Romney message on Obama speech:  'A new direction vs. more of the same'
September 6th, 2012
10:57 PM ET
2 years ago

Romney message on Obama speech: 'A new direction vs. more of the same'

(CNN) - Responding to President Barack Obama's convention speech, Republican presidential nominee Mitt Romney said the difference in the race is the choice of "a new direction vs. more of the same."

The message was reflected in a statement issued by the Romney campaign, as well as a separate Romney campaign messaging memo to surrogates obtained by CNN Political Reporter Peter Hamby.

– Follow the Ticker on Twitter: @PoliticalTicker

– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

"Tonight President Obama laid out the choice in this election, making the case for more of the same policies that haven't worked for the past four years," Romney campaign manager Matt Rhoades said in a statement to reporters. "He offered more promises, but he hasn't kept the promises he made four years ago. Americans will hold President Obama accountable for his record – they know they're not better off and that it's time to change direction.

"Mitt Romney and Paul Ryan will restore America's promise and deliver a better future for our country," he continued.

The messaging memo, obtained by CNN from a GOP source:

Message Points: A New Direction vs. More Of The Same

Top-Line Message:

· Four years ago, Barack Obama stood in front of Greek columns and told a cheering stadium that he'd make life better for Americans.

· Now, the critical question is this: "Are you better off than you were four years ago?"

· Americans know the answer is "no." They are not better off than they were four years ago.

· No president has ever asked to be re-elected with this many Americans out of work.

· Tonight, President Obama failed to make the case why the next four years will be any different than the last four.

· He offered more promises, but he's failed to keep the promises he made four years ago.

o Even President Obama himself called his own record "incomplete" when asked to grade his time in office.

· Despite President Obama's promises, things did not get better. We're in the midst of the worst economic recovery since the Great Depression.

23 million Americans are struggling for work.
Chronic unemployment is the highest in recorded history.
More than half the jobs created since the recession ended are low-wage jobs.
Household income has fallen by more than $4,000.
More than 10 million homeowners are underwater on their mortgages.
Gas prices have more than doubled.
Family healthcare premiums have increased by more than $2,300.
Poverty rates are headed toward a 50-year high.
Nearly 47 million Americans are on food stamps.

· The last four years may be the best President Obama can do – but it's not the best America can do.

· The American people will hold this president accountable for his record of unmet goals and unfulfilled promises.

· Mitt Romney is the man for this moment. He will help us deliver a better future for all Americans.

Mitt Romney vs. President Obama: New Direction vs. More Of The Same

· President Obama's policies have crushed the middle class. He owns the worst economic record of any president in modern history.

· What we can expect from President Obama's second term is more of the same:

o President Obama's plan to raise taxes on small business won't add jobs, it will eliminate them

o His assault on coal and gas and oil will send energy and manufacturing jobs to China

o His trillion-dollar cuts to our military will eliminate hundreds of thousands of jobs, and also put our security at greater risk

o His $716 billion cut to Medicare to finance Obamacare will both hurt today's seniors, and depress innovation – and jobs – in medicine

o And his trillion-dollar deficits will slow our economy, restrain employment, and cause wages to stall

· Mitt Romney is running for president to help create a better future. Mitt Romney's plan for a Stronger Middle Class will create 12 million new jobs. It has five steps:

o First, by 2020, North America will be energy independent by taking full advantage of our oil and coal and gas and nuclear and renewables.

o Second, we will give our fellow citizens the skills they need for the jobs of today and the careers of tomorrow. When it comes to the school your child will attend, every parent should have a choice, and every child should have a chance.

o Third, we will make trade work for America by forging new trade agreements. And when nations cheat in trade, there will be unmistakable consequences.

o Fourth, to assure every entrepreneur and every job creator that their investments in America will not vanish as have those in Greece, we will cut the deficit and put America on track to a balanced budget.

o And fifth, Mitt Romney will champion small businesses, America's engine of job growth. That means reducing taxes on business, not raising them. It means simplifying and modernizing the regulations that hurt small business the most. And it means that we must rein in the skyrocketing cost of healthcare by repealing and replacing Obamacare.

· If we want a new direction, we need a new president.

BACKGROUND: THE OBAMA ECONOMY IN PERSPECTIVE

Obama Will Take The Stage At The Convention With The Highest Unemployment Rate For A Democrat Incumbent Since The Great Depression:

· CARTER: President Jimmy Carter Has The Next Highest Rate; In August 1980, The Unemployment Rate Was 7.7 Percent. (Bureau Of Labor Statistics, Accessed 9/6/12)

· OBAMA: The Current Unemployment Rate Is 8.3 Percent. (Bureau Of Labor Statistics, Accessed 9/6/12)

Obama Will Take The Stage At The Convention With The Weakest GDP Growth For A Democrat Incumbent Since Jimmy Carter In 1980:

· CARTER: The GDP Growth Rate In The Second Quarter Of 1980 Was -7.9 Percent. (Bureau Of Economic Analysis, Accessed 9/6/12)

· OBAMA: The GDP Growth Rate In The Second Quarter Of 2012 Was 1.7 Percent. (Bureau Of Economic Analysis, Accessed 9/6/12)

Obama Will Take The Stage At The Convention As Americans Face The Most Difficult Job Hunt Under A Democrat Incumbent Since The Great Depression:

· JOHNSON: President Lyndon Johnson Was The Next Highest; In August 1964, It Took An Unemployed Worker An Average Of 13.0 Weeks To Find A Job. (Bureau Of Labor Statistics, Accessed 9/6/12)

· OBAMA: In August 2012, It Takes An Unemployed Worker An Average Of 38.8 Weeks To Find A Job. (Bureau Of Labor Statistics, Accessed 9/6/12)

soundoff (280 Responses)
  1. mossy

    i thought mitt wasnt going to watch.

    September 6, 2012 11:59 pm at 11:59 pm |
  2. Romney Is A Cheap Bully

    Obama and Clinton reminded us how much the republicans really suck.

    Obama 2012!!

    September 7, 2012 12:00 am at 12:00 am |
  3. Gail

    Obama-Inclusive
    Romney-exclusive

    September 7, 2012 12:01 am at 12:01 am |
  4. Sinator

    Mitt made a very good case against Obama. Too bad the case Mitt made against himself has been even better.

    September 7, 2012 12:01 am at 12:01 am |
  5. PeteB

    After listening to Clinton's and Obama's speeches the choice is crystal clear for me, four more years please!

    September 7, 2012 12:02 am at 12:02 am |
  6. spock500

    Yes, but we're waiting for Mr. Romney to respond to Mr. Romney's speech.

    September 7, 2012 12:03 am at 12:03 am |
  7. jack johnson

    The only way this will work is to get the republicans and teaparty out of congress!

    September 7, 2012 12:03 am at 12:03 am |
  8. short memories

    Why in the world would I vote for the same policies that got us into this mess? I often wonder what shape our country would be in if Obama had not been elected. It's a frightening thought. Obama/Biden 2012

    September 7, 2012 12:04 am at 12:04 am |
  9. Jimh77

    LOL 4 more years is my vote!!!

    September 7, 2012 12:05 am at 12:05 am |
  10. zandhcats

    Romney said this afternoon that he would not watch the President's speech, did he flip flop again?

    September 7, 2012 12:07 am at 12:07 am |
  11. rgvg

    Except for dave

    September 7, 2012 12:07 am at 12:07 am |
  12. Jimh77

    Our lives are better than they were 4 years ago.

    September 7, 2012 12:07 am at 12:07 am |
  13. Jerry

    What a difference a week makes with the media. Last week they were penetrating, hard hitting and searching for truth. This week they're just impotent. Wondering if the DNC took away their Viagra? The media needs to grow a spine.

    September 7, 2012 12:08 am at 12:08 am |
  14. A Clear Mind

    I’m sorry Mr. Romney, you seem to have confused "more of the same" failed Republican failed politics versus "a new direction" that President Obama and the Democratic Party are moving Forward! What did 8 years of Bush tax cuts do for the American worker and the United States economy? Is this the direction you want to head into again?

    September 7, 2012 12:08 am at 12:08 am |
  15. short memories

    Republicans only hope for any future elections is to get rid of the Tea Partiers. They are sinking their party.

    September 7, 2012 12:09 am at 12:09 am |
  16. k

    There is nothing worse than someone who wants to be Commander-In-Chief to intentionally ignore the men and women serving in harm's way. This is a nation at war and Romney showed that he doesn't care about the troops. No way Romney should be president.

    September 7, 2012 12:10 am at 12:10 am |
  17. Travers

    Be sure to get out and vote. It's a clear choice, lies and deceit or movement in the right direction. Romney = Bush Advisers = Bush Policy = Failure. Obama/Biden 2012

    September 7, 2012 12:11 am at 12:11 am |
  18. Soylent

    Headline should be: "Romney responds to Obama speech that he told reporters he wasn't going to watch."

    September 7, 2012 12:12 am at 12:12 am |
  19. yogi

    The comparison between the two candidates has one overwhelmingly clear choice: FOUR MORE YEARS! OBAMA 2012!

    September 7, 2012 12:16 am at 12:16 am |
  20. CommonSensePlease

    Lets get the congress out too so that the president can get more done for the people

    September 7, 2012 12:16 am at 12:16 am |
  21. JBHedgehog

    If this board is any sort of a polling device, Romney/Ryan are going to get hammered in the election.

    September 7, 2012 12:16 am at 12:16 am |
  22. Lesley

    Romney sit back down, you got schooled this week by Bill and smacked down tonight by Kerry. I know it hurts but try totake this time to begin working on your concession speech. It's time to face reality.

    September 7, 2012 12:16 am at 12:16 am |
  23. Gloria in NW

    To those of you saying, "I voted for Obama in 08 but won't make that mistake again," I am just so sorry you didn't get everything you wanted in 3.5 years. People say Bush did it, because Clinton left a surplus, but the extreme right has been whittling away behind the scenes since the time of Reagan. They have bought up media to propagandize people to vote against their own interests, or just distract them with bread and circuses, and they have done everything possible to gut education so that too many people no longer know how to read between the lines and figure out who is really picking their pocket. And while we are at it, the people I really blame for the sweep of the House in 2010 are the spoiled so-called progressives who stayed away from the voting booth because they were have a tantrum. Romney, Ryan and company won't be happy until we are living in Charles Dickens' England.

    September 7, 2012 12:17 am at 12:17 am |
  24. Harry A. Mitchell

    Obama/Biden 2012!

    September 7, 2012 12:18 am at 12:18 am |
  25. citizen9

    America will not sell the Oval Office to the highest bidder.

    September 7, 2012 12:19 am at 12:19 am |
1 2 3 4 5 6 7 8 9 10 11 12