RNC nets higher buzz factor than Hurricane Isaac, Facebook 'Talk Meter' shows
September 1st, 2012
09:19 PM ET
2 years ago

RNC nets higher buzz factor than Hurricane Isaac, Facebook 'Talk Meter' shows

(CNN) - While Republicans gathered in Tampa to nominate Mitt Romney as their presidential candidate, and Hurricane Isaac approached the Gulf Coast, more users of Facebook were talking about the Republican National Convention than the storm, according to data compiled by the Facebook "Talk Meter."

RNC social sharing was more significant in Washington, D.C., than in any other state, although Florida, which hosted the convention, placed second in a list of buzz by geography. The data provided by Facebook did not specify the timeframe for this buzz, but the Republican convention opened on Monday and concluded with Romney's acceptance speech on Thursday evening.

While the data compiled by Facebook, shared through a partnership with CNN, is not a scientific survey, it is an attempt to gauge how users of the website, and the larger population, perceive the state of political play.

A demographic breakdown of the data provided by the social sharing website found that men over the age of 65 were talking about Clint Eastwood's surprise appearance at the RNC more than any other group. Next came men between 55 and 64, followed by women over the age of 65. The data did not, however, indicate what the Facebook users thought of his controversial remarks, nor did it measure what demographic groups were watching coverage of the convention in greater numbers than other groups.

The "Talk Meter" calculates a jump in buzz, so Eastwood being outside of the spotlight prior to his remarks helped him jump up the "Talk Meter" scale.

Both Romney and his wife, Ann, were also discussed most by those older groups. More men and women over the age of 65 discussed Mitt Romney in the recent sampling than any other group, and Ann Romney received buzz among men and women over 55 years-of-age.

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Geographically, the state with the largest number of people discussing their performances was Utah. That state has a high percentage of people who share Romney's Mormon faith.

The data showed that men between 35 and 54 talked about Romney's running mate, Rep. Paul Ryan, more than any other demographic. He was buzzed about the most in Washington, D.C., and Wisconsin, his home state.

Romney's campaign may find encouragement in the geographic areas which the RNC received the greatest rate of buzz. Besides battleground Florida, the toss-up states of Colorado, North Carolina, and Nevada also placed in the top ten, according to this scale.

The Facebook "Talk Meter" also assigns a numerical value to an event's magnitude. The RNC ranked at approximately a 6.12, Facebook said - which placed it above Hurricane Isaac (at a 5.5) and the announcement of Ryan as Romney's running mate (5.21). But it was no Super Bowl (8.62 in 2012) nor Supreme Court health care decision (6.97 earlier this year), nor did it compete with the inauguration of President Barack Obama (8.99) in 2008.

Also see:

Romney gaining buzz among women on Facebook

On Facebook, campaigns show the power of a post


Filed under: 2012 • Facebook • Republican National Convention
soundoff (13 Responses)
  1. Deb in MT

    But, do the data show what people thought about what they were watching? Nope. There's the rub....

    September 1, 2012 09:47 pm at 9:47 pm |
  2. BBear

    Did anyone mention that fact that Mr. Romney never said the words to servicemen, "Than k you for your service." That did not happen until today.

    September 1, 2012 10:08 pm at 10:08 pm |
  3. Namejkane fl SEND THE THREE TIME LOSER romney HOME AND MAKE IT FOUR.

    The slogan in the picture should say,we believe in tax shelters,I can teach you how to pay no taxes ,signed. Romney the tax cheat in chief !!!!

    September 1, 2012 10:16 pm at 10:16 pm |
  4. enuff

    How pathetic that a circus draws more attention than people. It says alot about the compassion of people nowdays.

    September 1, 2012 10:43 pm at 10:43 pm |
  5. S.B. Stein E.B. NJ

    Can you figure out what is positive buzz or negative buzz. There could have been talk about Eastwood being a complete loon because of the empty chair bit. It could have been the fact that Romney seemed to deny science by denying climate change is happening.

    September 1, 2012 10:48 pm at 10:48 pm |
  6. Woman In California

    The only reason I tuned in at all was to hear all the lies and hate that they get off on. This circus was anything but entertaining, beginning with Chris Christie in his usual disgusting, bullying form, Ann Romney lying about her "poor, struggling family" and Paul Ryan with his nothing but the truth speech was too much foolishness for anyone.

    I look forward to the DNC next week and actually hearing FACTS and serious issues.

    September 1, 2012 10:59 pm at 10:59 pm |
  7. Charlie from the North

    RNC nets higher buzz factor than Hurricane Isaac, Facebook 'Talk Meter' shows:

    Well that makes perfect sense that it would. Those SOB's are causing more damage than a hurricane.

    September 1, 2012 10:59 pm at 10:59 pm |
  8. Larry L

    "Buzz factor" is a meaningless term without the subjects of the talk. Many people are talking about the lies, the promises and the delusion of thinking Romney is a good choice. One look at his face... the spoiled, preppy attitude shows even the casual observer that he is simply a man who wants the next level of power. The millions of dollars his daddy gave him weren't enough to satisfy his ego – he needs more. He is not the man the working people need.

    September 1, 2012 11:08 pm at 11:08 pm |
  9. Thomas

    The Buzz was all about what a great orator Clint Eastwood was to an empty chair .

    September 2, 2012 12:31 am at 12:31 am |
  10. ChrisG

    Nope, Hurricane Isaac got much more media

    September 2, 2012 09:27 am at 9:27 am |
  11. kkummen

    NOPE the reality show of little bobo - got more viewers – then second came the RNC– both simple minded comedies................

    September 2, 2012 09:40 am at 9:40 am |
  12. Anonymous

    Mitt Romney believes in America? Too funny.
    Almost as good as America believes in Mitt Romney.

    Whatever people might think others think about Barack Obama, bottom line is: what we have now is 100% better than what we'll get with Romney. For those who think otherwise ... well, go ahead and give Mitt a try. When it all comes crashing down again - and it will - blame yourselves. The next GOP induced crash is going make 2007 look like peanuts. Obama is the only thread keeping it together now.

    September 2, 2012 09:44 am at 9:44 am |
  13. bb

    What got to me was Romney's jab at science by making fun of the topic of global warming and climate change with the comment " President Obama promised to begin to slow the rise of the oceans and heal the planet" while his fellow Americans were literally fleeing for their lives during Hurricane Isaac. Some unfortunately lost their lives. And, the day after he visited the flooded areas in Louisiana, he still kept on making the same remark on the campaign trail.

    September 2, 2012 09:49 am at 9:49 am |