Washington (CNN) – The Obama campaign has taken the extraordinary step of booking $77 million in additional ad time starting Friday and running through Election Day, a Republican ad buying source told CNN.
The new buy is for thirty second broadcast TV spots that will run in eight battleground states.
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Through Thursday Team Obama will have spent at least $106 million in general election ads – more than twice what the Mitt Romney campaign has bought. This buy will bring his total media purchase so far this cycle to almost $190 million.
However, GOP groups, such as American Crossroads and its affiliate Crossroads GPS and Restore Our Future, the super PAC backing Mitt Romney have helped to give Republicans an overall spending advantage in recent weeks for ad spending compared to the Obama re-election campaign and its supporters.
As the general election media war heats up – especially after the party conventions wrap up – this move will allow the re-election campaign to ensure it can place its commercials in these key battlegrounds although the move could take a major dent out of its bank account.
Voters in these battleground states have already complained they have been inundated with political commercials – which in recent months have been largely attack spots. However, from all indications that onslaught will continue. Republican-leaning groups are expected to spend around $1 billion in presidential and congressional races this election cycle with a majority of that money being devoted to ad spending, sources familiar with the groups have told CNN.
Team Obama had no comment on this latest buy.
Politico first reported earlier this week that Obama's campaign was reserving ad time through Election Day.
Here is the breakdown of the new Obama buy:
New Hampshire: $4,939,620
North Carolina: $7,647,844
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All that money spent for a $400,000.00 per year job? What is wrong with this picture?
Individual donations? I think not. Thanks for actively opposing SuperPacs, President Obama
love the big corporate money in politics. where did that 77mil come from and what is expected in return? Both parties are bought and paid for. don't expect either of them to be looking out four your interests. money buys ads ads=votes. voters are nothing more than a pawn in the game and the money is the hand that moves them.
Individual donations? I think not. Thanks for publicly opposing SuperPacs, President Obama.
Wow, $77 million dollars? I thought Democrats said Obama didn't have any money.
Chick-Fi-A stores all over the country sold out and had to close early ! The silent majority has spoken ! Barracks a goner !
If the president had actually accomplished anything in the last 4 years he would not have to buy airtime to sling mud. We would all be happy and re-elect him in a second. I foresee a lot more being spent by team Obama trying to spin a good tale. Time for a change, cause nobody else could be as bad as our good old pres.
I can assume he won't be touting his accomplishments....
Hope it works and convinces some the undecided voters to go Democrat this election. I'm no millionaire so if the Republicans win it will cost me higher taxes, and health care costs, and gas prices, and – oh well you get the point.
$77,000,000.00 WOW! and I'm betting this is part of the taxes we pay. SO messed up on soo many levels.
Put the Hammer Down! Make threads of the Republican Machine!!!
Redistributing wealth costs money
This president is presented to you by Nestle and Nestle products. hahahahaha The American Dream fulfilled.
let's get it on!
And none of it will be used to run on his record.
The good news is that Obama has decided to fix the unfair Olympics. Many athletes think they won medals because of their hard work. No no no. It was because of their great coaches, the roads, pland and the school track fields and pools that got them the gold medals. These rich athletes should be forced to hand over the gold medals to those of us that don't have any.
Yeah, Obama sure represents the average american...
God damnit 19 million in ohio, im not watching tv for a fat minute
Does Canada have to put up with this nonsense in their general elections? If not, I'm going to consider becoming a naturalized Canuck just to get away from our hijacked political system.
What is appaling is that the $77m he spent will probably not help or hurt him at all, but $77m would help a lot of people needing assitance...
Team Obama needs the ad time. The President is in very, very serious re-election trouble. I doubt it will help. Its like not studying for a test, doing badly on it, and then afterwards going up and arguing with the teacher to squeeze out a better grade. Doesn't help much. Should have done a good job up front rather than making poor judgments. He way over-interpreted his mandate: people elected him because they wanted good government, not a restructuring of the society.
Obama likes his money just the same as Mitt. Only obummer spends it on a race he has less than a chancd at.
Forget the Koch brothers.. Obama buys his elections at 77 million a pop...
It's about time we put a limit on TV political ads.
Money can be much better used for Vets and their families.
These politicians have such arrogance that they do not give a damn about your money which is so easy to spend.
So Obama does not get elected, will he think it a good idea to pay that money back?
No ways....... Gone like America's respect in the world.