Romney, supporters buy $15.6 million in ads
July 19th, 2012
11:15 AM ET
2 years ago

Romney, supporters buy $15.6 million in ads

Washington (CNN) – The major Republican super PAC American Crossroads will hit the airwaves Friday with a new ad that aims to defend Mitt Romney and his record against the onslaught of attacks by the Obama re-election team. This comes as Romney's campaign has bought its largest amount of ad time this general election season.

Crossroads said it is buying $9.3 million of broadcast television and internet advertising for their commercial. Romney's campaign bought approximately $6.3 million for ad time, according to a Democratic source tracking ad buys.

– Follow the Ticker on Twitter: @PoliticalTicker

You can follow Kevin Bohn on Twitter @KevinBohnCNN.

In the ad from Crossroads entitled "Smoke," the super PAC tried to deflect some of the criticisms previous Obama ads have leveled about whether Romney was part of outsourcing jobs while head of the private equity firm Bain Capital.

"What happened to Barack Obama? The press and even Democrats say his attacks on Mitt Romney are misleading, unfair and untrue, blowing smoke, too far, no evidence," states the spot.

It then attacks the president's economic record. "So why is Obama attacking? He has added $4 billion in new debt every single day. Unemployment stuck above 8% every single day. Family incomes falling. Barack Obama can't run on that record."

The Obama campaign stood behind its ads saying the contentions are based on press reports.

The group said it is buying $9.3 million worth of time on broadcast television and the internet for the commercial, which will air in the battleground states of Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio and Virginia.

Obama's campaign bought almost $25 million worth of broadcast and cable time for the month of July in nine battleground states, and spots attacking Romney both on his business record, his financial holdings and his refusal to release more tax returns have made up the majority of that buy.

While Romney has been bombarded by the attack ads, up until now the presumptive Republican nominee's campaign nor any of the super PACs backing his candidacy have bought television time to defend him against the Obama team's media barrage.

Romney's campaign has tried to go on the offensive releasing four different ads in the last week all attacking Obama for the campaign it is waging.

Romney's campaign bought approximately $6.3 million for commercial time that began Tuesday and will run for a week, according to the Democratic source.

The buy breaks down this way:
Colorado: $600,000
Florida: $1.3 million
Iowa: $500,000
Nevada: $500,000
New Hampshire: just under $100,000
North Carolina: $700,000
Ohio: $1.4 million
Iowa: $500,000
Virginia: $1.2 million

– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.


Filed under: 2012 • American Crossroads • Mitt Romney • President Obama
soundoff (54 Responses)
  1. Chris

    What's with all the focus on Romney's tax returns? At the end of the day, who really cares but the envious, and the self loathing? He'll release the returns when they'll be less likely used as cannon fodder for the deflectors and distractors (aka current breed of Democrats).

    Instead, let's have an honest discussion on who would be better to lead the country going forward. It's a bit of a no-brainer considering Obama's Kleptocracy has failed, period.

    July 19, 2012 12:55 pm at 12:55 pm |
  2. Pam from Iowa

    The only way Romney can win this election is to buy it, and he is doing a good job at that!!!!

    July 19, 2012 12:56 pm at 12:56 pm |
  3. Pam from Iowa

    If Romney does win this election, I will show him the same level of respect that the rest of you have shown for President Obama!
    and there is nothing you can do about that!!!!! After all, I learned it by watching you!

    July 19, 2012 12:58 pm at 12:58 pm |
  4. safeJourney

    obamajoe, good advice, thanks. will do

    July 19, 2012 12:58 pm at 12:58 pm |
1 2 3