is this headline news, Pres.Obama caters to the Mexican population promising them the moon, then he turns around and tells the African-American comunity what they want to hear, and after that he tells the rest of the democrats and liberals what they want to hear.
Romney's father is Mexican born yet no one is asking for his birth certificate. Wonder why?
I guess Mitt wants to potray different ideas to different people. To the right wing nuts, self deportation is the way to go. To the spanish, we have hispanic ancestry. Hey Mr. flip flopper, which is it??
If Mitts father was alive today, would he ask his dad for papers please since he was born in Mexico?? This guy makes W look like a real president and we all know what happened with him!!!
Where are your papers Mittens?? You have a lot of nerve pandering to the Latino base when you want them all deported unless they are doing some menial job for you.
Just produce the taxes Mittens. No one wants to hear more lies from you. (I apologize to any Latino/Hispanics that I might offend, I am not trying to speak for you.) I'm just saying in general we are all tired of Mittens lies.
The press needs to keep this issue front and center just like they did the stupid birth certificate crap.
Show us your papers Robmey, and please don't forget your long form birth certificate.
This is a pretty weak ad considering all the things Willard was saying during the GOP primaries. Any Latinos who are paying attention know Romney will not be doing anything in their best interests.
Maybe the Romney's should just self deport.
"...to highlight his family's roots in Mexico."
That is wrong. It should be corrected to say:
...to highlight his polygamous family's roots in Mexico.
The Romney family really knows how to dodge the laws don't they. The Mormon cult leader fled to Mexico to have his multiple wives, then after that was accomplished, headed back to the United States. Now Willard makes his millions in the US and then evades paying taxes by keeping his money in the Cayman Islands. His GOP party blames Latinos for all the ills in the US and now he wants Latinos to vote for him? Again ... irony!
Were it that Mr. Romney was more like his father- a mere wealthy guy who headed an American manufacturing firm that made products and produced jobs in America. An added benefit, the elder Romney paid the 37% (or possibly) higher tax rate. In the current candidate for President we have a man who makes in a day more than I do in a year; pays a significantly lower tax rate than I do (and wants to cut HIS taxes further); and has made his money through the "creative destruction" of Amercian corporations which saddled the government with pension bailouts, exported jobs and industries and made the younger Mr. Romney insanely rich.
Really? Creative Destruction as an economic model for America? I think not.
For those wondering why Mitt doesn't get into the "birther" debate... dear ol' dad was born in Mexico.. and yet he ran for the office of President. I am predicting that Mitt will soon have some new ads out trying to attract the devil worshippers... featuring his mother dressed up as "Bewitched" star Elizebeth Montgomery... wiggling her nose. He will do and say anything to get a vote.