First on CNN: Massive $77 million ad time buy for Obama
August 2nd, 2012
06:38 PM ET
2 years ago

First on CNN: Massive $77 million ad time buy for Obama

Washington (CNN) – The Obama campaign has taken the extraordinary step of booking $77 million in additional ad time starting Friday and running through Election Day, a Republican ad buying source told CNN.

The new buy is for thirty second broadcast TV spots that will run in eight battleground states.

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Through Thursday Team Obama will have spent at least $106 million in general election ads – more than twice what the Mitt Romney campaign has bought. This buy will bring his total media purchase so far this cycle to almost $190 million.

However, GOP groups, such as American Crossroads and its affiliate Crossroads GPS and Restore Our Future, the super PAC backing Mitt Romney have helped to give Republicans an overall spending advantage in recent weeks for ad spending compared to the Obama re-election campaign and its supporters.

As the general election media war heats up – especially after the party conventions wrap up – this move will allow the re-election campaign to ensure it can place its commercials in these key battlegrounds although the move could take a major dent out of its bank account.

Voters in these battleground states have already complained they have been inundated with political commercials – which in recent months have been largely attack spots. However, from all indications that onslaught will continue. Republican-leaning groups are expected to spend around $1 billion in presidential and congressional races this election cycle with a majority of that money being devoted to ad spending, sources familiar with the groups have told CNN.

Team Obama had no comment on this latest buy.

Politico first reported earlier this week that Obama's campaign was reserving ad time through Election Day.

Here is the breakdown of the new Obama buy:

Colorado: $7,025,120
Florida: $13,355,226
Iowa: $7,315,224
Nevada: $4,939,620
New Hampshire: $4,939,620
North Carolina: $7,647,844
Ohio: $19,533,433
Virginia: $11,582,494

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Filed under: 2012 • Political ads • President Obama
soundoff (116 Responses)
  1. Brandon

    I have to question their ad buy in North Carolina. If he wins it, good for him, but it won't even be close to the state that puts him over the top.

    August 2, 2012 06:49 pm at 6:49 pm |
  2. Four and The Door

    Meanwhile, TiVO sales have surged in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia.
    ( If you let your program record a few minutes ahead you can fast forward through all the attack ads. )

    August 2, 2012 06:49 pm at 6:49 pm |
  3. Darryl

    WOW, who needs Casino & ( overseas ) money,& Koch Bros-Karl Rove big bucks ? Pres.Obama seems to have some of GODS money ! LOL....Thats good to hear. I hope God keep up the good work ! The POTUS deserves another term.

    August 2, 2012 06:54 pm at 6:54 pm |
  4. B.

    Everyone understands all of the propaganda, the real choices will be made after the debates !

    August 2, 2012 07:03 pm at 7:03 pm |
  5. Mike

    It is good for Republicans for Obama to spend money advertising on this failing network.

    August 2, 2012 07:16 pm at 7:16 pm |
  6. Anonymous

    imagine the good they could have done with that money

    August 2, 2012 07:30 pm at 7:30 pm |
  7. 666metal

    what a waste of money.

    August 2, 2012 07:31 pm at 7:31 pm |
  8. Jon

    GOOD! Shall this Godless Romney fell down from the stairs of fallacy.

    August 2, 2012 07:32 pm at 7:32 pm |
  9. Goodtymes

    Great more propaganda.

    August 2, 2012 07:34 pm at 7:34 pm |
  10. Dan J

    At least you can't claim the Romney bought the presidency.

    August 2, 2012 07:35 pm at 7:35 pm |
  11. Lou50

    you have to watch TV to see this. I turned mine off and down sized my service in late 2007 and only watch one on sports events!

    August 2, 2012 07:37 pm at 7:37 pm |
  12. Darth

    Sick. Why vote for this guy? His food stamp unemployment polocies drain us and hes spending 200$ mil on ads? Treason! I dont support romney either, and i dont want to hear about 'blame bush' which is a typical lib argument

    August 2, 2012 07:39 pm at 7:39 pm |
  13. Rob_G

    And this why we need to remove money from political elections. Both parties are spending way too much money and special interests – on both sides – have too much influence. Elections should be publicly funded with a set, equal amount allocated to each candidate and the amount based upon the position being filled.

    August 2, 2012 07:39 pm at 7:39 pm |
  14. John

    So he's just buying his votes pretty much. Spending $106 million in just ads... Try harder Obama.

    August 2, 2012 07:40 pm at 7:40 pm |
  15. Alaska

    The only people who care about this is the TV Broadcasters, big whoop !

    August 2, 2012 07:42 pm at 7:42 pm |
  16. ebangali

    how about spend that money, and give it out to the poor, or the people who are uneployeed, it would defenanantly get you their vote, plus get you a good name....

    August 2, 2012 07:42 pm at 7:42 pm |
  17. Jim

    If these candidates can raise so much money in so little a time, why can't this nation stop fighting against each other and put these stupid "he said / she said" type of campaigns to rest, and use that same money to either pay off the national debt?

    August 2, 2012 07:47 pm at 7:47 pm |
  18. headjazzer

    Obie, has no choice! Gotta keep the negative and the lies going. What are you going to do when you have no record to run on?
    It was just revealed that Solyndra referred to the White House as their "Washington Bank", truly sickening!

    August 2, 2012 07:50 pm at 7:50 pm |
  19. palusko996769

    No Pennsylvania? Looks like Obama is quite sure of his victory there.

    August 2, 2012 07:52 pm at 7:52 pm |
  20. Name nomad 2003

    Why not just say, go vote for Obama, you channel is so bias

    August 2, 2012 07:56 pm at 7:56 pm |
  21. revolting peasant

    Buy stock in TV companies.

    August 2, 2012 07:57 pm at 7:57 pm |
  22. Edward

    There is a law in effect for campaign ads where it you purchase ad time early you only pay 60% of the cost, look it up. I assume that's why President obama wanted his donors to max out early.

    August 2, 2012 07:58 pm at 7:58 pm |
  23. pam

    How many families homes would 77 million save? How many small business's would 77 million have helped? How many children in poverty would 77 million save? And on and on.

    August 2, 2012 08:01 pm at 8:01 pm |
  24. ProperVillain

    America-where buying elections is perfectly legal as long as it is done through television...(sidenote: the republicans are no better...)

    August 2, 2012 08:02 pm at 8:02 pm |
  25. Cooper

    Now he can tell us how great the first four years were/are? Run on his record? He can spend the money.

    August 2, 2012 08:02 pm at 8:02 pm |
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