Obama campaign spending $6.5 million on two minute ad
October 2nd, 2012
05:58 PM ET
2 years ago

Obama campaign spending $6.5 million on two minute ad

Washington (CNN) - The Obama re-election campaign is spending $6.5 million to run the two minute ad it unveiled last week that could be seen as a preview of the arguments the president will make during Wednesday's debate, according to a Republican ad buying source.

It is unusual, especially more than five weeks from Election Day, for a campaign to put up such a long commercial.

Tune to CNN for Wednesday's presidential debate coverage starting at 7 p.m. ET on CNN TV, CNN.com and via CNN's apps for iPhone, iPad and Android. Web users can become video editors with a new clip-and-share feature that allows them to share favorite debate moments on Facebook and Twitter.

– Follow the Ticker on Twitter: @PoliticalTicker

– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

It begins with the President looking into the camera saying: "But if I could sit down with you, in your living room or around the kitchen table...here's what I'd say."

The spot, which started running Friday and goes through Thursday, both lays out Obama's agenda on jobs and the economy as he acknowledges some of the progress that has been made to improve the nation's economy.

It also hits Mitt Romney for some of his proposals on tax cuts and relaxing regulation.

This is not the only ad the campaign is running. It is also spending a lot of money to broadcast a commercial using Romney's own words from the secretly recorded video from a May fund-raiser where he said 47% of the country would not vote for him.

The 2:00 spot is running in the six key battleground states.

While Virginia is always a prime buying target for the re-election campaign, it usually has spent the most in Ohio and Florida on a weekly basis. But for this ad it is spending the most in Virginia.

Below is the buy information:
Colorado: $634,240
Florida: $1,179,295
Iowa: $632,422
New Hampshire: $353,680
Ohio: $1,809,500
Virginia: $1,982,934


Filed under: 2012 • Colorado • Florida • Iowa • New Hampshire • Ohio • President Obama • Virginia
soundoff (8 Responses)
  1. Sniffit

    Dear Gergen:

    "Republicans will have a much harder time challenging his mandate if he wins big."

    It doesn't matter. They will do it anyway. End of analysis. They are posiively inconsolable and there is ZERO reasoning with them. If the country has to spend another 4 years with them blowing everything up, manufacturing crises, holding things hostage, avoiding doing anything about the economy or jobs, etc., then they will do it. They CANNOT, UNDER ANY CIRCUMSTANCES, allow Obama/Dems/liberals to claim victory or success on ANYTHING prior to 2016. These two terms are their last ditch effort to prove, once and for all, that a United States not governed by GOPers/Teatrolls is one that is broken by them...."so you better vote for us, or else."

    October 2, 2012 06:22 pm at 6:22 pm |
  2. LacrosseMom

    Good use of the money, that We, the People have been donating.

    Why didn't CNN cover the story about how Bishop Willard's coffers do not have as much $$$ as Pres. Obama's?

    October 2, 2012 06:40 pm at 6:40 pm |
  3. Borderless

    In a way I'm glad I live in a state that is so blindly devoted to Obama he could actually use government money to bribe large corporations not to give notice to workers they are going to have to lay so he can protect his campaign and the majority of voters here would blame Bush. At least I don't have to see his slimy ads.

    October 2, 2012 07:01 pm at 7:01 pm |
  4. jaimie

    Romney .......... Give to the Rich take from the poor

    October 2, 2012 07:02 pm at 7:02 pm |
  5. jaimie

    Romney ......... No honesty no integrity

    October 2, 2012 07:03 pm at 7:03 pm |
  6. Four and The Door

    The spot, which started running Friday and goes through Thursday, both lays out Obama's agenda on jobs and the economy as he acknowledges some of the progress that has been made to improve the nation's economy.
    _______________________________________________________________________________________________
    "The private sector is fine". quipped President Barack Obama from his perch deep inside Washington DC. From his perspective I'm sure it's just lovely. No economic problems anymore.( ...and he claims Mitt Romney is out of touch?!?!)

    October 2, 2012 07:16 pm at 7:16 pm |
  7. SusieTX

    Why would anyone want to replace our current President, who is brilliant and trustworthy, with a Mitt Romney who doesn't know exactly what he believes and can't give us any straight answers? Mitt can look straight into a camera when he is trying to get a message across (not his message) but he can't look us in the eyes and tell us the truth about what his real plan is.

    October 2, 2012 07:33 pm at 7:33 pm |
  8. mlynn

    Early voting is under way. Get the word out and get them to the polls.

    October 2, 2012 11:30 pm at 11:30 pm |