Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
2 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. charles

    the only thing we're tired of is 4 years of failed policies.

    July 24, 2012 03:47 pm at 3:47 pm |
  2. Paul

    Sadly, most Americans have no idea of History when it comes this issue. I would encourage all to read "Winner-Take-All Politics: How Washington Made the Rich Richer–and Turned Its Back on the Middle Class." Knowing the historical trends between government and business in the United States and how politicians in the last thirty years have undermined the Middle Class will make you think twice about approving of the fiscal policies of any elected officials, especially those of the Right Wing.

    Winner-Take-All Politics: How Washington Made the Rich Richer–and Turned Its Back on the Middle Class

    July 24, 2012 03:48 pm at 3:48 pm |
  3. jp

    it's always been a Choice Mr. Obama....

    a choice between FAILED BIG GOVERNMENT solutions

    or the PRIVATE SECTOR

    not ONCE in the past 4 years has Obama pushed for LESS GOVERNMENT CONTROL...and LESS GOVERNMENT SPENDING

    name 1 GOVERNMENT PROGRAM that Obama has ENDED or made smaller by reducing it's scope....

    Obama believes in BIG GOVERNMENT CONTROL and the 'fairness' that exists only if government controls your life

    Romney believes in the PRIVATE SECTOR and Capitalism

    July 24, 2012 03:54 pm at 3:54 pm |
  4. Wilson

    The "angry black men" and "angry black women" are out in force on the CNN blogs today. But that may be because CNN moderators don't allow very many posts that are not favorable to obama. They probably won't allow this one to be posted either.

    July 24, 2012 03:54 pm at 3:54 pm |
  5. mhill68123

    Yes, Obozo's stupid Bain attacks didn't work, attacking MS sufferer Ann Romney didn't work, lying about Romney being a felon didn't work.
    This is just a segway to get to the next set of lies from the Obozo campaign

    July 24, 2012 03:55 pm at 3:55 pm |
  6. jp

    "President Obama believes that government creates jobs"

    and he believes that ONLY through GOVERNMENT can the people be EQUAL...

    July 24, 2012 03:58 pm at 3:58 pm |
  7. bb

    I have left better things in a tpilet than is what in the whitehouse currently

    July 24, 2012 03:58 pm at 3:58 pm |
  8. Investment Advisor

    @ Wake Up People....How in the world did you come to that conclusion???? Go back to sleep.

    July 24, 2012 03:59 pm at 3:59 pm |
  9. ge

    get all the republican globalist out off the senate and congress,the only way for america to move foreward

    July 24, 2012 04:00 pm at 4:00 pm |
  10. Rudy NYC

    charles

    the only thing we're tired of is 4 years of failed policies.
    ------------
    Can you cite for us what those "failed policies" have been? I can. Here's one example. He kept extending the Bush Tax Cuts. Here's another. Spending has not increased significantly, only 1.4% since 2008. Those economic policies are the prescriptions found in the right wing economic book. I've got more, but it is your "go".

    So, please. Recite for us EXACTLY what policies have been enacted that contributed to this "failure" as you put it.

    July 24, 2012 04:01 pm at 4:01 pm |
  11. Deni

    This is an important election but so are all of them. To vote Republican/Conservative is to vote against the best interests of your family and of this nation. There are a number of GOPers in Congress that need to be removed as well. They are obstructionists at OUR expense as they continue their charades with their Orwellian doublespeak and grandstanding financed by robber barons. They are deplorable and are precisely what is wrong with our country.

    July 24, 2012 04:04 pm at 4:04 pm |
  12. HAHAHA...."the choice"...another focus group marketing theme

    more shilling for obama from cnn....incredible...and they complain about fox! ha! what hypocrites...

    new tone my butt....obama has been a divider since day one....

    white vs black, brown vs. white, women vs. men, rich vs. poor, white cop vs. black professor, legal immigrants vs illegal immigrants, church vs. state, etc..etc..etc...

    is this what you voted for? nice hope and change....what a charlatan he is....

    July 24, 2012 04:05 pm at 4:05 pm |
  13. lardoggy

    Its MY choice to fire Obama!All he has done is make people hate each other,job well done!

    July 24, 2012 04:11 pm at 4:11 pm |
  14. betterdays

    This is not based on facts, but on my own observations: If you hand ten poor people the same amount of money each for doing nothing, two of them will act responsibly, and the other eight will blow it on something stupid and then complain about how unfair life is.

    I'm voting for Romney. He was my choice for 2010 and he's my choice now. Even if Obama wins, the poor and the horribly oppressed middle class Democrats will continue to gripe and whine and bellow about how unfair life is, so that's not going to change no matter who gets elected.

    July 24, 2012 04:11 pm at 4:11 pm |
  15. Charlie from the North

    Hey GOP !..............Virginia and North Carolina are "swing states" choke on that you tea pardiots.

    July 24, 2012 04:18 pm at 4:18 pm |
  16. Wilson

    I have a queston, despite his poor grammar and sentence construction, Obama's comments about 'You didn't build that' are apparently referencing things that governments build (roads and other infrastructure). Correct me if I'm wrong, but don't fuel taxes, local, state and federal taxes, consumer-bought bonds and things like that PAY for all this? Therefore, are not WE the ones who built them?

    July 24, 2012 04:18 pm at 4:18 pm |
  17. SuperD

    I'm so sick of you Liberals and all your bogeymen! You read these utterly stupid posts, you envy the wealthy, don't like oil, hate other sucessful Americans, Bush's fault, Obama has created jobs (what?!). You think the economy is fine, you think Obamacare is the greatest peice of Legislation ever, tax and spend our way to prosperity is the way to go, and anybody who isn't behind Obama is a racist!

    I wish you wimps would go to a conservative website and post your nonsense, you'd be eaten alive!

    July 24, 2012 04:37 pm at 4:37 pm |
  18. Wilson

    It is so funny reading the posts of the followers of Oboma. It is like watching the movie "The Mummy" where all the blind followers of Hemotept (sp?). They all recited "Hem-ooo-tept" over and over. The followers did not know why, they just followed. Question boldly every leader, that is what will keep us free. Yes, I and others questioned GHW Bush, and GW Bush as well. Because we are not blind followers. Now most businesses are looking at droping health care, because it will cost so much. Reason, it will be cheaper on the businesses to let the fed's take care of health care, but our taxes will still go up with those 21 new taxes.

    July 24, 2012 04:44 pm at 4:44 pm |
  19. Larry L

    @charles

    the only thing we're tired of is 4 years of failed policies.
    ----------------------------------------------------
    On the very first day of the President's tenure the Republicans met and agreed to block all progress. They made it difficult but we've created jobs and moved the economy forward in spite ot the 140 filibusters in the Senate and the flood of nonsense bills from the Tea Party lap-dogs in the House. Are you tired of paying their saleries and getting nothing from the Republicans except holding the working Americans hostage while pandering to the wealthy?

    July 24, 2012 04:45 pm at 4:45 pm |
  20. Lib

    President Obama make people hate each other, a divisive president???Rediculous!! Let's start at the beginning... sarah Palin and her redneck KKK campaigns, all the redneck racist rhetoric, Mitch Mc Connel and his redneck congress, SC Joe, I could go on but ... The only divisive people in this country are the TPartiers ( take our country back) since when has this only been your country, the redneck republicans in washington who have called this president every racist name, and other on the blogs who, republicans have disrespected the office of the white house and the president of this country and his family and All Americans. Republicans are a bunch of hypocrits that need to be washed out to sea, And if there is a God, I certalnly hope Romney and his family will stay abroad!

    July 24, 2012 04:49 pm at 4:49 pm |
  21. FLIndependent

    I do believe President Obama's campaign is starting to worry the Romney supporters. Remember, he was able to beat the Clinton machine and the McCain machine so this should be a cakewalk. President Obama has had many accomplishments but the haters have chosen to cover their eyes & ears. I would like some of you to tell us what you expected from him that he didn't do and how it has affected you. Face it – the election of the first Democratic dark-skinned President is what has divided our country – not the man himself. It has shown to the world how much racism, fear and bigotry is in our society and it is shameful. If you don't like his ideas that is understandable but why degrade him...he is the President afterall!

    July 24, 2012 04:49 pm at 4:49 pm |
  22. Larry L

    @Wilson

    I have a queston, despite his poor grammar and sentence construction, Obama's comments about 'You didn't build that' are apparently referencing things that governments build (roads and other infrastructure). Correct me if I'm wrong, but don't fuel taxes, local, state and federal taxes, consumer-bought bonds and things like that PAY for all this? Therefore, are not WE the ones who built them?
    ----------------------------------------------------
    The right-wing, racist, NASCAR, Fox News group of bigots are now grading the President's grammar? I suspect some of the professors at Harvard found it adequate when he led the Harvard Law Review.

    You are exactly making the President's point! It takes an infrastructure funded by the people to build a business climate where individuals can prosper. Of course it's easier if you can do it like Mitt Romney... have Daddy give you the money...

    July 24, 2012 04:53 pm at 4:53 pm |
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