Obama outshines MTV's music awards on Facebook
September 7th, 2012
06:11 PM ET
2 years ago

Obama outshines MTV's music awards on Facebook

Washington (CNN) - Politics beat out pop culture Thursday night on Facebook. President Barack Obama was mentioned more times overall than MTV's Video Music Awards show, which aired the same evening as the final night of the Democratic National Convention.

It wasn't just Obama who was discussed more than the VMA's, former President Bill Clinton, first lady Michelle Obama, and Republican Presidential candidate Mitt Romney were all discussed more than stars of Thursday night's music awards like One Direction and Lil Wayne. Vice President Joe Biden didn't get as many mentions as those pop stars, but he did surpass Taylor Swift and rapper Frank Ocean in overall mentions.

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Besides overall mentions, Obama also gained the largest jump in buzz on Facebook among all political figures and news events in the last two weeks. According to Facebook's "Talk Meter" analysis, which assigns a number to a person or event's magnitude on a 1-10 scale, Barack Obama registered the highest with a 7.28, gaining more momentum than not just the VMA awards, but also NFL season opener and Hurricane Isaac.

Here are the full "Talk Meter" rankings, which aren't scientific and don't measure sentiment, but provide a glimpse which topics are gaining the most steam among Facebook's 160 million U.S. users.

1. Barack Obama – 7.28
2. Democratic National Convention overall – 7.09
3. Bill Clinton – 7.08
4. Republican National Convention overall – 6.82
5. MTV Video Music Awards – 6.67
6. NFL season opener – 6.41
7. Clint Eastwood – 5.46
8. Hurricane Isaac – 5.24
9. Michelle Obama – 5.06
10. Mitt Romney – 5.04
11. Joe Biden – 4.87
12. Condoleezza Rice – 4.29
13. Paul Ryan – 4.27
14. Ann Romney – 4.12
15. Julian Castro – 3.69
16. Marco Rubio – 3.57
17. Chris Christie – 3.53
18. Elizabeth Warren – 3.45

While President Obama edged out former President Bill Clinton in overall buzz, Bill Clinton ranked higher among users age 45 and older, who were all of voting age when he was elected president. Obama's jump in chatter was highest in Washington, DC, North Carolina, Mississippi, Louisiana & Georgia.

When looking at overall mentions, Obama on Thursday was talked about 40% more than Bill Clinton was on Wednesday, and 192% more than Romney last Thursday when he gave his convention speech. Obama's Facebook mentions have remained high throughout the Democratic convention, but his acceptance speech resulted in a nearly 800% increase in mentions of his name.

While Vice President Joe Biden ranked significantly lower than the President on the Talk Meter scale, he did gain a bigger jump than Republican vice presidential candidate Paul Ryan. This may be related to the fact that Rep. Ryan's name had already been discussed in the news more than Biden's in recent weeks. The amount of chatter about Biden popped the most among users ages 55-64.

For more raw data on who is discussing the candidates on Facebook, check out the Facebook CNN Election Insights tool at www.cnn.com/fbinsights.

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Filed under: Facebook
soundoff (15 Responses)
  1. Carl

    Karl Rove is just wasting his money at this point.

    September 7, 2012 07:33 pm at 7:33 pm |
  2. Gurgyl

    GOP is a CULT. Ok,

    September 7, 2012 08:08 pm at 8:08 pm |
  3. Aregash Hussein

    Good Luc To Obama!!!.

    September 7, 2012 08:16 pm at 8:16 pm |
  4. Name shubham

    Bdkdyvm

    September 7, 2012 08:20 pm at 8:20 pm |
  5. Padraig

    This is news worthy, so what? Good Lord you are a third class news media group.

    September 7, 2012 08:44 pm at 8:44 pm |
  6. Joan P

    The national debt was at $10.6 trillion when President Obama took office, so is it not common sense that the debt would be increasing just on the interest alone! Bush left a mess and the Republicans act as if he and themselves should carry no blame for the mess that Obama was left to deal with.

    September 7, 2012 08:46 pm at 8:46 pm |
  7. tammyk tammy

    Even Michelle ranked higher than Romney. Way to go FLOTUS. Shows that class is about more than money and she is one very classy lady.

    September 7, 2012 10:16 pm at 10:16 pm |
  8. tammyk tammy

    Clint Eastwood representing for the repugs gets their highest individual score? LOL The party of conservative family values represented by an old white guy with 7 kids from 5 different women of which 4 were out of wedlock. What a hoax :>)

    September 7, 2012 10:29 pm at 10:29 pm |
  9. tammyk tammy

    Clint Eastwood representing for the repuglicans gets their highest individual Facebook score? LMAO. The socially conservative party represented by an old white guy with 7 kids from 5 different women with 4 born out of wedlock. This guy makes Gingrich look like a faithful husband.

    September 7, 2012 10:38 pm at 10:38 pm |
  10. Name sharif

    Hi sharif Mohaini hi how are you today what's going on

    September 7, 2012 10:39 pm at 10:39 pm |
  11. tammyk tammy

    Most of the Facebook postings regarding Clint were probably made by Morgan Freeman and Matt Damon as they tried to distance themselves from this guy.

    September 7, 2012 10:46 pm at 10:46 pm |
  12. tammyk tammy

    Obama highest jump in chatter was highest in NC, MS, LA, and GA. Maybe these states are turning from red to purple then blue? It would be great if Obama swept the South.

    September 7, 2012 11:10 pm at 11:10 pm |
  13. OCCavoter

    Obama make me feel proud to be an American. Obama2012

    September 7, 2012 11:33 pm at 11:33 pm |
  14. debra pruett

    I want obama in for next four years as our presented to do what right us anmerica and i think should save our insurance.s for us anmerica and bring back the paying jobs for us anmerica to make living so for disabuilty people get their share paying jobs to support them slefs and frist of all . idont want to see mitt rommey in the offices. all i want for obama back in to stay as leader from here and out ok ty for your time. i hope my wish will come true on this please do this for me sign debra pruett ty.

    September 8, 2012 03:23 am at 3:23 am |
  15. GI Joe

    I don't trust Romney and Ryan two feet. They lie too much about even little unimportant things. I can only imagine what else they WILL lie about.

    I do know they will cut things for Veterans, kids, the elderly. The VERY ONES THAT NEED IT MOST WILL BE CUT OUT. I do know that. They will increase defense, and they will lower taxes AGAIN for the very wealthy individuals. NOT bUSINESS, INdiViduALS.

    September 8, 2012 08:49 am at 8:49 am |