Boston, Massachusetts (CNN) - His presidential campaign chose a truck repair shop for Mitt Romney to once again slam President Barack Obama for his "you didn't build that" remark about business.
"It wasn't a gaffe. It was instead his ideology," Romney said, referring to a recent speech by the president in which he stated, "If you've got a business – you didn't build that. Somebody else made that happen."
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The White House hopeful has spent the last three days railing on the president for those remarks, made last Friday in Roanoke, Virginia. Thursday morning, the Romney campaign released a web video called "These Hands" about an owner in charge of a family business who challenges Obama's claim that his family did not build their business on their own.
The dueling presidential candidates and their campaigns dispute each other's interpretation. To drive home their point, Obama's re-election team released a rebuttal video with more lines from the president's speech to provide context to nuggets Republicans keep repeating.
In his July 13 remarks Obama said: "If you are successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you've got a business, you didn't build that. Somebody else made that happen. The Internet didn't get invented on its own. Government research created the Internet so that all the companies could make money off the Internet."
That didn't stop Romney from building on the narrative that Obama is "out of touch" with small businesses. He reiterated that message when he visited a family-owned business in the neighborhood of Roxbury just a few miles away from campaign headquarters.
"The president does in fact believe that people who build enterprises like this really aren't responsible for it, but in fact a collective success of the whole society that somehow builds enterprises like this," Romney said, with employees of Middlesex Truck & Coach standing behind him. "In my view, we have to celebrate people who start enterprises and employ other people."
The company's owner, Brian Maloney, chimed in.
"I take umbrage at the suggestion that people don't start and build businesses," Maloney said with his son Brian next to him. "I started out with 500 bucks and worked with my hands to afford grad school at night. My wife supported me. Started a little body shop and was able to bring together people, one at a time. A lot of them are still right here behind me."
The 69-year-old added, "We don't need any more of government's help. We haven't had any. We've only had pain. It's overbearing."
At least 20 protesters greeted Romney outside the repair shop, holding signs that called for the White House hopeful to release more of his income tax returns. During a tour of the facility he mentioned the opposing group and said there are teams in politics quipping "we bother each other."