(CNN) – Priorities USA Action, the pro-Obama super PAC that launched a controversial ad earlier this week, came out with a new spot on Friday–one sure to draw less scrutiny.
In the new ad, a former employee at a steel plant purchased by Romney's former private equity firm, Bain Capital, talks about how his life changed after the plant shuttered its doors.
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Bain acquired GST Steel in 1993, but the company went bankrupt in 2001, two years after Romney ceased day-to-day oversight of Bain.
"The plant was my life, I mean, my livelihood," Joe Whitley, who worked at the plant for 29 years, says in the ad. "Romney and Bain, they were businessmen. They had no idea how to make steel. They knew how to make money."
The newly-unveiled spot marks the latest ad in a series of commercials this summer that attack Romney for his work at the private equity firm and feature laid-off workers from businesses purchased by Bain.
"They used us just like we were the scrap steel that we melted, you know, we were just a means to an end," Whitley says.
Starting next week, the ad is set to run in the battleground states of Colorado, Florida, Pennsylvania, Virginia and Ohio, according to the group. In total, the multiple Priorities ads this year comprise a $20 million television and online buy.
Responding Friday, Romney's campaign said the new ad was "another discredited attack."
“Just days after the President’s Super PAC released a heinous and despicable ad, and the Obama campaign was caught lying about it, the President’s allies have again come out with another discredited attack," said Romney spokesman Ryan Williams. "After 42 months of unemployment above eight percent, it is clear that the President and his allies don’t have any rationale for reelection. We tried it President Obama’s way and the middle class has paid the price. Mitt Romney has a Plan for a Stronger Middle Class that will jumpstart the economy and bring back millions of jobs.”
While the new spot is hard-hitting, it doesn't go nearly as far as the Priorities ad released Tuesday, which blamed Romney for the death of a former steelworker's wife after the employee lost health care benefits when GST Steel closed down.
Taking a closer look at the controversial ad, CNN found that the man's wife had passed away in 2006, not "soon after" the plant closed down in 2001 like he claimed in the ad.
And while campaigns and super PACs are legally not permitted to coordinate, Obama's campaign is now taking heat for denying it knew details about the man's story, despite featuring him in a conference call with reporters in May.
Tuesday's spot, which has yet to run as a paid TV advertisement, drew fire from Romney's team as evidence that the Obama campaign and its supporters are resorting to "desperate tactics" in the presidential campaign.
– CNN Political Editor Paul Steinhauser contributed to this report.
he and his gang could have taken part of their pension and health care money not it all ,and how much government money did they take in this scam ,
Why would this comment be moderated?Are my comments being generally flagged because I may have said something a moderater didn 'like personally or is Romney the moderater?Or is CNN run by those energy companies that dominate your commercials.Lackeys of the rich!
Supporting Romney has harsh consequences and Republican voters need to wake up and see the facts. Romney is the one who said his qualifications for President are due to Bain, the Olympics,but oddly does not list being Governor of MA. He failed at all 3 when it comes to how it helped People on any level. Romney and his buddies got rich but everyone else got left with nothing. Bain destroyed companies for profit. The SL Olympics were ripe with corruption and Romney had all the financial records associated with it shredded. He left MA in debt and 47th in job creation and had all the hard drives from his office computers destroyed. Now he won't release his taxes – one year only so far. He is more invested in foreign countries than he is in the U.S. And we are supposed to trust him why? And he is qualified for President how? No thanks. I stand with a real leader in President Obama who stands up for ALL Americans.
Why does anybody care what this working-class slug thinks about Romney? This guy doesn't even own a dressage horse!
Matt – than you must be a republican if you speak the truth
-----------------------------------------------------Birthers? Swift-boat? Death squads for granny? When have Republicans been associated with the truth?
The more I read posts from militant Dems the more I want to see them get 4 more years of what they deserve. Oh yea, I think Obama is one of the worst presidents of all time, so I must be racist.
Romney's way of making money hurts workers and families. You can't spin that. He the wrong choice for a Country still struggling to recover from 8 years of Bush/Cheney, their Wars, and their bulls running wild thorough the treasury and the economy. I'm staying the long course to recovery with Obama. There are No short cuts! WE screwed up as a Nation, and now we get back on course.
jon....surely you jest. spit my morning coffee across the floor after reading your post.
Romney and Ryan talks about integrity and honesty, so why don't Romney release his taxes. Hei manis a good buisness for himself and his associates because he does a lot of wheeling and dealing always in the grey areas, however if that is the way he is going to run the country it will be a sad day for this country because only the rich will survive.Grover Norquest says he and others only want a president that has five digits to sign their bills, so the rich donors will be running the country. It would be a sad day of mourning for this country if Romney becomes president. Romney is weak underhand and devious.