(CNN) – A super PAC that came under fire this year over a controversial ad campaign proposal will begin running its first television ads this presidential cycle on Thursday.
The Ending Spending Action Fund spent $1.5 million on the ad buy, which features former supporters of President Barack Obama who now plan to vote for Mitt Romney.
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In May, the group made headlines for reportedly considering an ad campaign that would link Obama to fiery comments made by his former pastor, the Rev. Jeremiah A. Wright, Jr.
Then candidate-Obama faced criticism in 2008 when video of Wright's race-related remarks dominated the political news cycle. Obama was forced to distance himself from his former reverend.
The super PAC, backed by billionaire Joe Ricketts, rejected the Wright ad proposal, saying Ricketts neither authored nor funded the proposal and that it was one of "several submitted" to the PAC by third-party vendors.
"It reflects an approach to politics that Mr. Ricketts rejects and it was never a plan to be accepted but only a suggestion for a direction to take," Brian Baker said in a statement.
However, news of the pitch quickly spread and some Republicans disparaged the plan, including Mitt Romney.
"I repudiate that effort. I think it's the wrong course for a PAC or a campaign," Romney told reporters in Jacksonville, Florida at the time.
Now out with its first television ads, the Ending Spending Action Fund takes an approach that focuses on those who have abandoned their support for the president. In the first ad, a 30-second spot, former Rep. Artur Davis of Alabama talks about why he left Obama's column.
"This year I'm casting my vote for someone who can fix the problems facing us. That's Mitt Romney," says Davis, who's been a top surrogate for Romney's campaign.
A separate 60-second ad puts the spotlight on three women who offer their main points of concern with the president.
"I didn't feel he was doing enough to unite the country," says a woman identified as Connie F.
Another woman, Jodi C., adds: "He has failed to address my two most important things, which are debt and divisiveness."
The group says the ads will run nationwide for two weeks on cable, including CNN, and mark the first part of a series of commercials this fall.
What a lame ad, reeks of desperation. Obama has tried his best to unite the country and promote bi-partisanship,.. the GOP has blocked his every attempt, they have tried to smear him, false accusations lobbied at him, and through it all he's remained classy and Presidential. A phony ad ,in its message and assertion.
The ads need to convince Obama voters to vote for Romney. I don't see them doing that. They're not hard hitting.
One of Romeny's problems is that he's trying to show people he's more competent than Obama, and then he keeps screwing up.
Obama is a disgrace to his country always was. Couldnt take the heat in Chicago, couldnt make it as a lawyer was disbarred after 4 years. His only concern is his pocketbook he has already been bought by the unions.Hope he dont screw up like Hoffa! Them unions aint exactly clean!
Sniffit 1 question,where in the article did it say thd people in the ad arent what they claim them to be? I for 1 am a former OBAMA voter ! Never again the only change is goin in OBAMAS pocket and we are left to hope things get better and fend for ourselves!
He's pretty sad. He just wants to be famous. Last time I heard that Romney has 0% support of African-Americans. That might be a stretch, it could be worse.
@truth hurts – really?
record unemployment and debt??? both of which were left to this president by the GWB administration.
young people – will support Obama because growth of debt has slowed considerably over the Bush years and thanks to ACA, these young people are covered with health insurance until they are 26 if necessary.
old people – will support Obama because thanks to the ACA that cuts payments to PROVIDERS not benefits to seniors, added 7 years to the life of medicare.
taxpayers – will support Obama because they know his idea of fairness means millionaires like mittens will pay more than 14% federal tax under the Obama plan.
Obama's policies have created more jobs in this first term, private sector jobs, than in 8 years of the GWB administration.
We all know that a vote for Mittens is a vote for another GWB administration and there is no way this country can handle that.