Romney message on Obama speech:  'A new direction vs. more of the same'
September 6th, 2012
10:57 PM ET
2 years ago

Romney message on Obama speech: 'A new direction vs. more of the same'

(CNN) - Responding to President Barack Obama's convention speech, Republican presidential nominee Mitt Romney said the difference in the race is the choice of "a new direction vs. more of the same."

The message was reflected in a statement issued by the Romney campaign, as well as a separate Romney campaign messaging memo to surrogates obtained by CNN Political Reporter Peter Hamby.

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"Tonight President Obama laid out the choice in this election, making the case for more of the same policies that haven't worked for the past four years," Romney campaign manager Matt Rhoades said in a statement to reporters. "He offered more promises, but he hasn't kept the promises he made four years ago. Americans will hold President Obama accountable for his record – they know they're not better off and that it's time to change direction.

"Mitt Romney and Paul Ryan will restore America's promise and deliver a better future for our country," he continued.

The messaging memo, obtained by CNN from a GOP source:

Message Points: A New Direction vs. More Of The Same

Top-Line Message:

· Four years ago, Barack Obama stood in front of Greek columns and told a cheering stadium that he'd make life better for Americans.

· Now, the critical question is this: "Are you better off than you were four years ago?"

· Americans know the answer is "no." They are not better off than they were four years ago.

· No president has ever asked to be re-elected with this many Americans out of work.

· Tonight, President Obama failed to make the case why the next four years will be any different than the last four.

· He offered more promises, but he's failed to keep the promises he made four years ago.

o Even President Obama himself called his own record "incomplete" when asked to grade his time in office.

· Despite President Obama's promises, things did not get better. We're in the midst of the worst economic recovery since the Great Depression.

23 million Americans are struggling for work.
Chronic unemployment is the highest in recorded history.
More than half the jobs created since the recession ended are low-wage jobs.
Household income has fallen by more than $4,000.
More than 10 million homeowners are underwater on their mortgages.
Gas prices have more than doubled.
Family healthcare premiums have increased by more than $2,300.
Poverty rates are headed toward a 50-year high.
Nearly 47 million Americans are on food stamps.

· The last four years may be the best President Obama can do – but it's not the best America can do.

· The American people will hold this president accountable for his record of unmet goals and unfulfilled promises.

· Mitt Romney is the man for this moment. He will help us deliver a better future for all Americans.

Mitt Romney vs. President Obama: New Direction vs. More Of The Same

· President Obama's policies have crushed the middle class. He owns the worst economic record of any president in modern history.

· What we can expect from President Obama's second term is more of the same:

o President Obama's plan to raise taxes on small business won't add jobs, it will eliminate them

o His assault on coal and gas and oil will send energy and manufacturing jobs to China

o His trillion-dollar cuts to our military will eliminate hundreds of thousands of jobs, and also put our security at greater risk

o His $716 billion cut to Medicare to finance Obamacare will both hurt today's seniors, and depress innovation – and jobs – in medicine

o And his trillion-dollar deficits will slow our economy, restrain employment, and cause wages to stall

· Mitt Romney is running for president to help create a better future. Mitt Romney's plan for a Stronger Middle Class will create 12 million new jobs. It has five steps:

o First, by 2020, North America will be energy independent by taking full advantage of our oil and coal and gas and nuclear and renewables.

o Second, we will give our fellow citizens the skills they need for the jobs of today and the careers of tomorrow. When it comes to the school your child will attend, every parent should have a choice, and every child should have a chance.

o Third, we will make trade work for America by forging new trade agreements. And when nations cheat in trade, there will be unmistakable consequences.

o Fourth, to assure every entrepreneur and every job creator that their investments in America will not vanish as have those in Greece, we will cut the deficit and put America on track to a balanced budget.

o And fifth, Mitt Romney will champion small businesses, America's engine of job growth. That means reducing taxes on business, not raising them. It means simplifying and modernizing the regulations that hurt small business the most. And it means that we must rein in the skyrocketing cost of healthcare by repealing and replacing Obamacare.

· If we want a new direction, we need a new president.

BACKGROUND: THE OBAMA ECONOMY IN PERSPECTIVE

Obama Will Take The Stage At The Convention With The Highest Unemployment Rate For A Democrat Incumbent Since The Great Depression:

· CARTER: President Jimmy Carter Has The Next Highest Rate; In August 1980, The Unemployment Rate Was 7.7 Percent. (Bureau Of Labor Statistics, Accessed 9/6/12)

· OBAMA: The Current Unemployment Rate Is 8.3 Percent. (Bureau Of Labor Statistics, Accessed 9/6/12)

Obama Will Take The Stage At The Convention With The Weakest GDP Growth For A Democrat Incumbent Since Jimmy Carter In 1980:

· CARTER: The GDP Growth Rate In The Second Quarter Of 1980 Was -7.9 Percent. (Bureau Of Economic Analysis, Accessed 9/6/12)

· OBAMA: The GDP Growth Rate In The Second Quarter Of 2012 Was 1.7 Percent. (Bureau Of Economic Analysis, Accessed 9/6/12)

Obama Will Take The Stage At The Convention As Americans Face The Most Difficult Job Hunt Under A Democrat Incumbent Since The Great Depression:

· JOHNSON: President Lyndon Johnson Was The Next Highest; In August 1964, It Took An Unemployed Worker An Average Of 13.0 Weeks To Find A Job. (Bureau Of Labor Statistics, Accessed 9/6/12)

· OBAMA: In August 2012, It Takes An Unemployed Worker An Average Of 38.8 Weeks To Find A Job. (Bureau Of Labor Statistics, Accessed 9/6/12)

soundoff (280 Responses)
  1. John

    Romney wants to take the country backwards. He is an elitist who only cares about the 1%.

    September 6, 2012 11:29 pm at 11:29 pm |
  2. southernwonder

    but we _are_ better off compared to 4 years back, actually compared to 3 years back when bush economy was still steaming. the banks today are not failing, they are holding steady, and gaining in prestige, auto plants are not closing, mortgages are not fallling apart, people are not being laid off.

    September 6, 2012 11:29 pm at 11:29 pm |
  3. Dan

    So Romney's camp responds by reiterating lies that have already been debunked? Who is running his campaign? Romney said he likes to fire people and he should start there.

    September 6, 2012 11:29 pm at 11:29 pm |
  4. Woman In California

    Willard and Ryan are NOT the change America needs or wants and tonight saw it. The president showed R / R WHY HE WAS ELECTED in the first place and why we need to re-elect him once more to keep us safe and continue moving us forward.

    The speech was knocked all the way out the ball park and neither of these two liars can catch it. I will proudly support our president and vice president ALL the way to re-election.

    September 6, 2012 11:30 pm at 11:30 pm |
  5. Anyone but Obama

    I just believe if Obama takes office four more years this country is seriously going to collapse. Obama has failed, it's that simple. I believe he doesn't know enough of economics to turn this nation around, If Obama is reelected the US will head to an abyss, we are trillions in debt and we are stupid enough to reelect him, the rest of the world will think we are morons. Don't get me wrong... I don't think Romney is perfect either, but the way things are going I am going to have to vote republican Obama is just plain (insert word here lol) ... he tried to boost the economy but didn't know how! The matter of the fact is the manufacturing sector needs to be revitalized for the economy to be revived, this is the bottom line truth. Also another thing, why is Obama appealing so much to interest groups, you want to know why to distract from the fact that he has failed. Nothing like a tangent campaign to deceive the people. your vote is your choice, but there is so much deception in the media because its heavily biased towards Obama, is Romney the perfect candidate no, but anyone's better than this guy.

    September 6, 2012 11:31 pm at 11:31 pm |
  6. Chris

    The GOP narrative got a huge setback this week. President Obama was very clear that Romney champions the very rich, and Obama champions everyone together. Obama defined what going back means - refreshed the selective, short-term memories of so many voters. Many will say "oh yeah, I forgot we were at the abyss", and the GOP wanted to push us off the cliff. No more spin. With the budget cuts that the next President has to make, each voter needs to think about who they want to have the veto pen in their hand. It's that simple- the choice is very very clear.

    Obama/Biden 2012

    September 6, 2012 11:32 pm at 11:32 pm |
  7. Emerson

    Mitt Romney vs. President Obama: New Direction vs. More Of The Same

    The GOP propaganda machine go it right, except the order is backwards. Romney/Ryan is More Of The Same GOP mismanagment vs. a new direction under the President, especially if the American people make it a clean sweep by throwing the GOP out of Congress for doing nothing but impeding the recovery of American economy. Show the GOP the door.

    September 6, 2012 11:33 pm at 11:33 pm |
  8. xie, xiuyan

    You seem enjoy listening "inspirational speech" rather than seeing things happening. Wait until not a single job out there for college grads and the health insurance premium is so high that even the parents could not afford it, what good is for the under 26 yo children. I am already seeing my premium go up so much that even my little raise would not be enough to cover the increased premium. My take home will be decreased. Where are the 30+% who saying they are better off. If you are smart, you can do the math and tell that you are poorer. Go Romney-Ryan!!!

    September 6, 2012 11:33 pm at 11:33 pm |
  9. sonof90s

    another quote "And fifth, Mitt Romney will champion small businesses, America's engine of job growth. That means reducing taxes on business, not raising them. It means simplifying and modernizing the regulations that hurt small business the most. And it means that we must rein in the skyrocketing cost of healthcare by repealing and replacing Obamacare."

    Who raised taxes on small businesses Mr Romney?
    And....as we heard yesterday from Bill Clinton, individuals and businesses have already gotten more 1 billion $ back from insurance company thanks to Obama Care.

    What is he talking about? does it have full brain capacity?

    September 6, 2012 11:34 pm at 11:34 pm |
  10. glenn friedman

    The choice. Two visions. the Dems-the code of honor 'leave no man behind (no one behind)'. the GOP-'every man for himself'...not even the old 'women and children first'.

    September 6, 2012 11:34 pm at 11:34 pm |
  11. Anonymous

    Tom in Phoenix

    Romney You will never get it–ever

    September 6, 2012 11:34 pm at 11:34 pm |
  12. Clarke

    I want to see debates, but they can't know questions ahead of time. See how mitt does with out staff writing answers.

    September 6, 2012 11:34 pm at 11:34 pm |
  13. Woman In California

    Of course the response was quick because they are nervous and afraid of this "community organizer", and they knew it was OVER by the first five minutes of the president's speech. The entire Romney campaign is totally incapable of connecting with the American people and they just can't figure out what to do about it. I personally smell FEAR and PANIC in the Romney campaign and it 's only going to get worse once the debates begin.

    September 6, 2012 11:35 pm at 11:35 pm |
  14. Fellow American

    Mr. Romney,
    You want to serve America ?
    Show us your Tax return.
    We dont trust you !!!
    you Want Power !!
    War !!
    Oil !!
    Give tax cut to your rich Friends.
    You got money and threw it for an Election campaign.
    a guy fall in love with Wealth cant love his own family. Country is too far for him to love.
    Thank you

    September 6, 2012 11:35 pm at 11:35 pm |
  15. Zenaby

    Blah, blah, blah. Romney still talking but not hearing anything. Romney is a pathetic example of a person trying his darndest to be President. He compromised his values and sold his soul to Koch so he could be "President" so he can sell our country to the billionaires.

    September 6, 2012 11:35 pm at 11:35 pm |
  16. Canada Calling

    "Hope and change" has become 'hope and faith'. How much longer before it becomes 'wing and a prayer.' What president standing for re-election has ever said to the American people: Hey, accept less? Answer: None. What is this? What's next surrender? Where are the triumphs, the grand objectives, the big exceptionalism. America under Obama is starting to sound more like England everyday: Keep calm and carry on. Stoicism is not us.

    Please, someone, a new American century now!

    September 6, 2012 11:35 pm at 11:35 pm |
  17. mimi

    Well we know he can't ADD. Just saying,he may have watched but we know he didn't listen.

    September 6, 2012 11:35 pm at 11:35 pm |
  18. Romney>Obama

    I'm a rational person who is fond of results. I can cut right through all the campaign promises and spin. I do know this. I am worse off than I was four years ago. I don't want more of the same. I don't want to move forward and have $7/gal gas in 2016, even higher health insurance premiums as I take home lower pay. No thanks, Mr. President. Time to give someone else a shot. ANYONE BUT YOU. If Romney's the man, so be it. America gave Obama a chance, and he failed us. Time to give someone else a chance and put new policies in place, because CURRENT ONES ARE CLEARLY NOT WORKING.

    September 6, 2012 11:37 pm at 11:37 pm |
  19. Theresa

    They said there are 23 million people out of work and they will create 12 million jobs. So some people are still out of work? Or are the 4% the always unemployed that are not looking for work? Clinton math.

    September 6, 2012 11:37 pm at 11:37 pm |
  20. xie, xiuyan

    In China, we have a saying "Romney is crazy"!

    September 6, 2012 11:38 pm at 11:38 pm |
  21. Rolando Sanchez

    OBAMA 2012!
    NO LIERS IN OBAMA HOUSE!
    We the People!

    September 6, 2012 11:38 pm at 11:38 pm |
  22. Tr1Xen

    If Obama is reelected our country may be in grave danger. The man is as un-American as they come.

    September 6, 2012 11:39 pm at 11:39 pm |
  23. Romney>Obama

    OH wait...I think the reason I'm worse off than before is because America has progressed without me...I guess I should get my GED.

    September 6, 2012 11:39 pm at 11:39 pm |
  24. sonof90s

    Mr Romney should explain whyhe thinks Obamacare raised Health insurance costs when we learned that for the last 2 years the cost increase has been under 4% for the first time in 50 years.

    September 6, 2012 11:39 pm at 11:39 pm |
  25. 1rooster

    Mitt Romney reminds me of a bipolar person the way he constantly changes his mind.

    September 6, 2012 11:39 pm at 11:39 pm |
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