September 27th, 2012
11:05 AM ET
2 years ago

Samuel L. Jackson: 'Wake the F*** up' for Obama

(CNN) - Actor Samuel L. Jackson entered the political fray this week, starring in a new web video that parodies his own audio recording of the mock children's book, "Go the F*** to Sleep."

This time, however, Jackson is reaching out to voters–not frustrated parents–urging Americans to "Wake the F*** Up" and vote for President Barack Obama. (Obviously, not work safe without headphones, but there's also a bleeped version.)

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In the nearly four-minute video told like a children's book, Jackson narrates a metrical tale of disenchanted Obama fans who have since dialed down their support.

"In the silvery moonlight that bathes every town,

The people lye dreaming so safe and so sound.

They're warm in their beds, snuggled up in their sheets,

But four years before, they were out in the streets."

The story features a girl named "Little Susie," whose family once actively campaigned for Obama but now sits on the sidelines this election year.

"We canvassed and phone banked with passion and pluck.

It matters this time, but their eyes are shut."

Funding for the project came from the Jewish Council for Education and Research, a super PAC supporting President Barack Obama. The group has made other humor-based videos, including a video last week on Voter ID laws that featured a brash performance by comedian Sarah Silverman.

The new video also takes a comical spin. As Little Susie's parents brush her off during her childlike pleas for activism, Samuel L. Jackson appears in the family's dining room–with an in-your-face, though still rhythmic, approach.

"Sorry, my friend, but there's not time to snore.

An out of touch millionaire just declared war

On schools, the environment, unions, fair pay.

We're all on our way if Romney has his way.

He's against safety nets. If you fall, tough luck.

So I strongly suggest, that you wake the f*** up."

The video continues with a storybook pace interrupted by Jackson's rather blunt, yet lyrical, pep talks. Jackson, for example, took issue with the excuse made by Little Susie's teenage brother, who argued he's not involved because he thinks "all politicians are the same."

"They're all the same? Big brother, please!

Obama sent SEALS to Bin Laden's Place. Romney sent jobs overseas.

How about that student loan overhaul? It's going to save you thousands of bucks.

Mitt will cut that sh*t in a second. My dude, Wake the f*** up."

Last year, Jackson made headlines when he narrated the audiobook version of "Go the F*** to Sleep," a satirical children's book that strikes a chord with frustrated parents who try to tuck their kids in at night.

When Audible Inc. released the 6-minute recording as a free download, it received 160,000 downloads in 48 hours. Audible also saw a sharp spike–up to 160% increase–in downloads of their apps for smart phones during the same time window.

The original book, written by Adam Mansbach and illustrated by Ricardo Cortés, originally was slated for a fall 2011 release. The PDF version of the book, however, was leaked and went viral. It became so popular that Akashic moved the release dates for the print book and e-book up to June of that year.

– CNNMoney's Julianne Pepitone contributed to this report.


Filed under: 2012 • President Obama
soundoff (223 Responses)
  1. DustyOnes

    Silverman and Jackson....two more reasons to vote for Romney.

    September 27, 2012 04:01 pm at 4:01 pm |
  2. I'm No Dummy

    Wow, it's hard to believe that so many educated individuals could be so easily brain-washed. Talk about the dumbing down of America! Most of you Republicans never cease to amaze me. I'm definitely not please by all Obama has said or done, but the mere thought of Mitt Romney being President? REALLY? It's apparent, that most of you LOVED what GW Bush did for our great country...and would probably vote his ass back in again if you could. Right now the Republican Party is in a “DO WHATEVER IS NECESSARY to win.” State-of-emergency. My bad, that has always been the go forward strategy.

    September 27, 2012 04:01 pm at 4:01 pm |
  3. Guest-A

    The Hollywood actor's agenda to curse and threaten the public to vote for the current sitting president for another 4 year term in office – insulting. Voting is the civic duty of every U.S. citizen. The candidates – the Socialist or the Capitalist....hmmmm. Not much choice. I work hard and have less money, more taxes, and squeezed out of our home. The price for a cheap loaf of bread is well beyond what it should be. Do we need the insider, the outsider, or _______ to fix the U.S. economy, jobs, housing, etc.? George Washington, Thomas Jefferson, et al. are rolling over in their graves. Is this what our founding fathers intended for the office of President of the United States of America?

    September 27, 2012 04:03 pm at 4:03 pm |
  4. Bobbie

    Another example of an ignorant actor living in a fantasy world with no concept of reality!

    September 27, 2012 04:03 pm at 4:03 pm |
  5. Sniffit

    "@ Sniffet "Grown man cries about naughty words"....No, Just another advancement in the dumbing down of America."

    Coming from the people who deny evolution and climate change and are currently engaged in a massive attempt to undermine the credibility of every polling outfit in America, just because the polls are all showing Obama pulling ahead handily, I find your attempt to blame Dems/liberals for "dumbing down of America" to be patently absurd.

    Heck, Faux Noise even had that yammering halfwit Doocy claiming today that all the polling is "rigged" because it "oversamples Dems" and yet, Faux Noise's own polling data has results similar to the rest of the polling outfits: Obama is pulling ahead and it starting to show substantial leads in important swing states. The GOP/Teatrolls' talent for confirmation bias fueled denial and pathological rationalizations is truly epic.

    September 27, 2012 04:05 pm at 4:05 pm |
  6. Kirk in michigan

    Rich man , hey you fools think the koch brothers are spending hundreds of milllions getting mittens elected so they can treat their workers better, or to take advantage of a man with no convictions other than wealtth. rich and unamerican, vote for a draft dodging taxx evading liar

    September 27, 2012 04:08 pm at 4:08 pm |
  7. California Gary

    notafan......if he does, GWB, Cheney, Rumsfeld, Boehner, McConnel, Romney and Ryan will be waiting for us there.

    September 27, 2012 04:09 pm at 4:09 pm |
  8. shirley jones

    Best campaign add I've ever seen! The F bomb works.....made you listen didn't it?

    September 27, 2012 04:11 pm at 4:11 pm |
  9. Critical Thinking

    The panic is setting in, they know the poll numbers are fabricated using 2008 basis of obama voters who won't be showing up this time. The independents are turning towards Romney and the republicans will probably have the strongest turnout in history.

    So it's time : BO MUST GO !

    September 27, 2012 04:11 pm at 4:11 pm |
  10. Sniffit

    ""There has been no huge increase in spending under the current president, despite what you hear."'

    And yet, just like they did with the unemployment numbers, Faux Noise has been reporting falsified comparisons of the spending growth numbers between Bush and Obama...using a favorable way of measuring it for Bush and then using a completelyl different and unfavorable way of measuring it for Obama. Apples to oranges. Promising children to misinformed idiot adults. It's Faux's hope for America's future.

    September 27, 2012 04:13 pm at 4:13 pm |
  11. TJ

    This is what our country has become.....sad.....

    September 27, 2012 04:14 pm at 4:14 pm |
  12. SeeThruIt2

    "How about that student loan overhaul? It's going to save you thousands of bucks." Until the U.S. debt comes due in your future young man. Then you'll be in the streets like the Greeks. But, at least for the next 4 years you can pretend that everything is good.

    We have known as a nation for the past 20 years that the Social Security fund is headed for a disaster. But, some politicians keep nay-saying and ignoring the warnings. We'll see how this plays out in the same way the Greeks are now understanding their plight.

    September 27, 2012 04:14 pm at 4:14 pm |
  13. JR in TX

    Uptight conservative evangelicals just don’t get it. This video is hilarious. You must be a freethinker to enjoy it.

    September 27, 2012 04:17 pm at 4:17 pm |
  14. TSB8C

    Another black guy supporting Obama? What a surprise. Obama could do nothing more than walk out on stage and take a steaming dump and still get 90% of the black vote.

    September 27, 2012 04:17 pm at 4:17 pm |
  15. norman

    A black actor endorsing a black president......what a surprise!!!

    September 27, 2012 04:18 pm at 4:18 pm |
  16. DumbasRocks [R]s

    Samuel L. and Sniffet beating [R] balls into a fine paste.

    Here's a wake-up call for any deluded Guest-A that has the ears to hear. What our forefathers intended for sure was to enshrine free speech at the very head of individual rights, knowing that slack-jawed, rightwing trolls would be dumb enough to use those rights to advertise their malignancy to the rest of us.

    September 27, 2012 04:19 pm at 4:19 pm |
  17. just sayin

    just another angry black man trying to scare people into voting for obama. we are awake jackson and that is why obama is in trouble. we aren't racists. we just can't take anymore obama economic water torutre.

    September 27, 2012 04:20 pm at 4:20 pm |
  18. jfk1971

    Pathetic. If this is what the supporters of the Dems have sunk to, see Madonna recently as well, pathetic.

    God help this country, and the world, if people who act and think like this are in charge.

    September 27, 2012 04:21 pm at 4:21 pm |
  19. Mike in Iowa

    Americans need to wake the F*** up to more huge deficits, unemployment, and weakening of American with another Obama term. Obama hasn't ever run a business or successfully run a government...he has NO credentials. Wow, now we have the first black president box checked let's get someone in there that knows how to be a president. Obama is introverted, slacks off, doesn't respect he office he holds, and is arrogant enough to believe he is doing a good job. The middle class needs a break, we need jobs and income growth and Obama has shown he can't do it!

    September 27, 2012 04:24 pm at 4:24 pm |
  20. bob

    this coming from a guy who admitted that he voted for obama because he was black lol

    September 27, 2012 04:25 pm at 4:25 pm |
  21. Someday

    "The people lye dreaming so safe and so sound. "

    Well, yes, Jackson can be caustic, as proved by this and other videos, but, dear CNN editors, I don't think it's the right word given the context, even though your spellchecker let it slip through.

    September 27, 2012 04:26 pm at 4:26 pm |
  22. ObamaOut

    Despite 23 million being unemployed, 8.1 %+ unemployment for the last 43 months which is a record and 14% + among blacks. Wow, Wow, Wow.

    Another racist hack that would vote for Obama blindly. He can do nothin' wrong!

    September 27, 2012 04:27 pm at 4:27 pm |
  23. Gayle

    I will NEVER see another movie of his....SJ you suck!!!! ANd so Does OBAMA!!!!! WE need to feel pain to be fixed again!! We will never be FIX with OBAMAS LIES!!!!! GO AWAY OBAMA!! And you too SAMMY!

    September 27, 2012 04:28 pm at 4:28 pm |
  24. WiseUp

    All class having to use the F word to get his point across. Birds of a feather flock together.

    September 27, 2012 04:28 pm at 4:28 pm |
  25. DumbasRocks [R]s

    You illustrated my last post beautifully, just sayin.

    Its like you Teatards have a political form of Tourett's syndrome, where any level of absurdly stupid words can belch from your mouth at any time.

    September 27, 2012 04:29 pm at 4:29 pm |
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