(CNN) - President Barack Obama's campaign on Wednesday announced a new social media outreach project which asks young supporters to share what matters to them this election season.
Supporters are encouraged to post photos of themselves to social media - such as Facebook, Twitter, and Instagram - with their hand placed over their heart. The campaign is encouraging supporters to write an issue which matters on their hand.
Among the targets this cycle are young voters who were not yet eligible to vote in the 2008 election.
Campaign organizers point to the expanding influence of social media in young people's lives, and say this project, known as "For All" will complement their continuing on-the-ground efforts.
Also being released Wednesday is a radio ad which encourages young voters to register and vote.
"I see your passion, I see your service, I see your generation eager to make a difference," Obama is heard saying in the ad.
The Obama campaign says the minute-long radio spot will air in the battleground states of Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio, and Virginia.
– CNN's Gregory Wallace contributed to this report
From CNN Politics
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How many of the college kids that voted for Obama 4 years ago that can't find a job will vote for him or tell their friends to vote for him. Obama doesn't understand that everyone doesn't want to be on be on welfare or use food stamps. I know it's Obama's way of buying votes but who wants to be trapped by being dependent on a government check.
Any sane votes for this guy. Period.
"For All" Willard. Not just 53%. When you are POTUS, you are the President of ALL the people. Dwell on that for the next 7 weeks.
to bad millions of these young people cant find a job and still live at home .....
This age group was a great target for dems, especially since most didn't have summer jpbs to distract them..