Romney campaign makes major swing state ad buy
October 17th, 2012
08:15 AM ET
2 years ago

Romney campaign makes major swing state ad buy

Washington (CNN) - Mitt Romney's team has made one of its largest ad buys since the beginning of the general election campaign, purchasing an estimated $13.6 million of commercial time this week in nine swing states, according to data from a source tracking media buys.

With recent polls showing Romney gaining ground in Florida, his campaign has been devoting more of its ad dollars there than any other state, investing $3.5 million this week for commercials running Monday through Sunday.

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Close behind is the other key battleground, Ohio, where the Republican nominee is spending $3.1 million for television spots.

For the same period the Obama re-election campaign has bought $16.6 million worth of commercial time in the same nine states. The president is out-spending his opponent in all these states, except Colorado.

Romney's campaign has increased its swing states ad buys in recent weeks, and it has been helped by Republican-leaning super PACs upping their media spending in these states.

Top Romney officials told donors and bundlers attending a retreat this week they would be increasing their ad buys in the final stretch before Election Day to remain competitive with the Obama re-election effort on the TV front. The officials also said they needed to make sure they had the financial resources to keep pace, pushing the financial backers to keep raising funds in the final weeks.

While some polls have shown the race tightening in other states, such as Pennsylvania, so far the Romney campaign has not invested ad dollars in any new targets and has kept it focus on the same battlegrounds where both candidates have concentrated their dollars.

Below is an outline of this week's Romney swing state buy for broadcast and local cable running Monday through Sunday:

Obama Romney
Colorado $1,212,000 $ 1,235,000
Florida: $4,795,000 $ 3,476,000
Iowa $1,224,000 $ 1,083,000
Nevada $635,000 $ 613,000
New Hampshire $768,000 $ 315,695
North Carolina $880,000 $ 828,000
Ohio $3,917,000 $ 3,145,000
Virginia $2,221,000 $ 2,220,000
Wisconsin $943,000 $ 677,113

You can follow Kevin Bohn on Twitter @KevinBohnCNN.


Filed under: 2012 • Ads • Mitt Romney
soundoff (10 Responses)
  1. Tara

    Airing Romney Ads will not change the fact that the American people have now discovered that he his a dishonest man. Can you imagine, he tried to lie that the presidenst did not call the Benganzi incident a terror attack infront of everyone, but thank God, CNN Candy called him out on the lie.

    October 17, 2012 08:51 am at 8:51 am |
  2. Wake up People!

    I'm getting sick of people worrying about words. The bottom line is people died. It's also true that people were protesting about that film. Maybe if certain people would have kept their mouths shut, instead of trying to use this tragedy for political gain the adminstration would have had sufficient time to find out what really happened. Geez people, these countries have been fighting for years. And they will continue to. We need to worry about this country and let other countries handle their own business.

    I am so sick of the utter disrespect this President receives. It's treasonous.

    OBAMA 2012!

    October 17, 2012 09:00 am at 9:00 am |
  3. zanny

    One year's capitol gains for Mr. Romney. Wow Is that tax deductible again???? I live in a swing state and I am sick of Mr. Romney's ads. If what he was saying was true that would be one thing but it is not. Please let this be over. If you actually believe the fact that the rich are going to get richer, many programs will disappear like Planned parenthood and PBS, cut in food stamps, Medicare WILL become a voucher and Social Security will be privatized, then vote for this man and his phony Vice President. Say goodbye to Roe v Wade I have to believe the American voter is so much smarter.

    October 17, 2012 09:00 am at 9:00 am |
  4. Marian

    ..........interesting article, lotsa, lotsa and lotsa more on money being spent on making polictical points.,,but for me defining moment was when Candy asked in effect if the math didn't work (not sure of her exact wording).. And Gov Romney answered that it did trust me, I was a CEO and I ran a business etc, etc.....ran the Olympics, and etc..Well, didn't the Bush Administration trust all those bank CEOs to do the right thing as well, which brought us to the brink of disaster, not even to mention the WARS. No, I don't trust Romney, he changes his opinions to fit his listening audience in his speeches or fundraisers (47 percent-which I am a member). Still waiting on the Ledbetter answer????? What about his statements about Pell Grants or the $20,000 you should borrow from your parents to go to college???? Clearly his comment on the "binder full of women" was to say the least silly, but, he may have hired those 14 women for public office so that it would save on the payroll.....did they receive equal pay. Also thank you President Obama for defending Secretary Clinton and taking the responsibility, his response to the question made me proud of being an American who has a President that ultimately cares about the 100%.

    October 17, 2012 09:03 am at 9:03 am |
  5. DC from NJ

    Romney has, once again, shown that he will say anything to anyone if he thinks that it will help get him elected. He is so desperate that he will even tell obvious lies (and/or flip from his past position on an issue) to millions of people watching him on TV. Like a few other CEOs (Ken Lay of Enron comes to mind), he appears to be a pathological liar who thinks that people should believe anything that comes out of his mouth. As such, he is totally unfit to be POTUS, and I am now confident that he will lose the election in a landslide.

    October 17, 2012 09:03 am at 9:03 am |
  6. myviewis

    Tara
    he tried to lie that the presidenst did not call the Benganzi incident a terror attack infront of everyone, but thank God, CNN Candy called him out on the lie.

    --------------------------------–

    You and Candy Crowley are wrong. President Obama's words were "No Acts of Terror" and he said it right after he was speaking of the 9/11 attacks. Just in case you say I am wrong here is part of the script of the Rose Garden speech

    "“Of course, yesterday was already a painful day for our nation as we marked the solemn memory of the 9/11 attacks. We mourned with the families who were lost on that day. I visited the graves of troops who made the ultimate sacrifice in Iraq and Afghanistan at the hallowed grounds of Arlington Cemetery, and had the opportunity to say thank you and visit some of our wounded warriors at Walter Reed. And then last night, we learned the news of this attack in Benghazi.

    As Americans, let us never, ever forget that our freedom is only sustained because there are people who are willing to fight for it, to stand up for it, and in some cases, lay down their lives for it. Our country is only as strong as the character of our people and the service of those both civilian and military who represent us around the globe.

    No acts of terror will ever shake the resolve of this great nation, alter that character, or eclipse the light of the values that we stand for. Today we mourn four more Americans who represent the very best of the United States of America. We will not waver in our commitment to see that justice is done for this terrible act. And make no mistake, justice will be done.”

    I hope you and Candy Crowley take the time to look up the video so you can see Romney was not lying nor was Romney wrong. Obama did not call it a Terror Attack when he spoke in the Rose Garden on 9-12-2012.

    October 17, 2012 09:03 am at 9:03 am |
  7. Wilson

    ""Airing Romney Ads will not change the fact that the American people have now discovered that he his a dishonest man. Can you imagine, he tried to lie that the presidenst did not call the Benganzi incident a terror attack infront of everyone, but thank God, CNN Candy called him out on the lie."""
    -----------------------------------
    Big suprise, another lefty that apparently does not pay attention. Or out-and-out just lies.

    October 17, 2012 09:19 am at 9:19 am |
  8. Ronda in Houston,TX

    myviewis

    You can spend this anyway you want, but the fact remains that Romney's body language showed that he can not handle himself as POTUS. He should have drop the subject and move one, but instead he pushed the issue. Sometimes, a man has to know when to let go....

    October 17, 2012 09:21 am at 9:21 am |
  9. Name

    The previous poster is wrong. That was a speech about the "attack in Bengazi." The President is clearly referring to it when saying "no acts of terror will ever shake the resolve of this great nation..."

    October 17, 2012 09:22 am at 9:22 am |
  10. Sam in east Texas

    Willard M. Romney = More tax cuts for the rich and fewer tax deductions for the middle class.

    My vote goes to President Obama

    October 17, 2012 09:39 am at 9:39 am |