(CNN) – President Barack Obama's re-election campaign announced a new ad linking Mitt Romney's former private equity firm to a Chinese appliance company that Team Obama says relied on American outsourcing for its success.
The 30-second commercial, announced Monday, will air on television in seven battleground states - New Hampshire, Virginia, Florida, Ohio, Iowa, Colorado, Nevada.
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The Obama campaign did not release further information on the size of the buy or when the commercial will air.
The ad, "Since When," criticizes the Republican candidate for a decision made while Romney was CEO of Bain Capital to invest in a Chinese appliance company called Global Tech.
The ad points to a September Boston Globe report describing Global Tech as a "low-wage, low tax" company that used "inexpensive labor."
The narrator in the ad begins: "These appliances could have been made here in America. But a company called Global Tech maximized profits by paying its workers next to nothing, under sweatshop conditions, in China."
And continues: "When Mitt Romney led Bain, they saw Global Tech as a good investment even knowing that the firm promoted its practice of exploiting low-wage labor to its investors."
The ad concludes: "Mitt Romney, tough on China? Since when?"
Romney spokeswoman Amanda Henneberg called the Obama campaign ad "overboard" and an attempt from the president to "distract from his failure to stand up to China."
"Four years ago, then candidate Barack Obama promised to take China to the mat, but refused to label China a currency manipulator because he didn't want them to be embarrassed," said Henneberg. "President Obama's failure to stand up to China has cost our country jobs and is one more reason that we can't have four more years like the last four years. Mitt Romney will stand up to China, label them a currency manipulator, protect our intellectual property, and ensure that more jobs stay in America."
While both candidates have attacked their respective opponent for outsourcing American jobs, the issue of China and the country's questionable trade practices has come into focus as the campaign winds into the final weeks before Election Day. Both sides hope to put a dent in the other candidate's perceived ability to lead America's economy on an international stage. The Obama administration filed a complaint with the World Trade Organization in September over China's trade practices, a case the Romney campaign said had political motivations and billed as "too little, too late."
CNN's Dana Davidsen contributed to this report.