Romney nears Obama in swing state campaign ad spending
October 12th, 2012
04:22 PM ET
2 years ago

Romney nears Obama in swing state campaign ad spending

Washington (CNN) - For the week ending Sunday Mitt Romney's campaign is spending almost as much as President Obama for ads in nine key battleground states, according to data from a source tracking media buys.

This marks an increase in what the Republican nominee is investing for campaign commercials in these pivotal states.

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For the period of Monday-Sunday Obama's campaign has bought $13.5 million of ads in those nine states while Romney is spending $12.9 million.

During the general election media campaign Obama's campaign has far out-spent his opponent in the swing states on ad buying. Romney's campaign recently assured donors it would greatly boost its spending in the final weeks before Election Day.

The ad disparity has been somewhat diminished during this period by spending of several Republican super PACs which have aired a variety of ads, mostly attacking President Obama and his economic record, in these states.

This week, however, Romney has bought more ad time in two of the states which have seen the most spending by campaigns and super PACs: Ohio and Virginia. Romney also outspent Obama this week in Iowa, Nevada, North Carolina and Wisconsin.

The amount of ad spending continues to break records. According to CNN's ad consultant CMAG/Kantar Media, eight of the battleground states have seen at least double – and in some cases more - the spending on broadcast commercials that they saw four years ago. New Hampshire, for example, has seen more than three times and Colorado and Virginia have seen twice as much.

Below is a breakdown of this week's spending, according to the CNN source, in the nine states:

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Filed under: 2012 • Mitt Romney
soundoff (32 Responses)
  1. S.B. Stein E.B. NJ

    Really, it took this long to match? I thought that Romney and his allies were spending more.

    October 12, 2012 04:26 pm at 4:26 pm |
  2. Wire Palladin, S. F.

    Don't forget that Kochs and Rove and their $1.2 billion in negative ads and lies against our president.

    October 12, 2012 04:36 pm at 4:36 pm |
  3. Phil

    Sad part is, Obama's admin has been overspending on the campaigns budget and a cpl weeks ago his campaign budget was $2 million in the whole. Obama cant even keep his campaign from going negative let alone the economy.

    October 12, 2012 04:37 pm at 4:37 pm |
  4. Sniffit

    "I thought that Romney and his allies were spending more."

    This is only the campaigns. Mittens has had a vast advantage in PAC money because the richies and corporations can hide their identities that way.

    October 12, 2012 04:44 pm at 4:44 pm |
  5. Gary Inman

    Hey Willard....the 47% will remember on election day.

    Obama/Biden 2012

    October 12, 2012 04:45 pm at 4:45 pm |
  6. Sniffit

    "Sad part is, Obama's admin has been overspending on the campaigns budget and a cpl weeks ago his campaign budget was $2 million in the whole."

    Sad part is, you make idiotic comments like that while ignoring that Mittens' campaign borrowed $20M in August to stay afloat.

    October 12, 2012 04:46 pm at 4:46 pm |
  7. tee27

    Mitt can spend all he want`s but will not win

    October 12, 2012 04:59 pm at 4:59 pm |
  8. Sniffit

    And CNN is very VERY careful to whiewash that a major 'swing state', Pennsylvania, is not on that list. Why? Because Mittens and Crossroads essentially stopped spending money there and know they've lost those electoral votes, so CNN is avoiding highlighting it by posting some figure for Obama and a ZERO for Mittens.

    October 12, 2012 05:06 pm at 5:06 pm |
  9. Ronda in Houston,TX

    Early voting in Texas starts October 22nd. We will be busing people to the polls!

    October 12, 2012 05:06 pm at 5:06 pm |
  10. Rick McDaniel

    When the Dems try to buy the election.......you have to be able to answer in kind!

    October 12, 2012 05:08 pm at 5:08 pm |
  11. Larry in Houston

    another way romney/ryan can possibly win – would be with all those people ( especially the religious folks such as the evangelicals) think that Romney's religion is some type of cult or something – If they go to that voting booth with blinders on, and NOT think about the "cult" scenario – then romney will win.
    May the Best Man Win – 2012
    Hillary – 2016

    October 12, 2012 05:09 pm at 5:09 pm |
  12. NOGOP

    The suspense is killing me... come on BHO do good on Tue

    October 12, 2012 05:11 pm at 5:11 pm |
  13. Borderless

    And unlike Obama, Romney got his campaign funds without offering federal grants to his donors.

    October 12, 2012 05:12 pm at 5:12 pm |
  14. Emme Díaz

    Hey Gary Inman... the 53% will remember on election day! Romney-Ryan 2012

    October 12, 2012 05:30 pm at 5:30 pm |
  15. Malory Archer

    Borderless
    And unlike Obama, Romney got his campaign funds without offering federal grants to his donors.

    ++++++++++++++++++++++++++++++++++++++++++++++++++++

    I'm an Obama donor and nobody offered me any federal grants. More malarky from the reichwing.

    October 12, 2012 05:31 pm at 5:31 pm |
  16. Sniffit

    "And unlike Obama, Romney got his campaign funds without offering federal grants to his donors.'

    Aside from the blatantly unsupported nature of your accusation, the reality is that we'd never be able to tell because MITTENS WON'T DISCLOSE HIS DONORS AND BUNDLERS. Obama does. It's just one more thing Mittens is hiding from everyone.

    October 12, 2012 05:37 pm at 5:37 pm |
  17. Gurgyl

    Folks, let this animal spend. This animal shipped jobs to china–at least it is a redressal for this idiot. Tax-cheat.

    October 12, 2012 06:42 pm at 6:42 pm |
  18. Tired of paying for Obama

    If Obama thinks its so unfair, why didn't he do something from 2008-2010 when he had a majority in the Senate and House to raise the capital gains tax? Show me 1 person in this country who pays $0.01 more than is due to the IRS?

    October 12, 2012 06:54 pm at 6:54 pm |
  19. Jude

    lyan ryan is a narcissist and a fascist...a combo we have seen before and allot of folks died...a menace who only appeals to a small powerful group who fear loosing power over the masses. read history 101.

    October 12, 2012 07:05 pm at 7:05 pm |
  20. October

    Lol guess liberals think it is ok Obama is getting Illegal donations from Overseas

    October 12, 2012 10:35 pm at 10:35 pm |
  21. michael

    Cnn, I think if this Libya Bengazi episode is such a big deal that repuglicans are calling for somebodies head to roll after 4 Americans killed; How about criminal trial and prosecution of George Bush and Dick Chaney for the security lapse that cost almost 3,000 Americans lives from attacks on the homeland by Al Qeada!

    October 12, 2012 11:01 pm at 11:01 pm |
  22. Emily Barbara

    And.... With all This money..... You want to call this YOUR country? You have the audacity to? Both Obama and Romney! The American dream is dead. You will never acheive it until you can help provide and start to think that maybe.... Just maybe your campaign money is going to the toilet!

    October 12, 2012 11:59 pm at 11:59 pm |
  23. Lost

    Mittens Flip-Flopney got his campaign funds from corporate crooks, and war investors.

    October 13, 2012 12:41 am at 12:41 am |
  24. Wagner

    Romney will be a selfish president,nobody should vote for him.

    October 13, 2012 12:43 am at 12:43 am |
  25. me

    This is as stupid as it gets they both get free press every single day is there a sinle person in america that doesnt already know who they are going to vote for NOT ONE its the lesser of thetwo evils as THE WHO SAID IN A FAMOUS SONG Meet the new boss same as the old boss

    October 13, 2012 01:52 am at 1:52 am |
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