(CNN) – President Barack Obama's re-election campaign released a new television ad Friday in the crucial swing state of Ohio, highlighting Mitt Romney's opposition to the so-called auto bailouts.
The 30-second spot, "Made In Ohio," features voters whose jobs were in danger during the 2008 auto crisis.
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"What was I going to do for my children? Are they going to have a home," says one woman in the ad.
The commercial highlights the auto bailout that started under President George W. Bush and carried out under Obama's administration. The federal loans are widely credited with saving the industry, which has strong roots in Ohio.
Obama's team has used the auto bailout as a main theme on the campaign trail, painting it as one of the president's signature accomplishments.
In 2008 Romney penned a New York Times op-ed titled "Let Detroit Go Bankrupt" and argued for a managed bankruptcy rather than the use of government funds. Democrats frequently point to the title of the op-ed, saying Romney would have made a damaging decision for the economy.
"How you can say something like that is beyond me," one man in the ad says.
The ad ends with text displayed on the screen: "Mitt Romney. Not One Of Us."
Romney campaign spokeswoman Amanda Henneberg said in a statement, "This is a hypocritical ad designed to hide the President's failed record and lack of an agenda for a second term.
"Mitt Romney proposed the right course for the automakers – a structured bankruptcy process to allow them to emerge as sustainable and profitable enterprises. Mitt Romney has a plan to bring a real recovery that will create the environment for the auto industry to thrive," she said.
Both campaigns have aggressively targeted Ohio in recent weeks, as polls show that the Buckeye State, with its 18 electoral votes, could be a decisive factor in the presidential election.