Obama ad uses different tone in drawing contrast with Romney
July 23rd, 2012
04:48 PM ET
2 years ago

Obama ad uses different tone in drawing contrast with Romney

(CNN) – President Barack Obama says in a new television spot that the economic plan favored by his rival Mitt Romney is a tired approach that would only favor the wealthy.

The Obama campaign says the minute-long ad, called "The Choice," will air in nine battleground states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia. Obama's campaign said on Sunday they would not air any ads in Colorado through Friday in light of the shooting there last week. "The Choice" will begin airing in the state on Saturday, the Obama campaign tells CNN.

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In the spot, Obama looks directly into the camera and tells voters, "Over the next four months, you have a choice to make."

The president says the choice isn't just between Democrats and Republicans, or between himself and Romney.

"It's a choice between two very different plans for our country," Obama explains. "Governor Romney's plan would cut taxes for the folks at the very top. Roll back regulations on big banks. And he says that if we do, our economy will grow and everyone will benefit. But you know what? We tried that top down approach. It's what caused the mess in the first place."

By contrast, Obama says his plan would "ask the wealthy to pay a little more so we can pay down our debt in a balanced way, so that we can afford to invest in education, manufacturing and home-grown American energy."

Obama concludes by laying out the stakes he sees in November's election: "Sometimes politics can seem very small. But the choice you face, it couldn't be bigger."

The latest spot from the Obama campaign is a sharp contrast from an ad that has been running for the past week that hits Romney for reports he outsourced jobs as a private equity executive. The ad uses graphics of various news reports over video of Romney singing "America the Beautiful."

Other spots from Obama's campaign have been similarly negative, including profiling companies that were closed after being taken over by Bain Capital, the private equity firm run by Romney.

Responding to the ad, Romney's campaign attacked the president's record on job creation and said he was "unqualified" to lead the country.

“President Obama believes that government creates jobs, not hard-working entrepreneurs and small-business owners. Not only are his ‘you didn’t build that’ comments insulting to job creators, but they also reflect how unqualified he is to lead our country toward an economic recovery. Instead of meeting with his Jobs Council, he is busy holding fundraisers, playing golf and trying to tear down Mitt Romney. Mitt Romney will never be too busy to focus on jobs and the economy and it will be his top priority as president,” said Amanda Henneberg, Romney campaign spokesperson.

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Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (397 Responses)
  1. russ

    The logical conclusion to the Romney tax plan: cut taxes down to zero and you will get an infinite amount of tax revenue flowing in. Makes perfect sense.

    July 24, 2012 08:31 am at 8:31 am |
  2. WiredweirdinSF

    Rather than admit he is a total failure in every area, this Kenyan village idiot is using our tax money to go around the country and lie to us. Spreading class warfare, punish success, the democrat liberal way. Continue to attack the Republicans for not going along with more schemes to enrich the drug addicts, welfare frauds and corrupt union bosses like the very failed trillion dollar stimulus program. 101 rounds of golf, 100 fund raisers in six months, not one meeting of the his self appoint jobs council and totally ignore his appointed deficit redutction committees recomendations. Democrat liberal style leadership.

    July 24, 2012 08:33 am at 8:33 am |
  3. TheTruth06

    Trying to play Devil's advocate here. There has been some successes whether you believe it or not from President Obama. He has had some difficulties making the changes that he proposed due to other forseen forces. Depending on which news channel you favor. However, we knew 4 years ago that the problems were so bad that it couldn't be fixed in only 4 years by someone else. Now with Romney, i believe he may be a good person although his moral compass may need to stay steady or he will fall off. He needs to quit listening to his Roves and Cheneys and Koch's or he will lose this fight. If he has a plan that he hasn't come out with yet then this would be a good time to disclose it. The country is in need of some serious adult changes that don't take us back to where we were 4 years ago and beyond. So far, all Romney has said is that Obama failed. Well as said before he may have failed in some things he promised but has succeeded in many that he could. More folks are working now rather than more jobs being lost. Jobs are still not there like we would like them to but they are being lost anymore as they were before. Not here to change any minds but when you say fail, it would be nice to hear specifics and the reasons on how they failed. you don't like the policies, which policies from Romney are you betting on? With a obstructionist Congress and a filibuster Senate which policies did you want that couldn't get passed? You have to see the bigger picture

    July 24, 2012 08:34 am at 8:34 am |
  4. Dave

    Barack counts on everyone who lives under the Yoke of Oppression to show up in November.

    July 24, 2012 08:37 am at 8:37 am |
  5. Wilson

    .Millions of people are now working because our president DID NOT follow Romneys plan and let the auto industry die!!!........There are less people working now than when Obama took office.

    Our president has not sent jobs to China that could have been done in the U.S......LIE, Most of his "green" jobs went to China!
    He is not threatening to cancel our medical insurance and advance tax breaks for the wealthy....No, he has created 21 new taxes for the middle class with his obamacare mess.
    .Do I really have to go on???? Is it possible for you to get the picture? Not with"Faux" news. As there is now a saying........ "No news is better than Fox news"......Hmmmm, then I wonder why Fox news ratings are so much higher than any other news organizations'? I suppose to anyone so far left, any fair and balanced broadcast will seem to be "right" leaning. That being said, I don't watch Fox very often myself, I'm not crazy about the way some of the people there conduct their interviews, i.e. talking over people and interrupting.

    July 24, 2012 08:40 am at 8:40 am |
  6. Dave

    Obamao spews commie rhetoric. New spin on an old scam.

    July 24, 2012 08:40 am at 8:40 am |
  7. Wilson

    I used to think Americans are smart and able to think outside the box, but alas I am wrong. Why would a nation of people be reconsidering electing a party that got them into unnecessary wars, gave away the gains made in the 1990's a record breaking surplus, brought them into a deep recession and made the world not to only hate Americans but loathe them. I just can't understand how Americans reason
    --------------------------------------
    The reason is: because the alternative is much, much worse. I'm sorry to say it has come down to a choice of the "lesser of two evils."

    July 24, 2012 08:41 am at 8:41 am |
  8. Dave

    Love letters to Mao – an infomercial for those who would choose The Yoke.. New spin on an old scam.

    July 24, 2012 08:42 am at 8:42 am |
  9. AnnF

    All the doomsday talk about how the rich will get richer and the middle class will be starving if Romney is elected. Additionally, we will have high unemployment, class warfare, racial problems etc. All that has increased with Obama as POTUS. I can't imagine a worse president regardless of all the media panic-predictions. Maybe it would be better with just about anyone else. Certainly, more of Obama isn't a good option.

    July 24, 2012 08:42 am at 8:42 am |
  10. Chipster

    Romney's job at Bain was to increase the wealth of his already wealthy investors. He did that by loading divisions with debt, selling bonds to outside investors (including state pension funds), bankrupting the debt burdened division and sending jobs offshore. Money from bond sales and borrowed money was divided among the original wealthy investors. They walked away with millions while workers lost jobs, pensions, and benefits. State pension funds are still suffering today because of those bond purchases – not because of union contracts! Creditors were left with unpaid invoices for goods and services so they lost a bundle, maybe some of those businesses failed as a result. But Romney succeeded in making money for Bain investors. He cannot do that with the U.S. government. He can't load Virginia with debt and then close it down and divide the remaining money among the rest of the nation. If a hurricane devastates North Carolina, Romney can't fire them and tell them we can't invest any more money in the state. That's how he succeed at creating wealth. How will he run the country?

    July 24, 2012 08:50 am at 8:50 am |
  11. mike223

    Obama, your plan clearly isn't working. 15% unemployment in the African American community is UNACCEPTABLE. ROMNEY 2012!!

    July 24, 2012 08:56 am at 8:56 am |
  12. Proud Canadian

    As a Canadian citizen am surprised that Americans would sabotage their president through Congress blocking any job creation plans,remember the goal to make Obama a one term president! Obama has done a great job.Republicans created the mess.Romney not the solution but the problem.

    July 24, 2012 08:56 am at 8:56 am |
  13. Marty, FL

    Romney unfortunately represents policies that favor a rich minority while raising fees on Americans who can least afford it, such as charging seniors for disastrous Medicare vouchers.

    Pres. Obama has more balanced plans that help everyday Americans and our small businesses.

    Obama / Biden 2012

    July 24, 2012 08:56 am at 8:56 am |
  14. joejeffrey

    Yes, Johnny DC, I'll explain it: 1) Lowering taxes on those who could most afford to pay drastically increased the debt, and 2) De-regulation the banks and financial services industry gave them huge incentive to make shoddy mortgage loans and then fob those loans off on others - a "mortgage-backed security" is selling a debt to someone else, and a security backed by mortgages you **know** will be defaulted on is fraud. But because Bush and the Republicans gutted the oversight of the banks and financial industry, they were free to commit fraud. And they did.

    July 24, 2012 08:57 am at 8:57 am |
  15. Madrep

    3 more months of seeing this guys face!

    July 24, 2012 08:58 am at 8:58 am |
  16. Strategic Bob

    Wilson,

    No news IS better than Faux News. Tests have proved that people who do not watch any news score better on objective tests – you know, based on facts, not on wishes or fantasies – than do those who watch Faux News. So much of what is said on Faux News, or what comes from Limbaugh, Colter, Malkin and the rest is simply not true. Much of it is lies, inuendo, pure fabrications, things taken out of context, etc. Those who don't watch any news have a better grasp of reality than those who watch Faux News. The ratings don't matter. Truth does and Faux News is blind to truth.

    Facts have a liberal bias.

    July 24, 2012 08:58 am at 8:58 am |
  17. JanetMermaid

    About time. Obama has "taken it for the team" (country) long enough. It was obvious long ago that his attempts at creating a bipartisan Washington were not going to work. Republicans want no part of anything that doesn't help their rich base. And then we find i d i o t s like WiredweirdinSF (who still believes Obama is Kenyan) trailing along behind the Republican rich fat cats, either because they are deluded into thinking they "might be that rich" someday too (bwahahahahaha) or because they are racist and don't want to admit it. The Republican party is so broken it's scary.

    July 24, 2012 09:02 am at 9:02 am |
  18. American People

    The American People want to see Romney's tax returns for the last 20 years.

    July 24, 2012 09:02 am at 9:02 am |
  19. JanetMermaid

    About time. Obama has "taken it for the team" (country) long enough. It was obvious long ago that his attempts at creating a bipartisan Washington were not going to work. Republicans want no part of anything that doesn't help their rich base. And then we find sub-IQ folk like WiredweirdinSF (who still believes Obama is Kenyan) trailing along behind the Republican rich fat cats, either because they seriously think they "might be that rich" someday too or because they are racist and don't want to admit it. I'm going with the latter.

    The Republican party is so broken it's scary.

    July 24, 2012 09:04 am at 9:04 am |
  20. JanetMermaid

    About time. Obama has "taken it for the team" (country) long enough. It was obvious long ago that his attempts at creating a bipartisan Washington were not going to work. Republicans want no part of anything that doesn't help their rich base. And then we find sub-I-Q folk like WiredweirdinSF (who still believes Obama is Kenyan) trailing along behind the Republican rich fat cats, either because they seriously think they "might be that rich" someday too or because they are r@cist and don't want to admit it. I'm going with the latter.

    The Republican party is so broken it's scary.

    July 24, 2012 09:05 am at 9:05 am |
  21. objectivity

    It would be incredibly useful if Obama would show, using objective transparent measures, how his policies have worked and which ones haven't? It would be equally useful if Romney would use real objective measures to illustrate his plan and expected outcomes. This would allow intelligent American people to make better decisions, neither do, and probably won't. It is nice to think Obama is a great leader and everything that is wrong is someone elses fault, however the fact remains he has been in office for almost 4 years and from all objective measures I have seen our economy isn't any better, we still have 'ear marked' funds hidden in congressional committee reports and legislation despite his promise not to, we still have corrupt politicians, even though he promised to clean it up, we still have grown adults in Congress acting like children instead of doing their jobs and solving the problems, we have very high unemployment despite the billions spent to make it better. We do not collect too little money, our government just misappropriates what is collected. We give control of legislature to a bunch of people who don't have to follow the rules they put in place. Members of congress do not have healthcare issues, or tax issues, or unemployment issues, but the American people do. Insanity! Both parties are at fault and it is naïve to think otherwise.

    July 24, 2012 09:05 am at 9:05 am |
  22. JanetMermaid

    About time. Obama has "taken it for the team" (country) long enough. It was obvious long ago that his attempts at creating a bipartisan Washington were not going to work. Republicans want no part of anything that doesn't help their rich base. And then we find sub-I-Q folk folks like WiredweirdinSF (who still believes Obama is Kenyan) trailing along behind the Republican rich fat cats, either because they seriously think they "might be that rich someday too" or because they are r.a.c.i.s.t.s and don't want to admit it. I'm going with the latter.

    The Republican party is so broken it's scary.

    July 24, 2012 09:06 am at 9:06 am |
  23. silvester

    did i read that Mitt Romney will "never" be to too busy about job creation and economy as his top priority? if so then what?

    July 24, 2012 09:07 am at 9:07 am |
  24. JanetMermaid

    About time. Obama has "taken it for the team" (country) long enough. It was obvious long ago that his attempts at creating a bipartisan Washington were not going to work. Republicans want no part of anything that doesn't help their rich base. And then we find sub-I-Q folk folks like @Wiredweird-in-SF (who still believes Obama is Kenyan) trailing along behind the Republican rich fat cats, either because they seriously think they "might be that rich someday too" or because they are r.a.c.i.s.t.s and don't want to admit it. I'm going with the latter.

    The Republican party is so broken it's scary.

    July 24, 2012 09:08 am at 9:08 am |
  25. Joe

    His new tone is vile and condescending. His new tone drips with hatred of small business and the private sector. His new tone is frightening when you realize the blatant lies he spewed about hope, change, unity, post partisan, post race. His new tone stokes class and race warfare and drips with anti-Americanism. His new tone shows an ignorant amateur many orders of magnitude out of his league. His tone is that of an economic illiterate clueless as to how to fix the mess we're in.

    July 24, 2012 09:08 am at 9:08 am |
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