(CNN) - Soy Craig Romney.
That's the beginning of the latest Spanish language television ad from presumptive GOP nominee Mitt Romney, who uses his youngest son to highlight his family's roots in Mexico.
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Last week the campaign released another Spanish spot featuring Craig, who is fluent in Spanish, encouraging Latino voters to "get to know" his dad. The campaign said Wednesday's spot is their ninth Spanish language spot since January.
In the spot released Wednesday, called "Nation of Immigrants," Craig says his dad "values very much that we are a nation of immigrants."
He continued, "My grandfather George was born in Mexico. For our family the greatness of the United States is how we respect and help each other, regardless of where we come from. As President, my father will work on a permanent solution to the immigration system, working with leaders of both parties."
George Romney, who served as governor of Michigan from 1963-1969 and ran for the GOP presidential nomination ahead of the 1968 election, was born in Mexico to a Mormon family that fled from religious persecution in the United States. When the Mexican Revolution broke out, George Romney's family moved back to the United States.
Mitt Romney has largely avoided using his connection to Mexico in the 2012 presidential race, though he did make brief mentions of his father during campaign stops in Florida ahead of the state's January primary.
The presumptive GOP presidential nominee faces a significant gap with President Barack Obama among Latino votes. A recent USA Today/Gallup survey released July 2 indicates Romney has the backing of 26% of Hispanic voters, compared to the president at 67%.
The same poll also shows 51% of Hispanics identify as independents, while 32% call themselves Democrats and 11% say they're Republicans.
However, with the Latino population booming in the United States-especially in several important swing states such as Florida, Nevada and Colorado-Republicans acknowledge the group represents a crucial voting bloc.
Mitt Romney spent much of the presidential primary campaign trying to convince conservatives of his hard-line stance on immigration issues, labeling rivals Newt Gingrich and Texas Gov. Rick Perry as soft on illegal immigrants for suggesting some leniency for specific categories, such as students or long-time community members. He rejected the DREAM Act that would provide a pathway to citizenship for some young illegal immigrants.
On other issues, Romney has largely avoiding offering specific proposals, saying he favors state-based solutions to many immigration issues.
Bill Burton, a co-founder of the pro-Obama super PAC Priorities USA Action, said Romney's ad was "disingenuous and deceptive."
"Throughout his political career, Mitt Romney has appealed to the worst elements of the far-right on immigration," Burton wrote. "He called the DREAM Act a 'handout,' made 'self-deportation' the center-piece of his immigration policy, and repeated the sentiment that immigrants come to America 'looking for a free deal.' One disingenuous and deceptive political ad will not change the fact that Mitt Romney has consistently tried to benefit politically from attacking the character and motives of hardworking people who come to the United States hoping to live the American Dream."
CNN's Ashley Killough and Tom Cohen contributed to this report.
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Beginning in 2013, ObamaCare is going to impose a 3.8% sales tax on your real estate.
Yep, that's correct, for every $100,000 you get for your home sale, you are going to have to pay Uncle $3,800.
No new taxes on the Middle Class, right Barry?
"George Romney, who served as governor of Michigan from 1963-1969 and ran for the GOP presidential nomination ahead of the 1968 election, was born in Mexico to a Mormon family that fled from religious persecution in the United States. "
Here's the part that I don't understand. What was George Romney's citizenship? How could he mount a credible campaign for POTUS if he was born in Mexico? Because he was running as a Republican?
Don't worry Flip. They already "know you" and what they know is that you are not for their interests in any way. You were dragged so far to the right during the primaries by the xenophobes that there's no going back. You'll get the majority of the Florida Cuban vote but past that, anything reaching 25% of Latino is the best you'll do.....goodbye Nevada, Colorado, New Mexico.....goodbye 1600 Pennsylvania Avenue and "good to be home" at your LaJolla mansion and car elevator
Romney. He's a real cowboy. With his makeup on.
If George Romney (Granpa) was born in Mexico, how could he run for President?
Mitt Romney: "Real American cowboy". He owns the ranch, the horse and the cows but isn't responsible for any of them.
Totally out of touch! Ride em cowboy
What should be the most sincere belief by all is that Mitt Romney will keep his word and finally resolve the Mexican immigrant issue. The obvious political act by Obama to grant amnesty to one group of immigrants is only temporary, and the Latino voters should take heed and vote for the candidate who has a real empathy for their citizenship interests.
Oh sure, this will really help Mittens with this voting segment. Maybe he can get a whole 8% of the vote.
Oh...here he goes, now he's impersonating Reagan! What a hoot!! This guy is the biggest phony panderer I've ever seen.
Latinos are way too savvy to fall for this phony baloney. Has he told anyone that "those are the best tacos I've ever eaten!" yet? It's coming....
Are we sure that Mitt Romney was NOT born in Mexico? When are we going to see the "long form" of his birth certificate?
If you are puzzled by Mitt Romney's positions on Bain and tax returns, you are not alone. There is a simple explanation that goes a long way towards explaining a lot about Mitt Romney. First and foremost, Mitt Romney is a salesman. He always has been, and always will be. It's his fundamental nature. If you know anything about good salespeople then you know that they will say almost anything to close the deal. On the flip side, a salesman is never wrong about the things they say and do. They believe that with all of their being. Mitt Romney is a salesman.
He told his base that he was just as racist as they were and now he is telling the Latino committee that he is one of them?
Am I missing something here? George Romney was born in Mexico and ran for president in 1968? Really. Didn't think you could do that if you were foreign born. Has anyone looked at Mitt's birth certificate? I would think the Donald would be very interested in it.
BTW, we should all keep in mind that the Romney's fled to Mexico to avoid U.S. law – in particular, the laws against polygamy.
SO where's Mittens long-form Birth Cert?? Is he un-American like Sununu is calling Obama ? If Willard is so focused on his Mexican roots, perhaps he should move there when he loses in Nov ?
He's already moved his $$ to Cayman and Swiss accounts, so why not finish the job? Oh.. that's right. He sent that to China ! hahahahaha...
Has he invested in Mexico?
Two things are apparent. All the pandering in the world isn't going to help Willard Romney with Latinos, and the Romney family has a long history of avoiding wars.
Yup this is a good one hob nobbing with this attempt to relate. Is this where the family discovered Swiss bank accounts and telling everyone in the country that the FTC lies about this signatures? job creatio? and who knows what all – GIVE ME A BREAK! he has not a clue.
So, his family has a history of ducking and running away from any conflict. Runs to Mexico to avoid persecution, runs back to the U.S. to avoid war (but doesn't support immigration and wants other people from Mexico to self-deport)... runs away to France to avoid war...
He should cut the cute pandering ads and DISCLOSE HIS TAX RETURNS! You know, the 23 years worth he gave to the McCain camp when he wanted the VP nod, but won't let the voters see.
Perhaps more damning of Romney's qualifications for POTUS is that McCain and his staff believed that Palin was more qualified to be POTUS than Mitt... or perhaps there is something in those tax returns that disqualified him as a candidate. THE VOTERS DESERVE TO KNOW.
He will work hard for a permanent solution to immigration. It will be to stop it and ship Mexicans back to Mexico. How cheesy and low can you get to obtain votes. Only from a Republican.
"My grandfather George was born in Mexico. For our family the greatness of the United States is how we respect and help each other, regardless of where we come from. As President, my father will work on a permanent solution to the immigration system, working with leaders of both parties."
Much of getting the votes and forget everything afterwards. When Mitt said AZ law should be the national model, what was he thinking? My Latino friends are not stupid. They know who is for them and who is not. Sorry to say, everything we are hearing now whether from Mitt's son or himself is just only pretending. Not genuine at all.
Nothing but blatant cynicism by romney and his camp. One look at Romenys policies expose it.
There are some reports being put out that the reason Romney is reluctant to produce his tax returns for 2009 and a few years earlier, is that in 2009 those persons who had their money in banks overseas were given a 'pass' if they remitted their funds to the US in that year. That is when Romney closed his Swiss bank acounts. But in doing so, sheltered and reconstructed his exposure so that he may have only paid 5% in taxes for that year It is this that is causing him to refuse to provide the documents. It would reveal the extent to which he has gone to 'hide' his tax obligations. These are reports that trace his financial activities at Bain, that don't jibe with his claims that nothing bad happened. Whatever, it does not look good for Romney, and he's doing everything he can to avoid coming clean with his tax returns. Apparently, he earned 21 million in 2001 and a bit more in 2002,but claimed it was investment profits and not earned income to get himself into a lower tax bracket.
Hold on now if President Obama father was born in Africa and most of America call President Obama a Black President so if Romney father was born in Mexico using the same term that would make Romney a Mexican the running for President of The United Stated. Well like to talk about this. The must have change how can a person born in Mexico George Romney runfor the GOP presidential nomination ahead of the 1968 election, was born in Mexico to a Mormon family. Romney father wasn't a citizen of The United Stated. Thing have change