Democratic super PAC reserving $30 million for fall TV advertising
August 1st, 2012
05:34 PM ET
2 years ago

Democratic super PAC reserving $30 million for fall TV advertising

Washington (CNN) – The Democratic super PAC backing President Barack Obama, Priorities USA Action, is significantly ramping up its media spending as it reserves $30 million in broadcast and cable ad time come this fall, sources familiar with the matter confirmed to CNN.

The group, run by two former Obama White House officials, has not actually yet purchased the ad time in the critical states of Colorado, Iowa, Florida, Ohio, Pennsylvania and Virginia, the sources said.

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Because of increasing donations, the group is able to increase its advertising efforts and expand them into Iowa in September – a state it has not advertised in yet, the sources said.

The group believes its ads hitting Mitt Romney over his time as head of the private equity firm Bain Capital have paid dividends, especially in Pennsylvania. As the new Quinnipiac University-CBS News-New York Times poll shows Obama with an 11 point lead there, Priorities is not reserving time there in September – only in October. Some of those resources will be shifted to other states.

The super PAC, which has raised $16 million as of the end of June, has seen the pace of its fund-raising pick up, although one source acknowledged "there's a lot more work to do."

Priorities is competing with several major Republican super PACs, including Restore Our Future, the primary one backing Romney and which could raise as much as $100 million, and the groups American Crossroads and its non-profit affiliate Crossroads GPS, which are expected to raise $300 million-with a lot of its money to be spent on the presidential race.

Priorities, meanwhile, is also continuing its Spanish language ad partnership with the Service Employees International Union (SEIU) in Colorado, Florida and Nevada.

The Washington Post first reported Priorities' new ad time plans.


Filed under: 2012 • Ads • Fundraising • President Obama • Priorities USA
soundoff (16 Responses)
  1. Name bullock

    I said mocking stephenia cuttler that I ask cuttler why afrcain american make lots trouble sent to address other people so what happened about fraud check scam
    People are make trouble get cash change to fraud check scam from afrcian amercian then people are like keep vote support for obama from fraud check scam
    Obama need keep out of white house

    August 1, 2012 05:46 pm at 5:46 pm |
  2. WiredweirdinSF

    Are they going to advertise with it of give it to the SEIU/ACORN to fund the theft of the election. They did it so well in 2008. Obama promised he would not even run if things were not better by this time. He LIED about that too.

    August 1, 2012 05:47 pm at 5:47 pm |
  3. Michael

    I hope they come up with 3 billion dollars for their campaign! I cannot forget the mess Repuglicans left for this president! Repuglican spin machine wants this to a non-issue, like the, evaporation of 5 trillion surplus, -8.9 GDP, 11 trillion national debt, 1.3 trillion deficit, 2.8 trillion in tax cuts (unpaid for)2 Wars (unpaid for), Medicare prescription plan (unpaid for), 3 trillion borrowed from China, a Wall Street, Banking, Auto, Mortgage crisis’s, losing over 800,000 jobs monthly and a economy on the brink of depression when President Obama took office! Repuglican spin is that this economy belongs to Obama! Well, when this country is out of the recession started under George Bush, I will agree! Until then, President Obama is still cleaning up repuglican mess of 6 years total control and 8 years Presidential control, whose policies and spending hit our economic structure, like the iceberg that struck the Titanic! Now, these same repuglican "Talking Heads" who sponsored, voted and defended these disastrous policies, want the "Keys" back too the car, because it’s been fixed up and is in running condition, "not perfect" just good enough so they can finish what they started!

    August 1, 2012 05:57 pm at 5:57 pm |
  4. Maybe Mitt's hiding that he never worked at Bain.

    WiredweirdinSF

    Are they going to advertise with it of give it to the SEIU/ACORN to fund the theft of the election. They did it so well in 2008. Obama promised he would not even run if things were not better by this time. He LIED about that too.

    Care to supply a link to that promise? I didn't think so.

    August 1, 2012 05:59 pm at 5:59 pm |
  5. 97 Days until Obama is RE-ELECTED

    @WiredweirdinSF – Are they going to advertise with it of give it to the SEIU/ACORN
    ---------------------------
    Take a breather bro'... do some FACT checking.. much as I know it pains you right wing lemming shills to do so. FACTS too often get in the way of your revisionist version of reality. I'm sorry about that, but FACT is SEIU/ACORN did nothing to steal the election. If you are making an oblique reference to the so-called voter registration allegations levied by the Grand Obstructionist Party, they were never proven.
    Federal Law requires that voter registration forms submitted via organizations like SEIU/ACORN be turned in UN-CHANGED. They cannot be filtered, edited or corrected in any manner. ALL FORMS must be submitted. Should those same forms contain deliberately false or polluted data, they cannot be excluded even if it is self-evident that they are not valid. They have no choice but to turn them in.
    But then, TRUTH and FACT never really impedes your right wing propaganda does it ??

    August 1, 2012 06:00 pm at 6:00 pm |
  6. Sniffit

    "Are they going to advertise with it of give it to the SEIU/ACORN to fund the theft of the election. They did it so well in 2008. Obama promised he would not even run if things were not better by this time. He LIED about that too."

    ACORN doesn't exist any more, genius.

    August 1, 2012 06:06 pm at 6:06 pm |
  7. kayla

    we got stuck with dubya 8 agonizing years, get use to it .
    OBAMA 2012

    August 1, 2012 06:10 pm at 6:10 pm |
  8. GI Joe

    They will get a hefty check from me each month – to the maximum that is legal.

    August 1, 2012 06:21 pm at 6:21 pm |
  9. Myviewis

    Can't wait to see more sales pitch, wonder what they're going to promise now? Uhmmmm, maybe they'll pay our mortgages if we all vote for Obama or Uhmmmmmmmmmmm maybe a good paying job at GSA?

    August 1, 2012 06:27 pm at 6:27 pm |
  10. n

    WiredweirdinSF and Name Bullock (if you are a real person using a obvious phony diction) Obama is standing straight up in the faces of the obstructionist rightwing loom, doom and gloom party machine of no. President Obama will not go gentle into that good night' . . . We the American people will 'Rage, rage against the dying of the light' November 6 2012, Our reelected president, will again take flight . . . No doubt!

    August 1, 2012 07:13 pm at 7:13 pm |
  11. Bren

    They definitely should reserve/put away money if they want to be able to run ads in the Fall. It appears that Obama's campaign and the superpacs are not receiving many donations any more. Obama's campaign even began sending Democrats emails stating that they should request that for their birthdays, weddings, anniversaries, etc-–that they should tell people to send money to Obama's campaign, instead of getting them gifts. I kid you not, do a search on it. After all, even Obama only gave $5000 to his own campaign--because he does not want to waste his money for when he loses in November!!

    August 1, 2012 07:52 pm at 7:52 pm |
  12. Zechariah14 third mishkan

    Mr president Obama congratulations on winning the November 6th election in advance the former governor of Massachusetts mitt Romney shall concede
    the day after November 6TH he shall know
    when reality sets in he loses by 100 electoral votes mitt Romney may have made hundreds of millions but he failed at letting American people keep their jobs and 401k plans and stocks and bonds and treasury notes etc.every time mitt Romney. Talks about the enconomy failure its because he was one of the subtracting buisness man draining companys like KAYBEE TOY STORE bain bank rupt KAYBEE TOY STORE. Mitt Romney would have bank rupt General motors Ford motors Dodge motors to bankruptcy stripping those three big auto makers net profits dry

    August 1, 2012 08:14 pm at 8:14 pm |
  13. Bill in Florida

    Hey Weird, Things are MUCH better now than when Dubya left. Seen the stock market lately? How about those 4 million jobs created since 2010?

    August 1, 2012 08:38 pm at 8:38 pm |
  14. S.B. Stein E.B. NJ

    This late season buy lets it get ready for rebuttal late in the game or to put out more points that Romney isn't the one to be president.

    August 1, 2012 11:04 pm at 11:04 pm |
  15. james murray

    things not better? housing market is recovering, more people are back to work, iraq war is over, bin laden is dead, 25 million more americans have health care. i guess we could let mitch turn the white house into country club for all his rich friends who will get richer when he stops regulation again and returns to republican trickle down policies that have led to the biggest income desparity in our countrys history. let me geuss nexr it will be he is not americal again

    August 2, 2012 04:08 am at 4:08 am |
  16. obama is Out Of Touch with reality

    looks like obama fake money

    August 2, 2012 06:20 am at 6:20 am |