Crossroads spends millions mocking Obama’s ‘forward’ slogan
September 5th, 2012
08:06 AM ET
2 years ago

Crossroads spends millions mocking Obama’s ‘forward’ slogan

(CNN) – The conservative super PAC Crossroads GPS said Wednesday it would spend upwards of $6 million to air a television spot knocking President Barack Obama’s record on the economy, saying his policies are the opposite of his campaign’s ‘forward’ motto.

The new ad, titled “Forward?” will air in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia, a spokesman for Crossroads said, with $6.6 million going toward the ad buy.

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“President Obama says he’ll move us forward,” a narrator says in the spot. “But where’s he taken us so far? America’s worst economic recovery ever. 23 million of us without full time work. Family incomes down. Forty percent living paycheck to paycheck. And Obamacare’s new tax on middle class families. All while Obama racked up 5 trillion more in debt. Is that really forward, or backward?”

The ad’s opening shot of Obama walking through the White House colonnade is similar to a shot used in the president’s own political ads, and the ‘forward’ theme is a riff on his campaign’s slogan, which was unveiled last Spring.

A second ad from Crossroads airing in North Dakota goes after Democratic U.S. Senate candidate Heidi Heitkamp, who is running against Rep. Rick Berg to replace retiring Democratic Sen. Kent Conrad.

The ad hits Heitkamp for her support of Obama’s health care law, saying it increases federal spending at a time of skyrocketing federal debt.

Crossroads said it would spent $110,000 to air the ad in North Dakota.

CNN's Paul Steinhauser and Kevin Liptak contributed to this report.


Filed under: 2012 • Crossroads GPS • President Obama
soundoff (29 Responses)
  1. a in austin

    The country is better off than it was 4 years ago, that's for sure! Remember September 2008? Spend all you want!

    September 5, 2012 08:12 am at 8:12 am |
  2. Nobama

    What you don't know about Obama!

    When he grades himself, it is not A or B, it's "Incomplete"
    When he votes, it's not "for" or " against", it's "present"
    When he leads, it's not "ahead of the pack", it's "from behind"
    When he loses reelection, it's not by sliver, it's by landslide!!

    September 5, 2012 08:34 am at 8:34 am |
  3. Marty, FL

    Yes, forward with Pres. Obama.

    Not backwards with Romney/Rove to the same Bush policies that do not work.

    September 5, 2012 08:35 am at 8:35 am |
  4. vic , nashville ,tn

    Last night DNC gave us clear view and substance , what we seen in Tampa attack on Obama 90% of the time
    Crossroads GPS thinks replay 2010 sorry we need substance gee

    September 5, 2012 08:50 am at 8:50 am |
  5. v_mag

    The truth is clear on this point. Democrats want to take the country forward while Pharisee/Repugnants want to take it "back".

    A report on NPR this morning details the structural problem the dying Repugnant Party has. To win, it has to keep getting increasing percentages of the white vote in a country where whites are gradually being outnumbered. That's because it has no way to appeal to Asians, Blacks, Hispanics, and other minorities. It's a doomed party and an archaic political philosophy.

    September 5, 2012 08:53 am at 8:53 am |
  6. Gurgyl

    Wold is mocking at you cross roads. Obama12.

    September 5, 2012 08:53 am at 8:53 am |
  7. stew

    Spend all you want Republicans, the only thing you accomplished these last four years is a waste of time, and I don't have time to waste on the same plans that sent this country on the path Karl Rove misstepped with his terrible ideas.

    September 5, 2012 08:56 am at 8:56 am |
  8. Rudy NYC

    The recovery is so slow because of the severity of the Great Recession on the whole economy. They gave it a name for a very good reason. Every recession since the Great Depression has hit primarily in one industry or economic sector, with some rippling occuring to other industries and sectors of the economy. We have seen recessions preceded by economic hard times in the airline industry, the housing and mortgage industry, the automotive industry, high energy prices, construction, and other sectors. Recoveries have been led by other industries recovering quickly and leading the way to economic growth.

    The Great Recession saw nearly every major segment of the economy undergo a major downturn: high energy prices, airline travel slowed, automobile sales slowed, housing slumped while mortgage defaults rose, construction stalled, and we all know wat happened to Wall Street. There wasn't much an economic sector that was robust enough to lead us into a strong recovery and one sector really cannot do it alone.

    September 5, 2012 09:06 am at 9:06 am |
  9. Dominican mama 4 Obama

    Forward?
    Yes.
    FORWARD with or without the Party of Lincoln.
    Forward.

    September 5, 2012 09:15 am at 9:15 am |
  10. Halls for Obama

    This is one way to keep the economic going, if we could just get them to help President Obama to pass a job bill, just saying no will not get it, I just love these people they say one thing and do another one. Obama is giving away the country because he wants health care for every one, but they will spend millions on ads to beat him down, if he is no good why spend money on ads, just tell people not to vote for him I am sure they know what kind of person he is.

    September 5, 2012 09:17 am at 9:17 am |
  11. GI Joe

    It sure beats Back to 1720. Taking away voting rights for women and blacks is all that seems to concern republicans. Oh, and monitoring every pregnancy. (that's small gov't).

    September 5, 2012 09:24 am at 9:24 am |
  12. RealityBites.

    The figure of 4.5 million jobs is accurate if you look at the most favorable period and category for the administration. But overall, there are still fewer people working now than when Obama took office at the height of the recession.

    September 5, 2012 09:29 am at 9:29 am |
  13. bb

    Forward??? when u sell your house give 4% to Oblameo for Oblunder care, your childrens inheratance, pay tax of 27% to 35% , to pay for oblundercare if this isnt killing the middle class, than who does it hurt, everything Oblunder does is to tax the middle class out, its not that hard to see. look around America we are sinking fast. get this total loser out of office he wants total control of all of us.

    September 5, 2012 09:35 am at 9:35 am |
  14. Evergreen

    My finances haven't recovered but I think the country as a whole is stronger than it was 4 years ago. Lets continue to move forward.

    September 5, 2012 09:37 am at 9:37 am |
  15. Laverne

    These fools are spending like crazy to try and defeat Mr. Obama and at the end of the day, it won't work! Their money would be better served doing something else, but they surely don't know anything about helping "middle class" people with all that money they are throwing away. A fool and his money will soon depart!!!

    September 5, 2012 09:42 am at 9:42 am |
  16. ST

    I was so pleased last night how my fellow Dems kick-started our convention here in NC. It is quite impressive. I would like to urge them to keep the heat on until the end. I can assume that by closing up it will be who do you trust? Trust is the thing which no one can buy but just earn it.

    September 5, 2012 09:48 am at 9:48 am |
  17. Dominican mama 4 Obama

    The way I see it the country IS better off today than it was four years ago as evidenced by how QUICKLY people have forgotten how totally SCREWED we were when Bush left office in 2008.
    We are not as far along in our recovery as we would've been had BOTH teams put country first, but God and my 401k know that we're no longer teetering on the precipice of MULTIPLE national and global calamities befalling us.

    Don't be fooled into forgetting, America, who stood idly,indolently, and unrepentantly by OBSTRUCTING and BLOCKING our recovery all because they hated their President more than they loved our country.
    DO NOT FORGET.
    Obama 2012. Seriously America

    September 5, 2012 09:55 am at 9:55 am |
  18. Jerry

    The federal deficit for the last budget adopted by a Republican controlled
    Congress was $161 billion for fiscal year 2007. But the budget deficits for
    Obama’s four years were reported in Obama’s own 2013 budget as $1.413
    trillion for 2009, $1.293 trillion for 2010, $1.3 trillion for 2011, and $1.327
    trillion for 2012, four years in a row of deficits of $1.3 trillion or more,
    the highest in world history.

    September 5, 2012 09:56 am at 9:56 am |
  19. enuff

    Crossroads would be more effective with their money if they actually helped people with it... like stocking food banks. But they would rather throw it at advertising to mock one person. That is pathetic and shows just how much power Karl Rove craves. He even jokes about murder-for-hire. He is dangerous in his ambition.

    September 5, 2012 09:57 am at 9:57 am |
  20. Mikey

    Karl Rove has done enough damage to America already. As "Bush's brain" he was behind the disastrous Bush years. Now he's trying to replace President Obama with Mitt Romney, who seems to have no guiding values, which would make him yet another perfect tool of the Neo-cons. Haven't we had enough?

    September 5, 2012 10:02 am at 10:02 am |
  21. bb

    @enough, Why isnt Oblunder stocking food banks with the money all the Hollywierds have giving him???, why doesnt he give to poor, like ROMNEY. How much did clooney, leno (no letterman hes too cheap) give to this egomaniac u refer to as a president, what a dismal failure Oblameo has been ,vote his goofy behinf out of office and maybe we can get somrthing done, the only thing going forward is taxes to middle class from this loser, who by the way had to bus people in and pay them to listen to dumbocraps lies, great more well spent tax dollars

    September 5, 2012 10:06 am at 10:06 am |
  22. S.B. Stein E.B. NJ

    Forward, that is at least a way to go. I haven't heard anything from Romney that would indicate a direction.

    September 5, 2012 10:16 am at 10:16 am |
  23. Say_NO_to_four_more_years

    Say NO to 4 more years of record unemployment, massive government spending, down graded credit rating, continual decline of home prices with upside down mortgages, lower wages or fear of losing a job, out of control government regulations, weaken military, disrespected in the world, making friends with our enemies, abanding our allies, and accepting that poor can't get ahead.

    Say No to 4 more years of tears.

    Say YES to restoring America to her greatness.

    Say Yes to Mitt / Paul

    September 5, 2012 10:18 am at 10:18 am |
  24. RS, CA

    Forward to what? If Obama gets 4 more years, he will totally sap the spirit of America because of his hatred for the West. Watch the Obama 2016 movie before you vote - and before it's too late.

    September 5, 2012 10:23 am at 10:23 am |
  25. Ronda in Houston,TX

    Please Crossroads, keep spending your donorers money on ads. The money IS helping the economy. I know someone is taking you to the bank and laughing all the way!

    September 5, 2012 10:24 am at 10:24 am |
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