(CNN) - A new television ad released Tuesday morning by presidential candidate Mitt Romney’s campaign flips the table on Democrats, insisting that it is President Obama’s policies that are “making it harder on women.”
In the ad titled “Dear Daughter” a female narrator welcomes her newborn to America, starting off by telling the infant her share of Obama’s debt: $50,000.
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The 30-second ad appeals to mothers, showing the baby throughout as it lists statistics about women, poverty, and unemployment under the Obama administration.
“The poverty rate for women – the highest in 17 years,” says the narrator. “More women are unemployed under President Obama. More than 5.5 million women can’t find work.”
The Romney campaign points out that the unemployment rate among women has also increased from 7% to 7.8%, according to the Bureau of Labor Statistics.
In an aggressive effort to maintain voters’ attention and keep their focus on the economy, Team Romney released another ad Monday discussing the metaphorical prairie fire of debt burning across the United States.
“Every day that we fail to act, that fire gets closer to the homes and the children we love, and rather than putting out that spending fire President Obama has been feeding it,” Romney says over ominous music.
This web video does not have statistics and paints a grim picture of the economy.
Romney, who has been described as robotic and opaque, takes the opportunity in both ads to appeal to the public’s emotions with the mention of children and the future generations of America.