First on CNN: Romney campaign assures donors heading into final weeks
October 1st, 2012
06:13 PM ET
2 years ago

First on CNN: Romney campaign assures donors heading into final weeks

Washington (CNN) – Mitt Romney’s chief fund-raisers emailed campaign donors Monday assuring them that their contributions are being spent wisely - and aggressively – in the closing chapter of the presidential campaign.

In the memo to donors provided to CNN by a Republican source on Monday, National Finance Chairmen Spencer Zwick and Mason Fink wrote that the campaign is unleashing a “robust” spending effort for the final month of the race.

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“We will spend as much in paid advertising, direct mail, and field operations in the next five weeks as we have spent since becoming the presumptive nominee,” Zwick and Fink wrote. “Financially, Romney Victory is operating on budget, on both the revenue schedule as well as the expense plan, to execute a fully funded effort.”

The fund-raisers touted the combined efforts of the so-called Romney Victory program - a joint fund-raising operation between the Romney campaign and the Republican National Committee - on television airwaves and on the ground in key states.

The memo comes as Romney faces questions from donors and GOP elites about the shaky state of his campaign and recent slippage in an array of swing state polls heading into Wednesday's debate in Denver.

The campaign is “optimizing every dollar,” Zwick and Fink wrote in the memo.

“The Victory program has identified more than 2.2 million swing voters and will deliver advocacy messages tailored to specific issues and demographics through Election Day,” the memo explains.

Zwick and Fink noted that Romney and the Republican National Committee have $168.5 million in the bank compared to $125 million for President Barack Obama and the Democratic National Committee - but those are the same cash-on-hand figures both campaigns reported as they began September.

A Romney aide declined to say how much money the Victory effort had in the bank as of Monday, the first day of October.

Read the full text of the email below.

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MEMORANDUMTo: Interested Parties
From: Spencer Zwick, National Finance Chairman and Mason Fink, National Finance Director
Date: October 1, 2012

Top-Line Takeaway

We will spend as much in paid advertising, direct mail, and field operations in the next five weeks as we have spent since becoming the presumptive nominee. Financially, Romney Victory is operating on budget, on both the revenue schedule as well as the expense plan, to execute a fully funded effort. We are very pleased with the overwhelming financial support we have received.

Finance Position

Global cash on hand across presidential campaign entities – both national parties and the affiliated state parties – provides us with a cash-on-hand advantage of $43.5M. To date, the Democratic entities have $125M on hand, compared with $168.5M for the Republicans – even though the Democrats have outraised us by $112M.

Obama for America has raised $441M vs. $284M for Romney for President – and the President had no primary opponent while we spent nearly $90M in our effort to win the primaries. We have known since securing the nomination in April that we would be outspent in this election. However, our cash advantage underscores our ability to spend to win in the final weeks.

October Spending Plan

In the final five weeks, we will focus our spending on paid advertising and GOTV efforts. Both Romney for President and the RNC are actively running ads in targeted markets. For example, we are airing a new “hybrid” ad – in conjunction with the RNC – that lays out the differences between President Obama and the Democrats and Governor Romney and the Republicans on the issue of taxes.

With the help of 73,000 volunteers, the RNC and Romney-Ryan Victory program is delivering our message to voters on a one-to-one basis. Our team has already made more than 26 million voter contacts. Volunteers have already knocked on nearly 2 million more doors than in all of 2008 and made six times more phone calls than at this point four years ago. The Victory program has identified more than 2.2 million swing voters and will deliver advocacy messages tailored to specific issues and demographics through Election Day.

Our October spending will continue to follow our robust expenditure plan. Romney for President and the Republican Party Committees are cooperating closely to run an integrated campaign in battleground states to defeat President Obama and the Democrats in November. Together, our efforts will fund the voter registration, GOTV efforts, early/absentee voting programs, phone banks, mail programs and paid advertising needed to win. In the past, presidential efforts have had five to ten budgets with little discussion among the budget committees, which led to duplicating efforts and inefficiencies. The effort supporting Governor Romney has one global budget and one budget committee. We are paying once for every need and optimizing every dollar.

Bottom Line

Going into October, we are financially positioned to spend as much on paid advertising, direct mail, and field operations in the remaining days as we have spent since becoming the presumptive nominee.

 


Filed under: 2012 • Fundraising • Mitt Romney
soundoff (25 Responses)
  1. Marie MD

    Still no solutions or plans.
    He can't run against the President because he is literally, except for the lyan altar boy, running against himself in 99.9% of the issues.

    October 1, 2012 06:24 pm at 6:24 pm |
  2. Bill

    Assures them of what? That they get a refund on November 7? The worst general election candidate in a generation – maybe longer.

    October 1, 2012 06:31 pm at 6:31 pm |
  3. Gurgyl

    These idiots spent in China–let them spend in USA, forty seven percent–listen to me. Vote direct Democratic ticket and Obama12.

    October 1, 2012 06:53 pm at 6:53 pm |
  4. CBR

    Oh my. Mr. Romney has to reassure his financial backers. Has he sent letters to those who have given to the independent pacs supporting GOP candidates? Pretty sure he knows all of the contributors quite well because they are all members of his 1% group.

    Those of us who used to believe we were int he middle class now know that we had to make about $250,000 to be part of the middle class. What we did not know did not hurt us. We thought we were middle class, we thought we could raise our families and provide all of the necessities and some of the higher-priced amenities, and we were willing to help others in many different ways like food pantries, the Lions Club, the Elks, our Houses of Worship, our PTA's, Boy Scouts and Girl Scouts, Bluebirds and Campfire girls and more. We might have relied on the government but we never thought we just had our hands out and were demanding anything. My parents taught us if someone had his/her hand it, you just gave to help them. WE did not demonize them as Mr. Romney and other Republicans have. Mr. Romney is not that much younger than we are and I would be very surprised if his Father ever spoke about those who needed help in the same terms as Mr. Romney. Just another reason to support the other guy.

    October 1, 2012 07:00 pm at 7:00 pm |
  5. jaimie

    Romneyhood Give to the Rich take from the poor

    October 1, 2012 07:01 pm at 7:01 pm |
  6. jaimie

    Romney and Ryan ..... Laurel and Hardy of the 21st century

    October 1, 2012 07:01 pm at 7:01 pm |
  7. Romney, Because I'm Wealthy

    Its super to see the Romney campaign waste $ millions of donations from wealthy people hoping to "buy" lower tax rates.

    October 1, 2012 07:15 pm at 7:15 pm |
  8. FactCheck

    Hey CNN, you forgot the other half of the story... you know the one about the "Big Ticket" Romney donors running away from the campaign and focusing on candidates for the House and Senate.

    October 1, 2012 07:22 pm at 7:22 pm |
  9. SafeJourney

    Dont worry big doners to Romney. He will give you back all your money when he loses NOV 6, 2012

    October 1, 2012 07:23 pm at 7:23 pm |
  10. Ms Edyeluv

    Donors of the Repugs why do continue to believe the lies of the liars and give your hard earned monies(those of you in the 47%) to these Tax Evaders. Truth be told-your monies are going in Robmey and Lyin Ryan's pockets (Swiss Acct & Cayman).

    October 1, 2012 07:24 pm at 7:24 pm |
  11. ronb

    Hahahahaha!!!!! Save your money for 2016 folks. This one's over...

    October 1, 2012 07:34 pm at 7:34 pm |
  12. The Elephant in the Room

    I`m glad the Koch brothers and Sheldon Adelson have SO MUCH money. You`d have to be a FOOL to donate to Romney.

    And as that old saying goes, a fool and his money are soon parted! Money go bye bye.

    October 1, 2012 07:54 pm at 7:54 pm |
  13. B. Owens

    I'll send another donation!

    October 1, 2012 07:58 pm at 7:58 pm |
  14. Sorensen

    Assure donors of what? That they have wasted every penny and made themselves look like fools!

    October 1, 2012 07:58 pm at 7:58 pm |
  15. B. Owens

    To Romney/Ryan that is!

    October 1, 2012 07:59 pm at 7:59 pm |
  16. WB

    Yeah .. I'm sure his donors need all kinds of reasurrance

    October 1, 2012 08:02 pm at 8:02 pm |
  17. Maxx

    Good money after bad.

    October 1, 2012 08:07 pm at 8:07 pm |
  18. Yonni

    Already Romney debt collector wanted grantee on their investment when it seemed winning is not possible. Poor Mitten he just wanted to be the President; didn't know what it takes to become. He thought having a lot of money would do it. Not in America, he should have learned from his own experience or Meg Whitman’s. He should buy a poor country and become the president there.

    October 1, 2012 08:35 pm at 8:35 pm |
  19. steve harnack

    What a horrible way to waste so much money.

    October 1, 2012 08:36 pm at 8:36 pm |
  20. miki thinks

    Well, we have heard Romney assure his $50K a plate donors when he thought he was "just among friends". The 47%of us moochers were let know in no uncertain terms that we didn't matter. I think a lot of the undecided voters had their eyes opened as well. No amount of debate prep will make him seem to be truthful in front of the cameras.

    October 1, 2012 09:16 pm at 9:16 pm |
  21. Pete

    Romney they're not donors,they're investors and you know it.They're not the other classes,just the wealthy elitist that spend big for their futures,in their business and personal lives,nothing else.They could care less about those 47% or the rest ,the 52% because they feel they make the rules,their money makes rules for them and their arrogence about the others lives just show it..Ask Ann Romney about "those people" ,those meaning everyone that's not in her level of wealth,she doesn't care a bit for any of them,just their votes,after that who cares,especially not her!!

    October 1, 2012 09:40 pm at 9:40 pm |
  22. Slightly Left of Center

    ...their contributions are being spent...aggressively...
    ...the campaign is unleashing a “robust” spending effort...
    The campaign is optimizing every dollar...
    ...our cash advantage underscores our ability to spend to win...
    ...we are financially positioned to spend as much ... in the remaining days as we have spent since becoming the presumptive nominee.

    In other words, donors, we are spending your dollars just as fast as we can!!!
    Signed, the "Conservatives" ?!?!

    October 1, 2012 10:05 pm at 10:05 pm |
  23. Woman In California

    I hope when the president wins this election, it will be a lesson that money CANNOT and WILL NOT buy elections in the United States. We the people want to and will decide who we want in our elected offices and not foreign corporations and outside interests.

    If Willard's donors are this skeptical when they poured millions into this election, that should be a wake up call to his supporters that he is NOT nor will he ever be presidential material. He simply comes with too much baggage for most people and it will only get worse before the final votes are in.

    October 1, 2012 10:35 pm at 10:35 pm |
  24. Craig RB

    Romney's donors are complete idiots. What were they thinking when they chose him to pour all that money into. Now, Huntsman would have been a good investment but of course they would not have been able to control him like they'd be able to do with Romney. Well, they deserve to lose out.

    October 2, 2012 01:00 am at 1:00 am |
  25. Thomas

    I'm sorry , Romney is already in debt .

    Imagine what he would do with Americas money.

    October 2, 2012 01:35 am at 1:35 am |