Washington (CNN) – For the first time during this campaign season both the Democratic and Republican National Committees have begun coordinated ad efforts with their respective presidential campaigns as the media war in battleground states intensifies, ad tracking information shows and representatives of both parties confirmed to CNN.
This means some of the money for the ad buys is coming from funds that are set aside by each party for coordination with its presidential nominee. This move is important because each presidential campaign can keep some of its money in the bank but still stay on the air for the month preceding the conventions by dipping into the party coffers. The Federal Election Commission has said each party committee can spend $21.6 million in coordinated efforts this campaign cycle.
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President Obama's campaign and the DNC have bought $3.9 million in 60 second spots in seven battleground states beginning Tuesday through next Monday, according to a Republican source that tracks ad buys. Separately the campaign and DNC have bought time that will run into August: $5.3 million in 30 second spots in eight battleground states beginning last Saturday and running through August 2nd.
As for Mitt Romney campaign and the RNC they have bought $7.3 million in eight battleground states beginning Wednesday running through next Tuesday according to the same ad tracking source. This would mark the largest general election ad buy for Team Romney during the general election media campaign. The Republicans have only bought 30 second spots.
While where the money is coming from for the ads might be different, the respective campaigns are in control of which ads run during these buys, meaning that viewers will likely be seeing the same campaign spots that have been dominating their television up until now.
The joint Romney-RNC buy is separate from an ad campaign launched earlier this month by the Republican committee attacking Obama. Initially that was a $5 million buy but has now been doubled to $10 million, according to a Republican source with knowledge of it.
Besides its coordinated effort with the DNC, Obama's team has also bought additional time itself to run through August– $3.5 million in seven battleground states beginning July 26 and running through August 2nd.
Counting the coordinated ad efforts, these new buys bring Obama's ad total to $106.5 million vs. $41.1 million for Romney.
Here is the breakdown of the coordinated buys:
North Carolina: $344,130 (:30 second only)
New Hampshire: $121,625 (:30 second only)
Pennsylvania: $263,415 (:60 second only)
North Carolina: $827,490
New Hampshire: $ 84,150
You can follow Kevin Bohn on Twitter @KevinBohnCNN.
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