On Facebook, Clinton's speech more popular than NFL kickoff game
September 6th, 2012
02:41 PM ET
2 years ago

On Facebook, Clinton's speech more popular than NFL kickoff game

(CNN) – President Clinton took the ball and ran with it last night, and Facebook has the numbers to prove it.

Even though the Dallas Cowboys beat the New York Giants in last night's NFL season opener, it was the former president who garnered the most attention on Facebook. According to data provided to CNN from Facebook, Bill Clinton got more mentions on the site than the terms "Cowboys," "Giants," "football," and "Romo," the Cowboy's starting quarterback.

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Normally, the vice-presidential running-mate speaks the night before the presidential candidate accepts the party's nomination, but because of concerns that Vice President Joe Biden's speech would be overshadowed by the game, convention organizers scheduled his address for Thursday night for maximum exposure.

Facebook's numbers show that the worrying was for naught, because Clinton's speech proved to be an effective attention getter on Facebook.

Clinton's 48-minute address received the highest level of political buzz across both conventions with only one night to go. Compared to the previous hours, mentions of Clinton increased by 9,800%.

Clinton's use of the word "arithmetic" to explain how he delivered four surplus budgets as President also gained buzz, jumping 41,210% on Facebook.

Barack Obama was the second most talked about political figure last night, followed by Mitt Romney, Michelle Obama and Elizabeth Warren, according to the data.

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Filed under: 2010 • Bill Clinton • Democratic National Convention • Facebook
soundoff (28 Responses)
  1. Mike

    The DNC has been so effective that even Romney's campaign can't find anything substantial to attack!

    September 6, 2012 03:55 pm at 3:55 pm |
  2. Vin

    People finally realized there are better things than football.

    September 6, 2012 04:17 pm at 4:17 pm |
  3. S.B. Stein E.B. NJ

    I would hope that the future of the country would be of more interest than a sporting event.

    September 6, 2012 04:18 pm at 4:18 pm |
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