(CNN) – A series of radio ads from President Barack Obama's re-election campaign are set to hit battleground states Monday, with each spot tied to local concerns facing voters in each state.
Florida's spot focuses on Medicare, blasting Obama's rivals Mitt Romney and Paul Ryan for proposing a plan that would allow private insurers to compete with traditional Medicare on an exchange.
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Medicare has been at the forefront of the presidential campaign since Romney chose Ryan, the House Budget Committee chairman, as his running mate. Ryan campaigned in Florida Saturday with his mother, who is a Medicare recipient herself.
Other states' radio ads spotlight different issues. In Iowa, clean energy is the focus. Obama slammed Romney for his stance on wind energy when he campaigned in Iowa at the beginning of last week.
Nevada voters will hear radio spots focusing on housing, and in New Hampshire – where Romney and Ryan are campaigning Monday – Obama's campaign is running spots hitting the Republican ticket for their position on federally subsidized Pell Grants for higher education.
Other battleground states in the Obama radio buy include North Carolina, where veterans' support services are the focus; Ohio, whose ad also hits Romney and Ryan for their position on Pell Grants; and Virginia, where ads will run focusing on road and infrastructure projects.
"From letting the housing market hit rock bottom to turning Medicare into a voucher system and slashing investments in education, the Romney-Ryan approach is consistent with their belief in a top-down economy – provide trillions in tax cuts to those at the top and pay for it with tax hikes on the middle-class and deep cuts in key investments we need to create jobs and grow our economy," Obama spokesman Adam Fetcher wrote in a statement.
A Romney campaign spokeswoman responded to the new ads with a statement.
"No amount of misleading, distorted ads can cover up President Obama's failure to keep his promises," Amanda Henneberg wrote. "President Obama hopes voters will ignore his record of cutting $700 billion from Medicare, gutting work requirements in welfare, and failing to create jobs for the 23 million Americans struggling for work. Mitt Romney and Paul Ryan have a Plan for a Stronger Middle Class that will bring back jobs and get our country back on the right track."
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