Cincinnati (CNN) - Ann Romney stepped up her charm offensive on the media Saturday and held a post-speech wardrobe consultation - complete with treats - with her husband's traveling press corps.
"I want to know, girls, we really wanted the girls to tell me about my dress for the speech," Romney said to the women of her husband's traveling pack of reporters, many of whom have covered the candidate for a year. "Girls, did I do OK?"
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The campaign has deployed the personable mother of five as the warmer, fuzzier side of the devoted Romney couple. Lately Romney has focused her outreach on women - and also on reporters, to whom she has twice offered home-baked desserts this week.
Romney was wearing an electric-blue dress with a front zip and carrying a basket of her now-famous homemade Welsh cakes during her impromptu visit to the back of the GOP presidential nominee's new campaign charter plane.
For her big speech Thursday, she wore a red collared shirt dress that drew rave reviews a bracelet, both by designer Oscar de la Renta.
That wasn't the only dress Romney considered. The candidate's wife, who spoke about her husband's personal side during her speech, considered choosing the blue dress she ended up wearing Thursday along with a couple of other options.
But she had trouble taking the advice of her husband's senior strategist Stuart Stevens, an avid exerciser who is often spotted walking through hotel lobbies dressed for a workout.
"Stuart actually gave advice, which was really hard to listen to," she said, then reminded reporters of a cream-colored fleece she wore on a flight earlier in the week. "I don't know if you noticed but I had a Patagonia sweater when I was coming back - he wanted me to wear that."