Washington (CNN) - Politics beat out pop culture Thursday night on Facebook. President Barack Obama was mentioned more times overall than MTV's Video Music Awards show, which aired the same evening as the final night of the Democratic National Convention.
It wasn't just Obama who was discussed more than the VMA's, former President Bill Clinton, first lady Michelle Obama, and Republican Presidential candidate Mitt Romney were all discussed more than stars of Thursday night's music awards like One Direction and Lil Wayne. Vice President Joe Biden didn't get as many mentions as those pop stars, but he did surpass Taylor Swift and rapper Frank Ocean in overall mentions.
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Besides overall mentions, Obama also gained the largest jump in buzz on Facebook among all political figures and news events in the last two weeks. According to Facebook's "Talk Meter" analysis, which assigns a number to a person or event's magnitude on a 1-10 scale, Barack Obama registered the highest with a 7.28, gaining more momentum than not just the VMA awards, but also NFL season opener and Hurricane Isaac.
Here are the full "Talk Meter" rankings, which aren't scientific and don't measure sentiment, but provide a glimpse which topics are gaining the most steam among Facebook's 160 million U.S. users.
1. Barack Obama – 7.28
2. Democratic National Convention overall – 7.09
3. Bill Clinton – 7.08
4. Republican National Convention overall – 6.82
5. MTV Video Music Awards – 6.67
6. NFL season opener – 6.41
7. Clint Eastwood – 5.46
8. Hurricane Isaac – 5.24
9. Michelle Obama – 5.06
10. Mitt Romney – 5.04
11. Joe Biden – 4.87
12. Condoleezza Rice – 4.29
13. Paul Ryan – 4.27
14. Ann Romney – 4.12
15. Julian Castro – 3.69
16. Marco Rubio – 3.57
17. Chris Christie – 3.53
18. Elizabeth Warren – 3.45
While President Obama edged out former President Bill Clinton in overall buzz, Bill Clinton ranked higher among users age 45 and older, who were all of voting age when he was elected president. Obama's jump in chatter was highest in Washington, DC, North Carolina, Mississippi, Louisiana & Georgia.
When looking at overall mentions, Obama on Thursday was talked about 40% more than Bill Clinton was on Wednesday, and 192% more than Romney last Thursday when he gave his convention speech. Obama's Facebook mentions have remained high throughout the Democratic convention, but his acceptance speech resulted in a nearly 800% increase in mentions of his name.
While Vice President Joe Biden ranked significantly lower than the President on the Talk Meter scale, he did gain a bigger jump than Republican vice presidential candidate Paul Ryan. This may be related to the fact that Rep. Ryan's name had already been discussed in the news more than Biden's in recent weeks. The amount of chatter about Biden popped the most among users ages 55-64.
For more raw data on who is discussing the candidates on Facebook, check out the Facebook CNN Election Insights tool at www.cnn.com/fbinsights.
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