Romney gaining buzz among women on Facebook
This screengrab from late Tuesday night shows that Mitt Romney is being discussed more than President Obama among women in nearly every state.
August 29th, 2012
11:10 AM ET
2 years ago

Romney gaining buzz among women on Facebook

(CNN) – After the first full day of the Republican National Convention, Mitt Romney is dominating the political conversation among women on Facebook.

The Facebook CNN Election Insights tool, which measures the number of people on Facebook talking about the candidates, shows women talking about Mitt Romney more than Barack Obama in every state except Colorado and Iowa, the two states where Obama campaigned on Tuesday.

Follow CNN and CNN Politics on Facebook, catch the latest updates from the GOP convention on CNN's 2012 Conventions Live Blog, and check out the CNN Electoral Map and Calculator to game out your own strategy for November.

This is a big difference compared to the past seven days of Facebook activity, where the interactive state heat-map shows more women discussing Obama in all of the Western states, Hawaii, and parts of the Midwest and Northeast.

The Republican National Convention on Tuesday evening included several high-profile Republican women, such as Sen. Kelly Ayotte of New Hampshire, Utah Congressional candidate Mia Love, South Carolina Governor Nikki Haley, and Mitt Romney's wife Ann Romney.

Among men, Mitt Romney has been talked about more than Obama in every state for the last week.

The conversation also changes depending on the age of the Facebook user. Eighteen to 24 year-olds are buzzing about Barack Obama the most. Among people over age 55, the chatter skews heavily toward Romney.

The timeline on the Facebook-CNN Insights tool shows a giant spike for the president around 9 p.m. ET Tuesday. This coincides with a Facebook post on Obama's fan page at 9:12pm ET of a picture slamming Christie & Romney, which as of this post had more than 50,000 'likes' and more than 14,000 shares.

Late Tuesday night the conversation about Paul Ryan also started rising. At 10:40 p.m. ET, a graphic was posted to Ryan's page announcing the Republican vice presidential candidate surpassed two million followers. As of 12 a.m. ET Wednesday morning, that post drew 86,000 'likes.'

Ryan has more than five times the number of Facebook fans as Joe Biden, who is the least discussed of the four major candidates. Obama's page is the most popular, with more than 28 million fans. Mitt Romney has 5.4 million fans.

The Facebook-CNN Election Insights measures daily unique mentions, which is the number of people who either include a post or interact with a candidate's fan page at least once a day. This includes both positive and negative posts. More than 160 million Americans are on Facebook.

RELATED: On Facebook, campaigns show the power of a post


Filed under: 2012 • Facebook • Mitt Romney • Republican National Convention
soundoff (59 Responses)
  1. ProudlyProgressive

    This information is utterly useless unless you can breakdown the social media buzz by positive or negative sentiment.

    August 29, 2012 11:15 am at 11:15 am |
  2. Malory Archer

    Romney gaining buzz among women on Facebook...

    The vast majority of it negative.

    August 29, 2012 11:15 am at 11:15 am |
  3. ProudlyProgressive

    This information is utterly useless unless you breakdown the social media buzz by positive and negative sentiment.

    August 29, 2012 11:16 am at 11:16 am |
  4. Jojola

    Yeah, the big question is, what are they saying about Mitt?

    August 29, 2012 11:21 am at 11:21 am |
  5. Gurgyl

    Bain capital, cayman island, Bermuda, Swiss account, tax evade etc,

    August 29, 2012 11:25 am at 11:25 am |
  6. cali girl

    Women are just highly questionable about the entire GOP. Robmey may be seeing an increase, but that is because women want to be sure of what this guy is about, which unfortunately does no good. Robmey sat so stiffly and hardly any emotion at all last night, it's no wonder why. Perhaps Robmey doesn't even know who he is.

    August 29, 2012 11:30 am at 11:30 am |
  7. Gurgyl

    Or planned-parenthood???

    August 29, 2012 11:30 am at 11:30 am |
  8. Larry L

    Those women are grateful to Republicans for informing them about their ability to "shut that thing down" when they get "legitimately" raped. They are also doing "girl talk" about how much they appreciate the invasive and unnecessary sonigrams if they require an abortion. I'll bet they're "chattering" about how they really didn't want protection providing equal pay for equal work. It's also good they've been informed about the "evils" of the contraception most women have used. They're talking.... but what are they saying?

    August 29, 2012 11:31 am at 11:31 am |
  9. repubkooks

    i'm sure lindsay lohan is getting alot of female buzz as well, but who would vote for her. useless info no.1273

    August 29, 2012 11:31 am at 11:31 am |
  10. Eric Hines

    Mallory,
    Please post your source, I'd like to see the statistics on sentiment

    August 29, 2012 11:32 am at 11:32 am |
  11. Always Vote

    It must only count name mentions because women are posting far and wide Romney's acceptance of the "rape is just another method of conception" stance. I've yet to see one positive post from women about him.

    August 29, 2012 11:33 am at 11:33 am |
  12. cali girl

    MyViews Posted
    Hey cali girl, do you agree with Glorida Steinem that the Democratic National Convention is discriminating against mothers with children????? I thought Democrats were for protecting women, helping women. So what are single mothers to do with their babies and what about those that are breastfeeding?????

    Uh, yeah, stay with the topic. Whatever Gloria Steinem says I am sure many women do and don't agree. Just like when Akin, a man opened his mouth and the sewage of Women and Rape came to light, I do recognize that all men don't agree with his statement.

    August 29, 2012 11:37 am at 11:37 am |
  13. Janet

    Probably saying, "Don't vote for Romney. He's too radical!"

    August 29, 2012 11:40 am at 11:40 am |
  14. Terrence Vocals

    I doubt there was an inclued gague for positive vs. negative comments. With that added I bet the Romney/Ryan "buzz" CNN is reporting is a negative buzz. Especially by the political world tying Ryan to the horrid Tod Akin quote from last week...

    August 29, 2012 11:43 am at 11:43 am |
  15. Truth

    You guys should have watched Ann Romney's speech last night! The honest truth about a person character comes from the person closest to you, your wife. How hard you work? How honest you are with others and yourself. What makes you happy or maaaaaaaad.. Tough times, annddd YOUR CORE!! Obama is trying very very hard to divide this country and make it weak!!!!!!! just look at all his speeches about the military and saying SOORRRRY To the world! off course, there are times that you say sorry but..........not on that stage. Obama should go! Thank you Obama for making history ...The first black man to become President of United States of America...it's a good history, but NOW...we need to refocus America to its greatness which is the champion of peace and prosperity a land of Freedom and not a country that habors ideas of socialism which we all know make European countries what they are BUT THIS IS AMERICA!!!

    August 29, 2012 11:44 am at 11:44 am |
  16. Woman In California

    This is so useless. I talk about Willard but that does not mean he's getting my vote. What is the point of this nonsense?

    August 29, 2012 11:46 am at 11:46 am |
  17. Anonymous

    What an utterly useless article showing nothing but contempt for the female vote by suggesting Ann Romney has all but locked in the women vote by talking about her perfect marriage to her perfect husband living her perfect dream.

    August 29, 2012 11:47 am at 11:47 am |
  18. ST

    Talked about a person and supporting a person are two quite different things. What candidates need is not to be talked about BUT be supported.

    August 29, 2012 11:51 am at 11:51 am |
  19. lolo

    Just keep pumping up Romney ego for failure. This man has no emotions what so ever. He sits there like a bump on a log without a clue.

    August 29, 2012 11:51 am at 11:51 am |
  20. Jean2

    A welll geommed weathy woman. Now what about all American women, families and thier struggles without the protection of the rich and powerful??

    THINK!!!

    August 29, 2012 11:54 am at 11:54 am |
  21. patNY

    Im a democrat and Obama supporter...my own republican sister said she's so disgusted with Romney/Ryan she's just gonna stay home and not vote.

    August 29, 2012 11:58 am at 11:58 am |
  22. n

    Another desperate attempt to promote Romney and the republican party with a lot of nothingness. The collective force of wind and the assimilation of sheep being lead to the slaughter, riding on the roof top of crap, locked in a cage of lies.

    August 29, 2012 11:59 am at 11:59 am |
  23. Len

    Just remember the platform for the GOP.....

    Women you will lose your Health Care benefits.....right now you get women's health care checks. The Affordable Healthcare law: Eliminates deductibles and co-pays for preventive services. (Womens health care check ups.)

    You will also lose your right to chose. Donot forget what they really stand for!!!!

    August 29, 2012 12:00 pm at 12:00 pm |
  24. myviewis

    I've been on Facebook, just now, and married women with children don't have the same view as single women on Romney. Married women with no children also seem to favor Romney as do single women with children. The strong, Romney haters from all the comments I read and articles are single women ages 18 to 30 as well as men age 18 to 28. Seems many guys don't like the idea of paying child support to a woman they no longer have sex with so they rather push for an abortion. As I said, this is what I am reading on Facebook right now.

    August 29, 2012 12:04 pm at 12:04 pm |
  25. Samantha

    I am a middle class wife and after our whole family watched Ann Romney's speech, we finally agreed to cast our 6 votes to Romney. "protection of the rich and powerful?" Did you not hear what Ann said, they married at young age, went to school and Romney did get a hand-out from his parents. So what protection? it is all about hard work, perseverance, love of the family and faith that made the Romney's where they are now. Not handouts not protection from the rich and powerfull.
    Protection from the rich and powerful == Socialism or Communism in my humble opinion. Got to own our successes and failures and stop blaming others for our failures in life. Bill Gates did get rich by blaming others for their success, Bill Gates made the difference by dreaming big and working hard.

    August 29, 2012 12:05 pm at 12:05 pm |
1 2 3