Washington (CNN) - The major super PAC supporting Mitt Romney, Restore Our Future, is flexing its financial muscle two weeks before Election Day buying almost $18 million worth of ad time for one week in 10 key states, including all of the major battlegrounds.
Restore Our Future is premiering Tuesday two new ads as part of this week-long buy, which is the largest for the group.
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The super PAC is trying to both attack President Obama's economic record and show a more personal side of the Republican presidential nominee in its new media campaign.
The first spot, called "Genuinely Cares," features a retired Iraqi war veteran, Sgt. Peter Damon, a double amputee who Romney met at Walter Reed Army Hospital. The commercial says after meeting Damon, Romney joined the charity's efforts to build homes for severely injured vets.
"The Mitt Romney I know cares deeply about people who are struggling," Damon says in the spot. "Mitt Romney helped make a huge difference in my life."
Most of the Republican-leaning super PAC ads this cycle have featured ads attacking Obama and not helping to fill in the biographic picture of Romney. Polls have shown a majority of voters do not believe he cares about the concerns of ordinary Americans.
Restore's second ad, entitled "Better," goes directly at the economic record of President Obama - but does not mention Romney by name or what he would do to turn things around.
"In the last four years high unemployment has become normal. Crushing debt and credit downgrades unacceptable. Falling incomes typical. These things are not inevitable," states the narrator in the ad. It then tries to play off the Obama campaign theme of "Forward" saying: "We never go forward by settling for the status quo. We need to make a change. Barack Obama's economy is not working. Demand better."
While polls have shown a tightening presidential race in Pennsylvania, the group did not buy time there but is continuing to invest in Michigan. Some surveys there also have shown the margin closing although many analysts believe Michigan is probably safely in the Democratic column this election year.
Below is a state by state breakdown of the Restore Our Future Ad Buy:
Colorado: $1.2 million
Florida: $4.0 million
Iowa: $1.2 million
Michigan: $1.6 million
Nevada: $1.6 million
New Hampshire: $0.5 million
North Carolina: $1.8 million
Ohio: $3.0 million
Virginia: $2.9 million
Wisconsin: $1.3 million
– Follow Kevin Bohn on Twitter @KevinBohnCNN