KitchenAid apologizes for tweet insulting Obama
October 3rd, 2012
11:17 PM ET
2 years ago

KitchenAid apologizes for tweet insulting Obama

(CNN) - The home appliance brand KitchenAid apologized Wednesday evening for a political tweet sent out from its official account during the presidential debate.

The tweet has been removed but at least a dozen retweets of the post showed it read, "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president.'"

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The company apologized in a later post from the same account.

"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," the tweet read in part.

The original post would have been in reference to a comment President Barack Obama made during the debate as he spoke about the importance of programs such as Medicare and Social Security.

"You know, my grandmother - some of you know - helped to raise me," Obama said. My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."

"And the reason she could be independent was because of Social Security and Medicare," he continued.

Cynthia Soledad, KitchenAid's senior director of marketing, said in a statement to CNN: "During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore."

"I am deeply sorry to President Obama, his family, and the Twitter community for this careless error," Soledad said.

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Filed under: 2012 • Debate • President Obama
soundoff (297 Responses)
  1. RT

    I won't have any GE products in me house because of 0bamo'a adviser Jeffy Immelt – I will definitely be buying KitchenAid in the future!

    October 4, 2012 12:19 am at 12:19 am |
  2. Francena

    Won't be purchasing anything made by KitchenAid. You are absolutely responsible for what you employ.

    October 4, 2012 12:19 am at 12:19 am |
  3. Relaity Check

    Because of the offensive tweet, we should cancel the election and have Chief Justice Roberts swear Obama in for a new term right now.

    October 4, 2012 12:27 am at 12:27 am |
  4. Name assume

    This was obviously just a mistake from someone who shouldn't have had access to their twitter account. Not a reason to hate or boycott the brand, isn't that a bit drastic? They should (and i'm sure they now will) keep a closer eye on who's tweeting and representing the company

    October 4, 2012 12:34 am at 12:34 am |
  5. Arin

    KitchenAid makes good products. Who is directly responsible for the tweet is yet unknown to the public, but ultimately KA is accountable for their employees and contractors. It's a reprehensible tweet on many levels and I do not feel bad holding KA accountable by not buying any more of their products.

    October 4, 2012 12:34 am at 12:34 am |
  6. Liberal Nutjob

    Hilarious. Keep them coming KitchenAid

    October 4, 2012 12:35 am at 12:35 am |
  7. Sandy

    BOYCOTT KITCHENAID

    October 4, 2012 12:37 am at 12:37 am |
  8. Dave

    Selling our kitchen aid tomorrow on EBay and giving proceeds to Obama campaign. This shows the true colors of republicans. They have never cared for the American people.

    October 4, 2012 12:37 am at 12:37 am |
  9. Emily

    Kitchen Aid had better come up with a better explanation. If a rogue employee is responsible, they should not be providing cover for them. It's really off-putting to have businesses wading into political debates.

    October 4, 2012 12:38 am at 12:38 am |
  10. john

    If it was a comment like this towards romney it wouldn't have made the news and no one would care. Get over it liberals, you all get hurt and insulted way too easily

    October 4, 2012 12:38 am at 12:38 am |
  11. Mr. Coffee

    This is awesome. i'm buying a kitchenaid product first thing tomorrow.

    October 4, 2012 12:38 am at 12:38 am |
  12. Dave

    Selling our kitchen aide and giving proceeds to Obama campaign.

    October 4, 2012 12:38 am at 12:38 am |
  13. Dave

    Selling our KA and giving money to Obama camp.

    October 4, 2012 12:39 am at 12:39 am |
  14. NameJeff

    Those were the stupidest comments anyone could ever say about our president. and I'm a Republican

    October 4, 2012 12:40 am at 12:40 am |
  15. Anthony

    Wow. Unbelievable and disgraceful!!! I guess I won't buy those kitchen appliances tomorrow. Thanks for narrowing my selection.

    October 4, 2012 12:40 am at 12:40 am |
  16. Dave

    No more KA for us.

    October 4, 2012 12:41 am at 12:41 am |
  17. matt houchin

    The main question we should be asking is, 'who the hell is following KitchenAid on Twitter in the first place?'

    October 4, 2012 12:41 am at 12:41 am |
  18. markcafone

    I doubt anyone will remember this in a few weeks
    Barely news worthy

    October 4, 2012 12:42 am at 12:42 am |
  19. joe

    Hahaha

    October 4, 2012 12:46 am at 12:46 am |
  20. NameJeff

    For those of you that say typical Republican, Republicans are just as appalled by that comment is anyone.

    October 4, 2012 12:46 am at 12:46 am |
  21. Akeem

    Some people just take things too far.

    October 4, 2012 12:47 am at 12:47 am |
  22. joe

    Im going to buy all new kitchen aid appliances. Funny stuff. I am a new customer.

    October 4, 2012 12:47 am at 12:47 am |
  23. Peggy Munro

    Got the memo. No more KitchenAid for me and my family for generations.

    October 4, 2012 12:47 am at 12:47 am |
  24. Jason

    Wow. That comment is almost as rediculous as many of those I see here on the board.

    October 4, 2012 12:48 am at 12:48 am |
  25. For real?

    Are all of you idiots above for real? It was funny....get over it...he lost the debate stop crying....go ahead boycott kitchen aid morons you should not be spending your welfare on new appliances anyway

    October 4, 2012 12:49 am at 12:49 am |
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