Romney nears Obama in swing state campaign ad spending
October 12th, 2012
04:22 PM ET
6 years ago

Romney nears Obama in swing state campaign ad spending

Washington (CNN) - For the week ending Sunday Mitt Romney's campaign is spending almost as much as President Obama for ads in nine key battleground states, according to data from a source tracking media buys.

This marks an increase in what the Republican nominee is investing for campaign commercials in these pivotal states.

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For the period of Monday-Sunday Obama's campaign has bought $13.5 million of ads in those nine states while Romney is spending $12.9 million.

During the general election media campaign Obama's campaign has far out-spent his opponent in the swing states on ad buying. Romney's campaign recently assured donors it would greatly boost its spending in the final weeks before Election Day.

The ad disparity has been somewhat diminished during this period by spending of several Republican super PACs which have aired a variety of ads, mostly attacking President Obama and his economic record, in these states.

This week, however, Romney has bought more ad time in two of the states which have seen the most spending by campaigns and super PACs: Ohio and Virginia. Romney also outspent Obama this week in Iowa, Nevada, North Carolina and Wisconsin.

The amount of ad spending continues to break records. According to CNN's ad consultant CMAG/Kantar Media, eight of the battleground states have seen at least double – and in some cases more - the spending on broadcast commercials that they saw four years ago. New Hampshire, for example, has seen more than three times and Colorado and Virginia have seen twice as much.

Below is a breakdown of this week's spending, according to the CNN source, in the nine states:

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Filed under: 2012 • Mitt Romney
soundoff (32 Responses)
  1. Nwa-afo

    Every country with their own problems... but the truth is "Mitt will sMitten".

    October 13, 2012 01:56 am at 1:56 am |

    Mitt the twit is not qualified to be President. All of the ads in the world won't change that.

    October 13, 2012 07:29 am at 7:29 am |
  3. GI Joe

    Mittens promises big tax cuts to Adelson and the Koch brothers and all his other wealthy contributors. They'll get a 2000% return on their money within 5 years. PROVEN.

    October 13, 2012 08:12 am at 8:12 am |
  4. ExRepublican

    Romney is a disgrace to our country. He made Ryan look crazy on the debate this guy was nervous.
    Ryan you a big lier just like Romney.
    Please dont vote for these 2 fools Romney/Ryan.

    October 13, 2012 08:42 am at 8:42 am |
  5. ANOEL2005

    I think, during the next debate, since Obama has such a poor record, he'll have to do what Biden did..............interrupt the opposition and snicker every time he, Romney, tries to make his point.

    October 13, 2012 09:40 am at 9:40 am |
  6. Cano

    Congressman Ryan, could you please elaborate on your math where you can cut 20% taxes on everyone and not to eliminate mortgage deductions on middle class?
    Show us the numbers to the left and to the right of the equal sign?

    Response: we called our daughter "bean" as she looked like one on the sonogram.


    October 13, 2012 10:36 am at 10:36 am |
  7. Latino Colorado

    I think both candidates are wasting their money on negative ads.

    Obama is an empty chair. He has lost my vote already.

    October 13, 2012 10:53 am at 10:53 am |
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