Romney gaining buzz among women on Facebook
This screengrab from late Tuesday night shows that Mitt Romney is being discussed more than President Obama among women in nearly every state.
August 29th, 2012
11:10 AM ET
2 years ago

Romney gaining buzz among women on Facebook

(CNN) – After the first full day of the Republican National Convention, Mitt Romney is dominating the political conversation among women on Facebook.

The Facebook CNN Election Insights tool, which measures the number of people on Facebook talking about the candidates, shows women talking about Mitt Romney more than Barack Obama in every state except Colorado and Iowa, the two states where Obama campaigned on Tuesday.

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This is a big difference compared to the past seven days of Facebook activity, where the interactive state heat-map shows more women discussing Obama in all of the Western states, Hawaii, and parts of the Midwest and Northeast.

The Republican National Convention on Tuesday evening included several high-profile Republican women, such as Sen. Kelly Ayotte of New Hampshire, Utah Congressional candidate Mia Love, South Carolina Governor Nikki Haley, and Mitt Romney's wife Ann Romney.

Among men, Mitt Romney has been talked about more than Obama in every state for the last week.

The conversation also changes depending on the age of the Facebook user. Eighteen to 24 year-olds are buzzing about Barack Obama the most. Among people over age 55, the chatter skews heavily toward Romney.

The timeline on the Facebook-CNN Insights tool shows a giant spike for the president around 9 p.m. ET Tuesday. This coincides with a Facebook post on Obama's fan page at 9:12pm ET of a picture slamming Christie & Romney, which as of this post had more than 50,000 'likes' and more than 14,000 shares.

Late Tuesday night the conversation about Paul Ryan also started rising. At 10:40 p.m. ET, a graphic was posted to Ryan's page announcing the Republican vice presidential candidate surpassed two million followers. As of 12 a.m. ET Wednesday morning, that post drew 86,000 'likes.'

Ryan has more than five times the number of Facebook fans as Joe Biden, who is the least discussed of the four major candidates. Obama's page is the most popular, with more than 28 million fans. Mitt Romney has 5.4 million fans.

The Facebook-CNN Election Insights measures daily unique mentions, which is the number of people who either include a post or interact with a candidate's fan page at least once a day. This includes both positive and negative posts. More than 160 million Americans are on Facebook.

RELATED: On Facebook, campaigns show the power of a post


Filed under: 2012 • Facebook • Mitt Romney • Republican National Convention
soundoff (59 Responses)
  1. NameJackie Campbell

    I support mr Obama all the way!!! Love you and the First Lady.

    August 29, 2012 12:39 pm at 12:39 pm |
  2. Voice Crying In the Wilderness

    I've searched far and wide for the answer to this question: Why do middle class and poor women--or even poor or middle class men vote for republicans? Would any thoughful person out there please enlighten me. Thanks.

    August 29, 2012 12:39 pm at 12:39 pm |
  3. Travis

    @ kimberly
    "Ann Romney did NOTHING to sway a single woman voter!"

    How many woman voters did you ask if they were swayed by Ann Romney?

    August 29, 2012 12:39 pm at 12:39 pm |
  4. myviewis

    Bottom line, Obama is winning because of his support of abortion, birth control= most women's vote. Romney will lose on his worry of the economy and jobs which according to surveys = most men.

    August 29, 2012 12:41 pm at 12:41 pm |
  5. Rudy NYC

    Voice Crying In the Wilderness asked:

    I've searched far and wide for the answer to this question: Why do middle class and poor women–or even poor or middle class men vote for republicans? Would any thoughful person out there please enlighten me. Thanks.
    --------------------
    Social Issues. No problem, you're welcome.

    August 29, 2012 12:42 pm at 12:42 pm |
  6. Marie MD

    @truth, of course the non working wife has to prop the wooden puppet up. He is her meal ticket. A man she doesn't share her son's meltdown with and a woman who could have put her foot down and gotten married outside a cult temple where her parents were not allowed so theybcould have shared her wedding with her.
    No wonder her father is probably turning in his grave. He was a scientist, didn't believe in this mormo faith but they still baptized him after his death!

    August 29, 2012 12:43 pm at 12:43 pm |
  7. livingston

    Yeah, Romney has started a buzz alright. That is what happens when you poke a hive of angry hornets. No matter how often they say they have women's interests at heart, women are smart enough to see the truth. Just like every other lie they tell they think if they say it often enough people will believe it. Women are smarter then that.

    August 29, 2012 12:45 pm at 12:45 pm |
  8. Travis

    @ Voice Crying In the Wilderness
    "Why do middle class and poor women–or even poor or middle class men vote for republicans? Would any thoughful person out there please enlighten me."

    A better question to ask would be why does anyone for Democrats or Republicans? It's clear both sides live only for elections/re-elections, so that they can dominate nearly every form of media and try to persuade people NOT to vote for the other person. Oh...something else they live for, spending other people's money. Which is why I have never donated to either party – and never will.

    August 29, 2012 12:46 pm at 12:46 pm |
  9. myviewis

    Voice Crying In the Wilderness

    I've searched far and wide for the answer to this question: Why do middle class and poor women–or even poor or middle class men vote for republicans? Would any thoughful person out there please enlighten me. Thanks.
    ---------------------

    Pride in work not government hand-outs, which President Obama's grandmother and mother were successful in working hard and being self reliant. His grandmother broke ground for us women in becoming the vice president of a the big Bank of Hawaii and was a powerful banker, feared by many. His mother was developing microfinancing networks in India, New York and Pakistan, was working hard setting up village credit programs through banks. There is pride in working hard and accomplishing, these 2 women are prove of it.

    August 29, 2012 12:46 pm at 12:46 pm |
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