(CNN) - The Obama campaign is releasing a new television ad on Thursday, just days before the first presidential debate, featuring President Barack Obama as he lays out his political agenda for the public.
The Obama campaign said it will run the two-minute spot titled “Table” in the battleground states of New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada, and Colorado, and comes out on the heels of new ads put out by Republican presidential nominee Mitt Romney outlining the game plan for his presidency if he wins.
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Unlike past Obama ads, the latest commercial doesn't attempt to spin Romney’s words or highlight real Americans working to stay afloat in a struggling economy. Instead it’s a simple head on shot of the president making his case to voters.
Here Obama tries to appeal to the public on a personal level. Instead of posing at his desk in the oval office, he sits in a setting resembling a family room.
“If I could sit down with you in your living room or around the kitchen table, here’s what I’d say,” he says as he introduces his plan for the next four years.
In the ad, the president recognizes that he took the office in less than ideal times but does not create the illusion that the economy has fully rebounded.
“Today I believe that as a nation we are moving forward again,” Obama says. “But we have much more to do to get folks back to work and make the middle class secure again.”
The incumbent mentions Romney’s plan to cut taxes for the wealthy and minimize regulations on Wall Street, referring to them as “the same trickle-down policies that led to the crisis in the first place.”
When describing his own plan, Obama offers broad outlines for his plan without delving into specific details.
“First, we create a million new manufacturing jobs and help businesses double their exports,” he offers. “Give tax breaks to companies that invest in America, not that ship jobs overseas.”
The president doesn’t specify which industries will create these jobs. He also declines to mention how his administration will double exports when the eurozone’s unstable economy suggests an inconsistent demand for American imports.
The president goes on to list his energy initiative.
“Second, we cut our oil imports in half and produce more American-made energy, oil, clean-coal, natural gas, and new resources like wind, solar and bio-fuels—all while doubling the fuel efficiencies of cars and trucks.”
Domestic oil production has surged under the Obama administration. In late August President Obama finalized new fuel economy rules that will almost double today's standard for cars and light trucks by 2024. Both he and Romney have promised voters energy independence by 2020 however.
Obama continues by appealing to teachers and students.
He discusses adding 100,000 additional math and science teachers to the work force while training 2 million Americans with necessary vocational skills at community colleges.
He also discusses affordable education for students.
“We insure that we maintain the best workforce in the world by … cutting the growth of tuition in half and expanding student aid so more Americans can afford it,” he says.
This statement comes at a critical time. The Pew Research Center released a report on Wednesday stating a record number of American households are burdened with student loan debt. In 2010 roughly 19% of households had student loans, up from 15% of households in 2007. This is an important topic for Obama as college students and the youth vote made up a significant portion of his voting base last election. He won two-thirds of voters between the ages of 18 and 29 in 2008.
Obama saves the subject of balancing the deficit for the grand finale.
“A balanced plan to reduce our deficit by four trillion dollars over the next decade on top of the trillion in spending we've already cut, I'd ask the wealthy to pay a little more,” he says. “As we end the war in Afghanistan let's apply half the savings to pay down our debt and use the rest for some nation building right here at home.”
Obama wraps up the ad equating his plan to “economic patriotism,” suggesting that it is “rooted in the belief that growing our economy begins with a strong thriving middle class.” Instead of taking a negative line, he asks voters to compare his plan to Romney’s and “decide for yourself.”
Andrea Saul, a spokeswoman for Romney, said Obama had broken his 2008 campaign promise on cutting the national debt.
“Four years ago, Barack Obama called it ‘unpatriotic’ to run up debts our children will have to pay," Saul wrote in a statement responding to the Obama ad. "Yet in the time it takes his latest ad to run, our national debt grows by at least another $5 million. With $16 trillion in debt, 23 million Americans struggling for work, and spending out of control, President Obama’s record is clear: we can’t afford another four years that look like the last four years.”
CNN’s Senior Producer Kevin Bohn contributed to this report.
I am confident of Obama. Yes, on Obama12.
Obama is being dishonest when he criticizes Romney for "giving the wealthy a tax cut"..... the TRUTH is Romney's plan cuts EVERYONES taxes by 20%, including cutting taxes for Obamas constituency. Obamas convenient omission is class waefare and typical for thisnPresident who can not run on his own record. In fact, Romeny seems to be trying represent the entire country while Obama is only interesed in his supporters. this president is dishonest. he had his chance and has done nithing for 4 years
This can be easily done ONLY IF WE REMOVE GOP PIG FROM CONGRESS.
Why hasn't Obama done any of these things to date? He's had four years. He lied last time, and he's lying now. Only a fool would believe that he has any plan at all. The hint is that he continues to blame previous administrations. If he gets a second term and fails, then he'll continue to blame others. It is hard to believe he actually cares about the country and its people.
Will Turtle Neck McConnell obstruct everything the president proposes that will help Americans, in order to make Obama just a two term president?
Spin– more HOPE and little plan - Don't get fooled America
Great video. The President knows he gets credit for striking a positive, specific tone on the path forward, and what he wants to do in his second term. His ad is more specific than CNN is giving him credit for.
Every time Romney talks about the debt it is a reminder that his plan is the same plan that blew up the economy under Bush and the Republicans. Romney seems to like to double down on everything – Libya, the 47%, and the Bush economic fiasco. Instead of apologizing he just keeps giving more of the same. How is letting Romney and his friends the Koch Bros. pay zero taxes going to help the economy when they already pay a lower rate then everyone else. it didn't work in the past – why should it work now.
Personally, I find it deeply offensive the whole idea of giving tax cuts to the wealthy when we have our young men and woman at war. it was outragous when Bush/Republicans did it, and its even more outragouse now that romney wants to give even more tax cuts to himself and the rest of the super rich.
"Apply half the savings to pay down debt, and use the rest for nation building here at home."
There is no "savings" when 100% of the money is borrowed! Remember? How many times have you heard the libs crying about the "wars that aren't paid for."? Looks like Obama has decided to play the dealer in a game of 3 card Monty with the voters!