(CNN) – In a movie trailer-style video released Sunday, President Barack Obama's re-election campaign previewed this week's GOP convention as a "do-over" moment for his Republican challenger, Mitt Romney.
"On August 30, Mitt Romney stars in 'The Do-Over,’" the video’s narrator says.
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The web video features footage of the presumptive GOP presidential nominee on the campaign trail this cycle, including clips of some of his gaffes and controversial statements.
The video comes one day before the Republican National Convention convenes in Tampa, Florida. Due to weather conditions from Tropical Storm Isaac, however, the convention's speeches and events won't begin until Tuesday afternoon.
In a statement accompanying the video, the Obama campaign said it is "presenting Americans with an epic cinematic preview of Mitt Romney's 'convention re-invention' - the Do-Over moment that voters have grown to expect - because they've seen this movie before."
The elaborately produced video states that "Mitt Romney faces unfavorability ratings through the roof" and despite hiring "Hollywood producers and Madison Avenue mad men to reinvent himself ... nothing is working.”
Mimicking a movie trailer's listing of movie reviews, the video's narrator says, "Critics have called his previous run 'mildly misleading,' 'four Pinocchios,' 'pants on fire.'"
The ad ends with the imaginary movie's rating: "Rated 'N' for 'Not gonna work.’"
Republican National Committee Chairman Reince Priebus argued Sunday morning the convention would be an opportunity to present a more optimistic perspective on Romney and let voters get to know the candidate.
On CNN's "State of the Union," Priebus said the convention will be sharing "the story about a man that is decent, honorable and gave away his father's inheritance and started something from nothing."
Priebus said the convention will highlight the "great business" that Romney started, referring to the private equity firm Bain Capital, as well as his tenure leading the 2002 Winter Olympic Games in Salt Lake City.
"We need somebody to fix the economy and Mitt Romney is the one who can do it, but it is part of what a convention is all about," Priebus told CNN Chief Political Correspondent Candy Crowley.
Responding to the video, Romney's campaign said Sunday the president was relying on "negative attacks" as a way to distract from his own record.
"President Obama continues to prove he has little he can say about his indefensible record in office, which has led to chronic unemployment, increased poverty, falling incomes and middle-class pain. With public confidence in the President falling, his campaign will continue to rely on negative attacks that will be rejected by the American people," Romney spokeswoman Amanda Henneberg said in a statement.
Watch State of the Union with Candy Crowley Sundays at 9am ET. For the latest from State of the Union click here.
"he gave away his father's inheritance"
Wait, I thought the hardest thing he had to do in college was deciding which stocks to sale in other to pay for his education?
Unless he made that kind of money while a child, I WILL BET YOU $10,000 that was his father's money.
Mitt Romney loves to throw people off his path. Now he believes in this, now he doesn't. The world may never know...
He will have to check with his corporate sponsors for the appropriate response, then cross check with polling of his base, and then confirm the best way to word the answer with his team of corporate marketing experts.
The President has nothing to do with running peoples business, and Mitts will not be able to use his Bain theory to finance and fix companies if he were President. Romney has not worked in business for years and what worked in 2004 will not work in the new economy.If Romeny was such a genius there would be compainies lining up to hire him and pay him bazillions of dollars for his services, but his business model is no longer effective in the post Bush economy
One of the best ads of the season.
Okay, the Republicans may get a slight BUMP from their convention but it won't be long before the Democrats put ice on it and the swelling goes down!!
Obama 2012 – The Only Trusted way Forward!!
The only optimism generated from the republican campaign is the tax cuts the wealthy will get, the tax breaks big oil will get, and the money big business will get at the expense of the middle class and the poor.
Romney is at the top because the radicals KNOW that Ryan would never get voted in with his cuts to seniors and the poor and needy.
It will be another Bush/Cheney with the VP secretly ruining the country again. Aren't those billiionaires special?
Good for mr romney but he want be able to steal this election.
Mitt, America does not trust you.
Mitt, we need SPECIFICS and DETAILS. Simply saying "Obama bad, Romney GOOD" is not enough.
I know you are AFRAID to tell your truth about tax rates / tax plans, about Medicare, about RomneyCare-for-All [i.e. Obamacare], We need the hear specifics on how you will return America to the budget SURPLUSES of the Clinton [the Democrat].
The Presidency is not your birthright. You are going to have to step up and face Barack Obama`s factual counterpoints to your claims.