(CNN) – The two presidential campaigns clashed Sunday over Big Bird, "binders full of women," and the latest phrase gone viral on the campaign trail - "Romnesia."
Romney senior adviser Kevin Madden said President Barack Obama's re-election campaign has "reduced themselves to very small attacks" that amounted to trivial attempts to distract from the president's failed record.
- Follow the Ticker on Twitter: @PoliticalTicker
- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.
"('Romnesia' is) quite frankly a silly word for the leader of the free world to begin uttering," Madden said on CBS's "Face the Nation." "The very fact that the president has to utter a term like that is a glaring example of how small his campaign has been."
Obama first used the term at a campaign event in Virginia on Friday to underline his opponent's changes in positions on issues like contraception, coal, equal pay, and taxes.
"He told folks he was the ideal candidate for the tea party," Obama said of Romney's stance during the primary season. "Now suddenly he is saying 'What, who me?' He is forgetting what his own positions are and he is betting that you are too. I mean he is changing up so much, backtracking and sidestepping."
Obama said he and his supporters needed to come up with a term for "this condition he is going through," settling on "Romnesia."
Also appearing on "Face the Nation," Obama deputy campaign manager Stephanie Cutter said the term is meant to be a "playful" way to compare Romney's moderate positions taken during the general election campaign with his more conservative stances taken during the fierce Republican primaries.
"All this talk about binders, all this talk about Big Bird, that's indicative of a president who doesn't have a plan for the future," said Madden, arguing the Obama campaign's use of these words to attack Romney proves it has run out of ideas.
Cutter defended the campaign's use of Big Bird, saying the reference to "Sesame Street" and PBS underscored Romney's inability to come up with a plan to reduce the deficit. She said Romney's "binders full of women" comment, made at last week's presidential debate, shows his resistance to policies benefiting women.
In response to a question at the town hall-style debate last week on gender pay inequality, Romney said that as he was assembling his Cabinet after being elected governor in Massachusetts, he questioned his staff for sending him only male applicants and was told those were the only candidates who were qualified.
"I went to a number of women's groups and said, 'Can you help us find folks?' and they brought us whole binders full of women," Romney said, sending social media, political analysts and critics abuzz about the awkwardly phrased comment.
The campaigns did agree, however, that Florida is a "very close" race in the CBS interview, broadcast from Boca Raton, Florida, ahead of Monday night's final presidential debate there.
Recent polls in Florida showed 48% of likely voters backing Romney and 45% supporting Obama, according to a Fox News survey released Saturday. Those results are in line with Friday's CNN/ORC International poll of likely Florida voters. The CNN poll found 49% of likely voters in the Sunshine State backed Romney and 48% backed Obama. The differences between the candidates in both polls are within the sampling errors.
Underscoring the significance of Florida's 29 electoral votes, Obama will campaign in the Sunshine State following the debate, then travel to Ohio to appear with Vice President Joe Biden. The Romney campaign has not announced where the former Massachusetts governor will campaign after the debate.
–CNN's Gregory Wallace and Kevin Liptak contributed to this report.