Romney PAC uses 8% unemployment in battleground ad
October 9th, 2012
10:05 AM ET
6 years ago

Romney PAC uses 8% unemployment in battleground ad

(CNN) – Despite a jobs report showing unemployment falling to 7.8% in September, the super PAC supporting Mitt Romney continued to use "over 8% unemployment" in a new ad hammering President Barack Obama Tuesday.

Restore Our Future said it was spending $6.3 million to air the spot in Florida, Iowa and Virginia. In the commercial, a narrator asserts high unemployment is a "new normal" of Obama's economy.

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"Welcome to the new normal, where over 8% unemployment is 'doing fine' and millions of Americans have simply given up," the narrator says in the spot. "Where our children will grow up under the weight of crushing debt in a world where America is no longer the leader, and we're told we're going forward – even as we fall further behind. This is the new normal. This is President Obama's economy. Demand better."

Last week, a government report showed unemployment falling in September from 8.1% to 7.8%, the first time in years the national figure has fallen below 8%. It now stands where it did in January 2009, when Obama took office.

Romney has been consistent in criticizing Obama for policies he said have made it harder for Americans to find jobs, and a consistent point in his stump speech and in interviews has been an unemployment rate unable to slip below 8%.

On Monday afternoon, Romney revived the criticism by tweaking the line.

"We've seen the slowest recovery from a recession in history," he told a crowd in Newport News, Virginia. "As a matter of fact, I just read that if you look back 60 years, and you look at all the months we had with unemployment about 8% before President Obama, there were 39 months in all 60 years with unemployment above 8%."

"With this president, there've been 43 months under one president alone," he continued. "He does not understand what it takes to create a real recovery. I do."

Two of the states where Restore Our Future's new spot is airing have unemployment figures below the national rate – Iowa's rate is 5.5% and Virginia's is 5.9%. Florida has an unemployment number of 8.8%, above the national rate.

For the past several weeks, Restore Our Future has focused its ad spending in Michigan and Wisconsin, injecting millions into the two states. Both were considered leaning toward Obama, though a poll in Michigan released Monday showed the margin narrowing between Romney and the president.

The ad buy Tuesday reflects Restore Our Future's expansion to key battlegrounds that are still considered up for grabs in November's election. All three have been heavily targeted both by the campaigns and the independent groups supporting each candidate.

On Monday, top Obama campaign adviser David Axelrod predicted in an email to supporters an "avalanche of negative ads" from super PACs like Restore Our Future, using the onslaught to solicit funds from Obama backers.

"Romney-allied outside groups have already lined up more than $23 million in television spending for this week alone," Axelrod wrote. "That's been the other side's strategy from the beginning: slamming the airwaves with ads trashing the President and his record."

"I'll be blunt: They are trying to buy this election, and we're the only ones who are standing in their way," he continued. "Don't wait any longer to take ownership of this campaign."

CNN's Rachel Streitfeld and Kevin Bohn contributed to this report.

Filed under: 2012 • Jobs • Mitt Romney
soundoff (32 Responses)
  1. SVTCobra

    Regardless of what official Government numbers are put out, the fact remains they do not count the number of people that have droppd out of the laborforce! There is a record number of people on social security disablity benefits now! This economy is still going down! Wake up!

    October 9, 2012 10:12 am at 10:12 am |
  2. BLKMANinAmerica

    sounds like someone just can't deal with REALITY nor current situations. Does America really need a President who dosent deal in REALITY? I think NOT!

    October 9, 2012 10:21 am at 10:21 am |
  3. Don

    Mitt Romney stretch the truth????? I'm shocked. This is 100% Bullmitt

    October 9, 2012 10:21 am at 10:21 am |
  4. Lynda/Minnesota

    Oops. Romney's internal polling numbers must still be bad enough that he feels the need to continue the lies in his campaign ads.

    October 9, 2012 10:21 am at 10:21 am |
  5. The REAL Truth...

    If you keep telling lies often enough, the gullible will eventually believe its the truth. This has been the Grand Obstructionist Party MO the entire campaign, up to and including the debate. Let's get some FACTS here pls... not lies, innuendo, vaporware and other such substantive GOP policies.

    October 9, 2012 10:21 am at 10:21 am |
  6. gt

    if obama was in business or a mgr of a sports team ,,,,he would of been fired....his results stink...cant rebuild evey year...time for a change....

    October 9, 2012 10:22 am at 10:22 am |
  7. rs

    As long as Mr. Romney believes that giving rich people big tax breaks (that the country cannot afford) will, somehow, magically bring jobs, 8% is what we will live with.
    Until such time as Mr. Romney actually "cares" about the middle classes, and elects to infuse money there to ramp up spending the economy will remain stagnant.

    October 9, 2012 10:26 am at 10:26 am |
  8. tee1227

    It is clear in this ad that Mitt and the republicans don`t care about jobs.

    October 9, 2012 10:35 am at 10:35 am |
  9. Laverne

    I hate liars!

    October 9, 2012 10:36 am at 10:36 am |
  10. ThinkAgain: Hey, networks, fact-check the debates in real-time and put it in the crawl!

    Mittens' foreign policy is the same as President Obama's – except Mittens would go to war with Syria AND Iran.

    Mittens' economic policy is the same as GW Bush's – which included subsidizing American companies to relocate overseas, deregulating the financial industry which lead to global economic collapse, and cutting taxes for the rich which DOES NOT create jobs here in the U.S.

    Mittens is a person without a core, who some folks think won a debate against President Obama simply because he was hyped up and willing to lie through his teeth.

    You Mittens supporters are pathetic, not only in your ignorance, but in your willingness to consider a man of such low character as Mittens to be qualified to be the leader of the free world.

    Obama/Biden 2012 = The only sane choice

    October 9, 2012 10:39 am at 10:39 am |
  11. SuperD

    Romney is spot on!! This is what Obama is trying to do. He's trying to set these sorry standards for unemployment, gas prices etc. 8% unemployment is now "Normal" $4-$5 gas is now "Normal" Since Liberals hate the coal producing states, your electricity, "may necessarily skyrocket" direct quote from the King!

    This is the self imposed misery we have to endure because the Democrats/Liberals/Progressive/Communists want it that way!

    The "New Normal" now let everyone rejoice by pulling a lever for Romney!

    October 9, 2012 10:42 am at 10:42 am |
  12. Facts don't Lie

    why is it Republicans hate good job numbers? Any time the numbers come out and show improvement they are the first to tell you that it's not true, don't get your hopes up, or of course it's a conspiracy! Bad job numbers of course they are all over it and it"s Obama's fault.

    October 9, 2012 10:50 am at 10:50 am |
  13. ghostriter

    7.8%. Right back where we began.

    Conservative thinking: The president's policies, which we have made every attempt to thwart, are soley responsible for the economy not recovering fast enough.

    Record number of filibusters. And his policies, many of which were not passed or even voted on due to republican obstruction, can not be the reason for a slow than desired recovery. The fact (and yes, it is a fact) that we are recovering at all suggests that his policies may have improved things even more.

    October 9, 2012 10:54 am at 10:54 am |
  14. LegalizeReason

    The "new normal" is ignoring facts or making up your own facts (see defintion of lying) when reality does not suit what you want it to be. That is the defintion of delusion which is seems to be the what the GOP is operatin under when it believes that America is buying their disinformation and propoganda campaign.

    October 9, 2012 10:56 am at 10:56 am |
  15. Me

    If Mitt lies during his campaign, why would he tell the truth when elected President?

    October 9, 2012 10:57 am at 10:57 am |
  16. Four and The Door

    As long as Mr. Romney believes that giving rich people big tax breaks (that the country cannot afford) will, somehow, magically bring jobs, 8% is what we will live with.
    Until such time as Mr. Romney actually "cares" about the middle classes, and elects to infuse money there to ramp up spending the economy will remain stagnant.
    Sorry, but Obama owns the unemployment rate. Mitt Romney is not in the White House until next year. Then we will see middle income earners pay lower taxes and more of them finding jobs so that they can (gladly, I'm sure) pay taxes too. But the higher earners will lose a lot of deductions they now enjoy. Where have you been?

    October 9, 2012 10:59 am at 10:59 am |
  17. Borderless

    Obama should be so proud. After four years of "change" the unemployment rate is right where he found it. Awesome job! For his next trick, he's going to leave the prisoners in GITMO right where he found them.
    Romney/Ryan 2012

    October 9, 2012 11:00 am at 11:00 am |
  18. Patriot

    Interestingly, when you listen to the debate it is clear that good ole boy Mitt is lying through his teeth. Just go and fact check what he said. Obama could have seriously done better about looking at his opponent and all, but does that really matter at the end of the day? Romney is a scary individual. If half of the country cannot see this simple truth, I do very much fear for the future of our nation of sheep. Bible thumpers....time to read more than one book!

    October 9, 2012 11:08 am at 11:08 am |
  19. Larry in Houston

    as an ex factory worker for 28 yrs – and currently own a very small business, as self proprietorship – I can honestly say that when either candidate says that they are going to bring manufacturing or factory Jobs back, I already Know that they are BOTH Lying – Those factory Owners aren't going to bring back their factories here to the U.S. after paying that cheap labor they are paying in India / china / mexico & etc . A foolish Owner would only do that. The only way that they would bring those Jobs & Factories back, would be to raise such a tarriff – for everything that is imported here from another country – but the gov't won't do it. The rust belt states have taken a beating over the last 35 years. ( ever since Reagan) I would be amazed if the un-employment rate would ever drop down to the 1970's or 1980's levels, when there were Millions of manufacturing Jobs in those rust belt states. In the 1960's / 1970's / 1980's / 1990's – all along (on Both Sides) of the st.croix / the red / the mississippi / the ohio / the monongahela / the allegheny / the potomac / the hudson & I can probably also name several More Rivers – where there Were Factories & Manufacturing JOBS all Over the Rust belt States, hundreds of thousands of factories, that employed Millions & Millions of Jobs – in a 19 or 20 state area – they have dwindled to nothing, this has been going on for the last 35+ yrs. – NOW, I honestly don't know HOW either Candidate can honestly say that they will Bring Back those Jobs. I mean, sure, they will "create" a "few" manufacturing jobs, but not like the huge amount of people that used to work for those other type of Factories. The factories were "planted" ( or built) close to the rivers or river banks because of the barges that used to bring raw material to the manufacturing sector.

    May the Best Man Win

    October 9, 2012 11:09 am at 11:09 am |
  20. Captain Awesome

    I think the ad is accurate since those numbers will probably be revised upward in December. ambassador died, obama lied....

    October 9, 2012 11:10 am at 11:10 am |
  21. rs

    ThinkAgain raises a curious point. Mr. Romney and Mr. Ryan clearly are lying- on pretty much every point- and in the case of Mr. Romney in the debate last week- well, that was very over-the-top. Sure, the media called him on it the next day, and his campaign rolled back his statements as usual, but like the athlete on steroids, shouldn't the "win" by Romney come with the footnote that he lied his pants off?

    What is the role of the Media when a candidate is either so disrespectfully dishonest (or perhaps so mentaly ill) that they will not engage with the truth?

    Should the Media highlight such dishonesty? Should it do so in "real time"? Should the debate organizers play a role?

    Romney lied about his tax plan, he lied about Fisker and other electric car companies getting money from the Obama administration, he lied about benefits for corporations moving operations (and jobs abroad), he lied about cutting spending for the military, he lied about what he intends to cut and he lied about his supposed concern for the middle class- he also conveniently ignored his party's role in stopping all forward progress on the economy. These were not tough things to fact check, and were readily disputed by recent events.

    Sure, for the GOP this is about winning the election. Aren't there higher costs here though? The nation cannot afford another GW Bush bumbler who will further damage the middle class, and get our nation involved in foreign wars through his own ineptness and greed. The stakes are quite high, and both the voters and the Media are treating this like a frat party debate.

    October 9, 2012 11:17 am at 11:17 am |
  22. SaintM

    Mitt Romney is where most rich men end up. Money has bought everything they need and want, now the only thing to satisfy their ego is power. Mitt is living in his father's shadow, just like GW Bush, and McCain. A look back at the GW Bush presidencies are exactly what happens when we elect to reward men like these. Stop the nonsense now. There is no crystal ball that Mitt can look into to see how low the unemployment figures would go if he is elected. My guess that his lofty plans are too much, too soon. He would add to the unemployment rate when he does his "Bain Capital Magic" with government agencies, and the unemplolyment rate climbs because of his cuts.

    October 9, 2012 11:18 am at 11:18 am |
  23. CBR

    Mr. Romney's ad is interesting. Up until now he has accepted the numbers. Now that the unemployment rate went down he will challenge the numbers. Is this what he will do when things do not go his way as President? Mr.Romney is a businessman who does know how to get the numbers to work in his favor. That is just how companies like Bain work to get people on their side before companies merge or allow them to take them over.

    October 9, 2012 11:18 am at 11:18 am |
  24. socialsaint

    7.8% plus those who have stopped looking for work is at least 8%. The ad clearly mentions those who have stopped looking for work. Besides, on a practical level, there is not a big difference between 7.8% and 8%.

    October 9, 2012 11:26 am at 11:26 am |
  25. rs


    Quite so, the unemployment numbers now are Obama's. But what is Romney going to do? Except for cutting taxes further on the rich he actually hasn't said anything (and he even tried to lie about that during the debate).During the famous 47% video, Romney delusionally The man has no plan, thus 8% is what we've got now, and perhaps well into the future with that very slow growth we are experiencing.said that he didn't have to do a thing, the economy would simply get better as a result of his election to office.
    The truth is that every tax dollar Romney cuts will be accompanied by cuts to unemployment, Social Security , Medicare (to the tune of $6,000 incresed costs to the elderly EACH YEAR). The tiney cuts for the middle class will be worse than meaningless; giving away more treasure to the rich will result in no new jobs, and the deficts and debt will keep on building.

    Romney has no answers.

    October 9, 2012 11:26 am at 11:26 am |
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