(CNN) - At first glance, Mitt Romney's decision to release his tax return on a Friday afternoon seemed to be a way to bury a story that has dogged the Republican presidential candidate for much of this year.
But was this a case of the "Friday news dump" that's become commonplace in the nation's capital?
Maybe, but maybe not.
- Follow the Ticker on Twitter: @PoliticalTicker
- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.
While it's true, a story released on a Friday afternoon or early evening tends to get less attention thanks to the approaching weekend, in this case the attention may be welcomed.
It's already been a rough week for the Romney campaign, thanks to those "47%" secretly recorded videos of Romney at a fundraiser when he cast supporters of President Barack Obama as dependent on government. The release of those clips on Monday has dominated coverage of the race for White House the entire week.
The Romney campaign's release of the long awaited 2011 tax returns may be an attempt to change the conversation.
Romney pays extra taxes to keep his word, and break it too
The campaign calendar may also be forcing Romney's hand. Releasing the tax returns next week would take away from what the Romney campaign hopes is a ramping up on the campaign trail, centered around a three-day swing through the battleground state of Ohio. And the next week the debates begin. Releasing tax returns just prior to or during the three presidential and one vice presidential debate would only accentuate the tax return story.
The Romney campaign says there was no strategy involved in the release. Romney spokesman Kevin Madden said the returns were released "because they were ready."
Medical Info: Romney, Ryan in fighting shape