Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
2 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. 0rangeW3dge

    I wish they'd start trickling, it's nearly 90F over here . . .

    July 24, 2012 03:54 am at 3:54 am |
  2. L. R. Long

    Romney's a sitting duck. His tax returns are trouble. This is the type of guy who would avoid a tax or get a break, somewhere, just to get MORE MONEY. He's never tasted desperate. Barack Obama was raised by a single mother and, for a time, his grandmother. The president just finished paying his own student loans off a little over a decade ago. Mitt is a duck sitting on a rock in a wide open field. And Obama's got the hunting rifle.

    July 24, 2012 04:32 am at 4:32 am |
  3. Cinchy

    Whining about the evils of "trickle down" sounds like something a Occupy Protester would fall back on. Remember them? They're the people who think of themselves as victims, and who think government should simply re-distribute wealth regardless of a person's ability to work hard and persevere.

    July 24, 2012 04:45 am at 4:45 am |
  4. Cinchy

    I'm not sure how stressful Romney will be, but I definitely know Obama has not been successful.

    July 24, 2012 04:46 am at 4:46 am |
  5. Armando

    Only the debate can make the difference in this campaign. Debate loser will lose the election.

    July 24, 2012 04:48 am at 4:48 am |
  6. WKNDTHG

    Doing the same thing and expecting different results is, well you know, republican...

    July 24, 2012 05:04 am at 5:04 am |
  7. skytag

    Romney is a dishonest weasel, always misrepresenting what Obama really believes.

    July 24, 2012 05:05 am at 5:05 am |
  8. Neutral Observer

    Working to make a nice living using microsoft products, how can I deny trickle down theory. Bill Gates may have gotten filthy rich creating his product, but I don't think most people realize how much wealth has been generated by everyone else because of his product(s). Some of the lower tax rates on investments is intended to encourage such investment and inturn, whether you are too ignorant to realize it or not, we all benefit.

    July 24, 2012 05:06 am at 5:06 am |
  9. ibsode

    Whatever will happen in November will be Americains good or bad choice. Republicans keep talking about extending bush taxes, did those taxes cuts allowed us to maintain the surplus created by President Clinton who did not give any taxes break?
    If the effects of the taxes breaks are to create job why are we in the recession at the first place?
    why bush poli

    July 24, 2012 05:07 am at 5:07 am |
  10. John

    Romney won't release his own taxes. A guy who says he doesn't worry about the poor, that he likes to fire people, and keeps his own money in UN-American off-shore banks, thinks we should trust him at his word. Know what else he says? He wants a 20% across the board tax cut, but refuses to say what deductions, credits etc he would also eliminate to pay for it. Also he will beef up the military, and 'fix' any holes in our safety nets. Where the heck is his concern about the debt?

    July 24, 2012 05:13 am at 5:13 am |
  11. Gurgyl

    Mitt Robme is backed by Koch brothers is clearly telling America that this election is RICH v/s MIDDLE CLASS AMERICA.
    PS: as of pride I say "OBAMA12.".

    July 24, 2012 05:21 am at 5:21 am |
  12. Scott

    He is right its the same old tired campaign ad. OBama can not run on his record or any of his accomplishments, so he runs Romney down. Obama can not stand the fact that Romney has more expereince then him. Lets face it Obama is in over his head, come November the American public will realize it and vote Romney in. Simple as that.

    July 24, 2012 05:46 am at 5:46 am |
  13. Scott

    Its not what Obama has'nt donw, itas what he has done, Trillons in Debt, Stimulus give aways to foreign countries, taxincrease to pay for OBama Care, Selling guns to Mexican Drug Cartels, Unemployment still over 8.0%. His failures ggo on and on. Romney 2012 for a brighter and better America.

    July 24, 2012 05:50 am at 5:50 am |
  14. calvin

    I see Obama is still going the classwar fare way. keep telling your lies about taxing the rich to pay down our debit. try this stop wasting money . your give away program are to get vote. teach a man to fish and he will eat the rest of his life give him his meals and he will never work.big govenment promgrams for the poor are always done poorly. let each state take care of the welfare. people who need help should not be on there 5th gentration of the same family on welfare. make them work or go with out. let the state set up education for these peolpe to get a skill and then make them go out to work.

    July 24, 2012 05:59 am at 5:59 am |
  15. Jerry

    This is the same lying/clueless "guy" that has thrown the middle class under the bus. Oh YES, different tone alright!!!

    July 24, 2012 06:07 am at 6:07 am |
  16. Jerry

    cali girl and others, PLEASE continue to "Bend Forward". In the future, though, you all may want to consider applying real generous amounts of Vaseline. ENJOY!!! All indications are that HE is enjoying it!

    July 24, 2012 06:18 am at 6:18 am |
  17. Marie MD

    Just heard on Channel 4 in DC that the bully bishop is going to Europe (if you call three countries, Israel and Polan, and Englad for fun for the Olympics is really traveling to Europe) to see how he fares. Good luck with that flip flopper.
    They also mentioned that he has been focusing on the economy here in the US. No he hasn't. All he has done is backpedal about when he was at bain, when he was at Ampad and, it seems, where he was every time the you know what hit the fan and he was a part of it then but NOT NOW!! I have yet to hear plans, solutions from this loser.
    And stop it with Solyndra. It was one failed company compared to thousand of American jobs sent overseas!!!

    July 24, 2012 06:29 am at 6:29 am |
  18. Errm

    The people on here who claim to have voted for President Obama, but who now claim they are Romney fans are full of it.

    July 24, 2012 06:39 am at 6:39 am |
  19. bassman

    We have tried Pres. Obama's policies for 3 years. and more people are in poverty. Unemployment is up.

    July 24, 2012 06:40 am at 6:40 am |
  20. NJ Pilot

    Easy choice:
    Romney=George W, Bush
    Obama=Bill Clinton.
    Clinton wasn't perfect but he did a MUCH better jobs for ALL of us than George W, Bush.

    July 24, 2012 06:48 am at 6:48 am |
  21. Please Grow Up

    As far as Governor Romney's qualifications to do business goes, I would like information on the original capitalization of Bain. A liberal talkshow pundit claimed that the original startup was given by some "30 richest familiest" in El Salvador during the Reagan-supported death squad years. I don't want to believe this unless there are facts.

    July 24, 2012 07:04 am at 7:04 am |
  22. King

    I am surprised that Obama has any positive words coming from the rich democrats or repubs. there will be alot of money spent by big corporations to buy the upper class democrats to undermined this president, in suttle ways. as the money will keep flowing to the top, and outsourced to countries that doesn't have to pay American high middle class wages, leaving regular Americans to suffer with less money in our economy, and a growing budget deficit.

    July 24, 2012 07:04 am at 7:04 am |
  23. Dave

    I hope this ad does persuade anybody still on the fence to vote for the president. I don't think there are many left who haven't decided already. Those on the right, wrong as they are, seem so blinded by something, I know not what, that logical arguments seem to be a waste of time. .

    July 24, 2012 07:06 am at 7:06 am |
  24. NotRepublican

    When has the Republican party ever stood up and taken one on the chin for the little guy? Ever? The Democratic party does it all the time, despite apparent outrage from the Republicans. When the Republicans learn some humility and decency Americans from all walks of life may entertain voting Republican. Right now they are the party of the very rich, who pander to the very ignorant right-most wing in America. They don't represent very many average Americans anymore. Sad. They used to. Come back to America, Republicans!

    July 24, 2012 07:06 am at 7:06 am |
  25. G Foster

    Does Mitt Romney care about me? Absolutely not. I'm just a regular 99% schmoe. I need several more zeros on my paycheck before he gives me a second thought.

    July 24, 2012 07:28 am at 7:28 am |
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