Crossroads makes its largest ad buy of the season
October 2nd, 2012
08:08 AM ET
2 years ago

Crossroads makes its largest ad buy of the season

(CNN) – The conservative super PAC American Crossroads said Tuesday it was buying $11 million in television time this week to air an ad sharply critical of President Barack Obama’s record on jobs.

The group also said its affiliate organization Crossroads GPS would put $1 million toward radio ads and $4 million to air TV ads in competitive U.S. Senate races in North Dakota, Virginia and Montana. American Crossroads will air a Senate ad in Florida.

– Follow the Ticker on Twitter: @PoliticalTicker

– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Combined, the $16 million spent this week marks Crossroads’ largest buy this campaign cycle.

“Obama’s weak leadership has yielded weak results and a weaker America. Staying on Obama’s course means a weaker America every day," Crossorads Chairman Steven Law said in a statement.

In the presidential ad, which the group said would begin airing Tuesday, a man stands with a chart showing jobs losses since Obama took office.

"This is what President Obama promised the jobless rate would be if we passed the stimulus: 5.6%. But this is what the jobless rate actually is: 8.1%. The difference? About 3.7 million jobs," the narrator says. "Obama's spending drove us 5 trillion deeper in debt, and now we have fewer jobs than when he started."

The ad, called "Actually Happened," concludes: "What Obama promised, versus what he delivered."

The group said the spot would air in eight battlegrounds: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia. All are considered “toss ups” on CNN’s Electoral Map. Wisconsin is the only “toss up” state where the ad is not running.

Danny Kanner, an Obama campaign spokesman, wrote in a statement the new ad "ignores reality - businesses have created nearly 5.1 million new jobs over the past 30 months, and we've cut our deficit by $1 trillion, which is part of the President's balanced plan to reduce it by more than $4 trillion."

Politico first reported the latest Crossroads buy.


Filed under: 2012 • American Crossroads • Mitt Romney • President Obama
soundoff (27 Responses)
  1. Jeff Brown in Jersey

    Keep throwing your money after a lost cause! HAHAHAHAHAHAHAHA!

    October 2, 2012 08:15 am at 8:15 am |
  2. jim

    I think the President also assumed that the Teaparty was not going to hold Congress hostage either.

    October 2, 2012 08:29 am at 8:29 am |
  3. Wilson

    Being tied in the polls does not look good for Obama. Romney is "obama lite" but he would be infinitely better than flull blown "obama."

    October 2, 2012 08:29 am at 8:29 am |
  4. Gurgyl

    These conservatives are acting like CULT leaders. Economy is definitely improving. They just want to cover up Forty-Seven percent comment in this election. Just watch forty-seven percent comment on google and YouTube. Obama12.

    October 2, 2012 08:30 am at 8:30 am |
  5. Yonni

    CNN a little disclaimer would have made a huge difference to inform the voters. Crossroad GPS was founded by Karl Rove the one person who architect the Bush administration and in the process he helped to squander material and human wealth of the nation with unfunded tax break and wedging a war of choice with false premises, period

    October 2, 2012 08:34 am at 8:34 am |
  6. SafeJourney

    Americans will Not let Mitt and Lyin Ryan Lie and Buy this election. Spend all your money Crossroads, you are done after this election.

    October 2, 2012 08:35 am at 8:35 am |
  7. GI Joe

    He gave money to the states TO CREATE JOBS and the republican governors used it instead to balance their budgets. Even Chris Christie, who, by the way, instead of using the money to create thousands of full time long-term jobs, balanced his budget and has a positive balance, but the jobs were not put in place as planned.

    Red states should have been excluded or they should have been told "Jobs, or we take the money back". PERIOD. The problem is still republicans.

    October 2, 2012 08:48 am at 8:48 am |
  8. livingston

    Dear crossroads, We get it. You don't like the President. But spending a lot of money on ads will not change the minds of anyone. Americans are a lot smarter then you give us credit for and we see our 401K going back up, the stock market has regained the losses of the Bush administration, bin Laden is dead, our troops are coming home and people are going back to work. That is what Americans care about. Oh, and we like facts not scare tactics. Where are the facts? It is October and I still haven't heard any from Romney. No facts, no plans, just a lot of noise about how "bad" the President is. I think he looks like he's doing a pretty good job so far.

    October 2, 2012 08:50 am at 8:50 am |
  9. plain&simple

    The reason these wealthy PAC's have their money is because they live on the welfare provided by the taxes paid by the workers in this country....while the takers squander their undeserved excesses on lies to try and keep their tax breaks. Who are the patriots??? Who lives and plays by the rules???? Who teaches their children these values???? Not the fear driven takers....

    October 2, 2012 08:53 am at 8:53 am |
  10. Ohio man

    I'm voting today here in columbus ohio.. and people lined up last night to vote... i don't think this ad will work for people that are educated and knows that Congress hasn't helped out Pres. at all and knows how the goverment really works

    October 2, 2012 08:57 am at 8:57 am |
  11. Claudia, Houston, Tx

    Crossroads aka Karl Rove et al, thank you for reminding us of why we don't want another Republican in the WH. I think it was Halliburton aka Cheney who won the big defense spending contracts and are still profiting while driving our economy in the ditch, that's why Cheney came to Washington a couple months ago to sure up more defense spending and profit for Halliburton. Crossroads aka Karl Rove et al don't care about the state of the economy war means profit for them.

    October 2, 2012 09:04 am at 9:04 am |
  12. It's over Willard

    Rick Berg (R) ND is the biggest jerk in the state!!!!!! North Dakotans would vote for a Ham Sandwich if it had an (R) behind it. Morons. But then again, a ham sandwich WOULD be the better choice than Rick Berg.

    October 2, 2012 09:07 am at 9:07 am |
  13. Sue

    Every day there seems to be another odious, false, obnoxious ad brought forth by the the GOP and their super pacs. As a FORMER republican (my husband and I switched parties in 2008, voting for President Obama). Our reason was simple, the abhorrent and unpalatable demeanor that the GOP seemed to take on. Little did we know at the time, how it would grow and expand in 2012 to the extent of such hateful rhetoric the GOP embraces now. The party of today cannot hold a candle to the GOP of the past – congressmen who knew how to get things done, how to reach across the aisle. The "new breed" GOP party has no interest in compromise or doing what's right for our country – their #1 goal and mantra is "Get rid of President Obama". And they must be so proud to have such stellar blowhards as Rush Limbaugh espousing their views, a real class-act he is!

    October 2, 2012 09:08 am at 9:08 am |
  14. Critical Thinking

    If Obama thinks he inherited a bad economy last time, wait till he has to deal with the economy he might inherit this time if re-elected. The big question will be, who would he blame this time around?

    It's time : BO MUST GO!

    October 2, 2012 09:11 am at 9:11 am |
  15. Critical Thinking

    Seems like Dems don't like it when you compare what the President said vs. what the President did.

    October 2, 2012 09:13 am at 9:13 am |
  16. Lynda/Minnesota

    No doubt Karl Rove will also be highlighting how - against all Republican obstruction - President Obama managed to turn the 2007-2008 recession from a job deficit to a job creation program? Or highlight how the Republican governors, in their effort to make Obama a one term president, did all they could to lay off state employees to keep the unemployment numbers elevated. Or how the Republican controlled United States Congress chose not to work with Obama but instead decided to scrap each and every jobs program Obama put forth. Including the same programs Romney himself advocated for in his various "op-eds" back in 2007-2008.

    Yeah. I didn't think so. Rove's just gonna blame it all on Obama. Yawn. Funny as that is, there actually ARE Republicans in America who believe Obama started the Afghanistan war, including Clint Eastwood. No doubt they also believe that Obama started the recession as well.

    October 2, 2012 09:14 am at 9:14 am |
  17. lyn

    CROSSROADS, KEEP SPENDING you all are so desperate, the lies,hate,and deceiving ADDS that is coming out of the GOPS are desperation.SO KEEP SPENDING. AMERICA lets move forward with our PRESIDENT OBAMA the LEADER we trust.

    October 2, 2012 09:16 am at 9:16 am |
  18. Ancient Texan

    Lynda-Obama's "jobs" program was turned down UNANIMOUSLY, no one , including DEMOCRATS voted for it.

    October 2, 2012 09:30 am at 9:30 am |
  19. Al-NY,NY

    It's the final push by Goebells and the propaganda machine. More lies and outrageous claims to come..including the latest sent to voters in some swing states that Obama's mom posed for porn pics w/ bondage gear and some communist activist Frank Marshall Davis is his real father

    October 2, 2012 09:35 am at 9:35 am |
  20. Gail

    This ad completely ignores the obstruction of the GOP on jobs and the gravity of the hole we were in when President Obama took office. That we are now in net positive territory for jobs and that if he said that we would be at 5.6 unemployment ,where's the audio? We have Mitt's audio about the 47% percent.

    October 2, 2012 09:35 am at 9:35 am |
  21. Lynda/Minnesota

    Ancient Texan:

    Find another dance partner. Not interested in you or your "bias".

    October 2, 2012 09:42 am at 9:42 am |
  22. SEAL Team Alpha and Omega

    Everyone who cares about facts should read Nobel Prize Economist Paul Krugman's book "End this Depression now." The 716 biilion or so bailout was a drop in the bucket compaed to America;s 15 trillion per year economy: the bailout amount was too little but it prevented another Great Depression.

    October 2, 2012 09:49 am at 9:49 am |
  23. vickie

    Here's an idea; instead of spending all of this money on ads why don't both parties take 90% of their campaign funds and put that towards creating jobs?

    October 2, 2012 10:17 am at 10:17 am |
  24. Wake up People!

    I know I'm dating myself here but does anyone remember Schoolhouse Rock? Remember I'm just a bill, yes I'm only a bill and I'm sitting here on Capital Hill? Too bad they don't still show those then maybe more people would be informed of the real role of Congress. I remember learning about bills becoming laws at maybe 8....

    OBAMA 2012!

    October 2, 2012 10:20 am at 10:20 am |
  25. Joe from CT, not Lieberman

    Why do you keep refering to it as Crossroads. Just say the Koch brothers and be done with it.

    October 2, 2012 10:51 am at 10:51 am |
1 2