Romney message on Obama speech:  'A new direction vs. more of the same'
September 6th, 2012
10:57 PM ET
2 years ago

Romney message on Obama speech: 'A new direction vs. more of the same'

(CNN) - Responding to President Barack Obama's convention speech, Republican presidential nominee Mitt Romney said the difference in the race is the choice of "a new direction vs. more of the same."

The message was reflected in a statement issued by the Romney campaign, as well as a separate Romney campaign messaging memo to surrogates obtained by CNN Political Reporter Peter Hamby.

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"Tonight President Obama laid out the choice in this election, making the case for more of the same policies that haven't worked for the past four years," Romney campaign manager Matt Rhoades said in a statement to reporters. "He offered more promises, but he hasn't kept the promises he made four years ago. Americans will hold President Obama accountable for his record – they know they're not better off and that it's time to change direction.

"Mitt Romney and Paul Ryan will restore America's promise and deliver a better future for our country," he continued.

The messaging memo, obtained by CNN from a GOP source:

Message Points: A New Direction vs. More Of The Same

Top-Line Message:

· Four years ago, Barack Obama stood in front of Greek columns and told a cheering stadium that he'd make life better for Americans.

· Now, the critical question is this: "Are you better off than you were four years ago?"

· Americans know the answer is "no." They are not better off than they were four years ago.

· No president has ever asked to be re-elected with this many Americans out of work.

· Tonight, President Obama failed to make the case why the next four years will be any different than the last four.

· He offered more promises, but he's failed to keep the promises he made four years ago.

o Even President Obama himself called his own record "incomplete" when asked to grade his time in office.

· Despite President Obama's promises, things did not get better. We're in the midst of the worst economic recovery since the Great Depression.

23 million Americans are struggling for work.
Chronic unemployment is the highest in recorded history.
More than half the jobs created since the recession ended are low-wage jobs.
Household income has fallen by more than $4,000.
More than 10 million homeowners are underwater on their mortgages.
Gas prices have more than doubled.
Family healthcare premiums have increased by more than $2,300.
Poverty rates are headed toward a 50-year high.
Nearly 47 million Americans are on food stamps.

· The last four years may be the best President Obama can do – but it's not the best America can do.

· The American people will hold this president accountable for his record of unmet goals and unfulfilled promises.

· Mitt Romney is the man for this moment. He will help us deliver a better future for all Americans.

Mitt Romney vs. President Obama: New Direction vs. More Of The Same

· President Obama's policies have crushed the middle class. He owns the worst economic record of any president in modern history.

· What we can expect from President Obama's second term is more of the same:

o President Obama's plan to raise taxes on small business won't add jobs, it will eliminate them

o His assault on coal and gas and oil will send energy and manufacturing jobs to China

o His trillion-dollar cuts to our military will eliminate hundreds of thousands of jobs, and also put our security at greater risk

o His $716 billion cut to Medicare to finance Obamacare will both hurt today's seniors, and depress innovation – and jobs – in medicine

o And his trillion-dollar deficits will slow our economy, restrain employment, and cause wages to stall

· Mitt Romney is running for president to help create a better future. Mitt Romney's plan for a Stronger Middle Class will create 12 million new jobs. It has five steps:

o First, by 2020, North America will be energy independent by taking full advantage of our oil and coal and gas and nuclear and renewables.

o Second, we will give our fellow citizens the skills they need for the jobs of today and the careers of tomorrow. When it comes to the school your child will attend, every parent should have a choice, and every child should have a chance.

o Third, we will make trade work for America by forging new trade agreements. And when nations cheat in trade, there will be unmistakable consequences.

o Fourth, to assure every entrepreneur and every job creator that their investments in America will not vanish as have those in Greece, we will cut the deficit and put America on track to a balanced budget.

o And fifth, Mitt Romney will champion small businesses, America's engine of job growth. That means reducing taxes on business, not raising them. It means simplifying and modernizing the regulations that hurt small business the most. And it means that we must rein in the skyrocketing cost of healthcare by repealing and replacing Obamacare.

· If we want a new direction, we need a new president.

BACKGROUND: THE OBAMA ECONOMY IN PERSPECTIVE

Obama Will Take The Stage At The Convention With The Highest Unemployment Rate For A Democrat Incumbent Since The Great Depression:

· CARTER: President Jimmy Carter Has The Next Highest Rate; In August 1980, The Unemployment Rate Was 7.7 Percent. (Bureau Of Labor Statistics, Accessed 9/6/12)

· OBAMA: The Current Unemployment Rate Is 8.3 Percent. (Bureau Of Labor Statistics, Accessed 9/6/12)

Obama Will Take The Stage At The Convention With The Weakest GDP Growth For A Democrat Incumbent Since Jimmy Carter In 1980:

· CARTER: The GDP Growth Rate In The Second Quarter Of 1980 Was -7.9 Percent. (Bureau Of Economic Analysis, Accessed 9/6/12)

· OBAMA: The GDP Growth Rate In The Second Quarter Of 2012 Was 1.7 Percent. (Bureau Of Economic Analysis, Accessed 9/6/12)

Obama Will Take The Stage At The Convention As Americans Face The Most Difficult Job Hunt Under A Democrat Incumbent Since The Great Depression:

· JOHNSON: President Lyndon Johnson Was The Next Highest; In August 1964, It Took An Unemployed Worker An Average Of 13.0 Weeks To Find A Job. (Bureau Of Labor Statistics, Accessed 9/6/12)

· OBAMA: In August 2012, It Takes An Unemployed Worker An Average Of 38.8 Weeks To Find A Job. (Bureau Of Labor Statistics, Accessed 9/6/12)

soundoff (280 Responses)
  1. Dale

    Romey -you do not get it......you are just short of a liar, more specific deceitful in mangling how you see fit. moving forward is the only way. you have proven nothing and never will.

    September 6, 2012 11:21 pm at 11:21 pm |
  2. TheMendicantBias

    That was a fast response...hmmm Romney said himself he wouldn't be watching President Obama's speech, so how do you figure he came up with a response to it? He didn't, this is the same garbage kool-aid as before.

    OBAMA/BIDEN 2012!!!!!!!!! GET THE VOTE OUT! LET THE PEOPLE SPEAK! DON'T LET THEM BUY THIS ELECTION!!!!

    September 6, 2012 11:22 pm at 11:22 pm |
  3. WILLARD YOU ARE A DORK

    I thought Willard was not going to watch Obama's speech? Another flip for Willard?

    September 6, 2012 11:22 pm at 11:22 pm |
  4. Woman In California

    The president probably JUST WON RE-ELECTION TONIGHT. What a great and uplifting speech he gave and I DON'T CARE what Ahab a/k/a Willard Romney says about it. The president and vice president were strong and very powerful and Willard will NEVER be able to capture the momentum, respect and LOVE the president captured from the American people tonight as well as people all around the world.

    The First Family is beautiful and they leave such a refreshing memory of one the Romney's could only wish to achieve .

    I am so appreciative of the tribute and love they gave to our men and women serving in the military as any candidate or current present should have and overall, the DNC convention was everything I wanted it to be and I'm sure if most of us could vote tonight it would be to re-elect President Barak Obama for another four years.

    Go Obama/Biden 2012

    September 6, 2012 11:22 pm at 11:22 pm |
  5. Shamoononon

    You must be new to this. Both sides do this relentlessly. Remember how the housing bust was blamed on the Bush administration? The truth is, most of what happens in office is happenstance, luck, or was put into place terms before any single president gets into office. But, voters like the blame game, voters want a hero. Most arguments for or against either side that actually captures the voters attention are wrong, blown out of proportion, happenstance, or otherwise have nothing to do with what the president actual did or did not do. I can't believe people like you get so uptight either way. You're looking for symbolism in a response?

    September 6, 2012 11:23 pm at 11:23 pm |
  6. Huh?

    This article was posted at 10:57 pm but the President was still speaking at that time. Did they draw this up early and why would Romney's camp not respond until actually hearing what was said?

    September 6, 2012 11:23 pm at 11:23 pm |
  7. Jon

    Ready made statement? It said on Yahoo! that he wasn't even going to watch the speech, flip flop.

    September 6, 2012 11:23 pm at 11:23 pm |
  8. lynnmarie2u

    LOL-Romney(some say his nickname by the Secret Service is Mannequin) was all ready and set to send off his message. Is that what he was doing this weekend up at his 3.7 million dollar home in Vermont? Has to be,as we all know,he cannot think on the spot without an aide immediately making a mea culpa apology and explaining what he really meant to say

    September 6, 2012 11:24 pm at 11:24 pm |
  9. RUKiddingMe

    This is an interesting response. It regurgitates some the same debunked lies that have been spewed before, is filled with the same data points that can not be directly linked to President Obama, and contain absolutely NO DETAILS as to WHAT EXACTLY WOULD ROMNEY DO DIFFERENT? LET DETROIT GO BANKRUPT? NOT GO AFTER BIN LADIN? LET CHILDREN WITH CANCER DIE BECAUSE THEIR PARENTS CAN'T GET THEM HEALTHCARE? Yeah, the choice here is clear. Romney, try again in 2016.

    September 6, 2012 11:25 pm at 11:25 pm |
  10. beevee

    After the president's speech that is very insiring i am certain it will be lanslide victory for president Obama on November 6. Good bye Mr. Romney, you are done for good and you will never be president.

    September 6, 2012 11:25 pm at 11:25 pm |
  11. sonof90s

    This is the most stupid reply I have ever read
    Quote:
    "o President Obama's plan to raise taxes on small business won't add jobs, it will eliminate them"

    Really? I've seen Obama cutting taxes on small business. Mr. Romney, what speech did you listen to tonight?
    This shows they don't even care. They continue to attack an Obama that doesn't exist. They keep trying to forge this imaginary President and attack this evil ghost who's trying to destroy America and enslave us in the arms of a totalitarian government.

    This proves they are on drugs that distort their perception of reality.

    September 6, 2012 11:25 pm at 11:25 pm |
  12. Chris from California

    Mitt Romney is running for president to help create a better future. Mitt Romney's plan for a Stronger Middle Class will create 12 million new jobs. How is he going to create a better future when he has destroyed so many with plant closures and outsourcing state jobs. In what sector will these 12M jobs be created in? I'm not knocking people that work at Staples or Sports Authority, but those wages can't sustain a family yet along a single person maybe in numbers but not the ability to care for ones self. But the sad part is... with the kind of money that is made in that line of work you can't afford health care, food, clothes or bus fare if you are fortunate enough to live in a place with mass transportation. I can't trust someone to lead this country or dictate what my tax liability is if he refuses to show his and he wants me to trust him? NOT gonna happen, Mittens doesn't have a mind of his own cause in the words of Grover Nordquist the only thing required of the republican president is the ability to sign any bill that is put in front of him. That would make him a puppet right?

    September 6, 2012 11:25 pm at 11:25 pm |
  13. Tom

    Yeah. Nothing of substance. Apparently you have a job, Chris. For the millions out of work or underemployed who can't support their family anymore, there's a lot of substance to the charge that President Obama hasn't kept his promise to lead us out of the recession. He hasn't kept his promise to work across the aisle, to compromise to do the work he was elected to do. Instead, he said, "elections have consequences", which meant he thought he didn't need to compromise. He thought the whole country was for his left, left wing policies that haven't worked. But people like you will forgive ANYTHING, because he's a Democrat. Wow. Talk about a lack of substance. That would be you, Chris.

    September 6, 2012 11:25 pm at 11:25 pm |
  14. RudyG

    A lot of promises by the president, and no clear way to get there, except that it will be slow and painful. Sorry! I'm tired of the slowest recovery in history. Time for someone else!
    I have some doubts about Romney; but I have NONE about Obama – he's lost in space!!!
    I voted for him 4 years ago. He seems to be a caring man. But, he has a definite socialist view of the world, and it doesn't jive with how you make this economy click!!!!!!!!

    September 6, 2012 11:26 pm at 11:26 pm |
  15. mattyB

    HOW Mitt? How will you do this?!? Taking every Obama bulletpoint and saying the opposite isnt a plan

    September 6, 2012 11:26 pm at 11:26 pm |
  16. Gene

    Who is Romney kidding? This response was written last month. Gee, America is not that gullible! Mr. Obama is the right choice for this country, period. Romney? Go home and get some rest in one of your mansions.

    September 6, 2012 11:26 pm at 11:26 pm |
  17. enigma

    OBAMA 2012!!! & Hillary 2016!!!

    Wouldn't that second part be freakin' awesome!

    September 6, 2012 11:26 pm at 11:26 pm |
  18. MP in VA

    After watching the two candidates and their parties, the choice for me is crystal clear as to which one represents America and American values and which one represents themselves.

    September 6, 2012 11:26 pm at 11:26 pm |
  19. Patrick in Wisconsin

    Romney couldn't have said it better himself. He'll bring more of the same and Obama will bring change.

    September 6, 2012 11:27 pm at 11:27 pm |
  20. Really?

    I heard nothing of substance that clinches my independent vote. Most of you overlook that a democratic congress got us into this mess and choose to blame the Bush administration. The proverbial shoe is on the other foot now and this supposed unity, one America, doesn't exist when half of the country is told they have to get in the back seat. President Obama has divided this nation into the haves and have nots. Feel good now but there are many undecided and many more decided that hope and change has to come from a new president..

    September 6, 2012 11:28 pm at 11:28 pm |
  21. Jackie

    I agree I haven't heard anything that Mitt Romney said that relates to me. The President has laid it out, we have the power to do what is right by the United States. I am a part of that middle class, my parents were a part of that class, and like President Clinton said last night there is not one President that could fix what happened under the Bush Administration in 4 years.

    September 6, 2012 11:28 pm at 11:28 pm |
  22. CC Badge

    I remember hearing this before Romney. This is more of the same for certain.

    September 6, 2012 11:28 pm at 11:28 pm |
  23. Clarke

    According to another article, Mitt said he was not going to watch the speech. Did he Iie, sure had a very quick response for not evening listening to the speech. Sure can't trust anyone, can we.

    September 6, 2012 11:28 pm at 11:28 pm |
  24. Rachelwinz

    The best political speech I've ever seen. I love you Obama! Four more years!

    September 6, 2012 11:28 pm at 11:28 pm |
  25. DW

    "A new direction vs more of the same"

    Umm...I don't think Romney's campaign thought that one over. 'More of the same' would actually refer to the direction most, if not all republicans have embraced over many years and have not yielded any proven positive results (ie tax breaks for the wealthy, "Trickle Down Economics"[which by the way is a theory,not proven], two unfunded wars based on lies, further deregulation of financial industry) which has resulted in the largest recession that we have seen in many years. 'A new direction' would actually attribute more to Obama's campaign as many ideas are progressive and is actually trying to work to address and fix problems that have ailed the country with new ideas. Without any help from the Republican led congress, which by the way is one of the lowest rated congress ever that has blocked many significant bills (jobs, health, unemployment), progress will never be met. Vote in Obama, vote out obstructionist republicans in congress, and let's get things moving.

    September 6, 2012 11:28 pm at 11:28 pm |
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