(CNN) - In an election that has produced new phrases like Romnesia and Obamaloney, President Barack Obama may have a new one for his Republican challenger that doesn't require any literary creativity: "bulls***ter."
The comment followed an interview with Rolling Stone magazine. The magazine's executive editor Eric Bates passed along a message from his six-year-old daughter who said to tell the president, "You can do it," regarding his re-election. Obama responded, "You know, kids have good instincts. They look at the other guy and say, 'Well that's a bulls***ter, I can tell.'"
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The article will appear in the November 8 issue of the magazine.
Obama's recent barnyard-style comment is perhaps another signal that there is no love lost between the president and his current opponent, Mitt Romney.
In their four meetings during the election season, only the comedic Al Smith charity dinner broke the tension between the two candidates, which was palpable during their three presidential debates.
Presidential historian Douglas Brinkley who penned the article spoke about the President's comments on CBS' This Morning.
"We could go through [history] and find good and bad relationships, this is not one that has a whole lot of mutual respect." Brinkley said.
The term Brinkley said, is a translation of what Obama is already saying on the campaign trail.
"It's another part of Romnesia, I suppose," Brinkley said. "The working man's Romnesia is BS-er."
White House communications director Dan Pfieffer told reporters Thursday he hadn't seen the story but said people shouldn't get "distracted by the word," and should instead focus on the issue of trust that the president discusses on the stump.
But the Romney campaign said the comment is a sign the president is on his heels.
"President Obama is rattled and on the defensive," said Romney campaign senior adviser Kevin Madden. "He's running on empty and has nothing left but attacks and insults. It's unfortunate he has to close the final days of the campaign this way."
Romnesia is a term that might have first been coined by a Twitter user in March POLITICO reported, but has been co-opted by the Obama campaign and in the president's stump speeches to underscore the campaign's message that Romney flip-flops on his positions.
"If you can't seem to remember the policies on your website or the promises you've been making over the six years you've been running for president … Obamacare covers preexisting conditions, we can cure this disease," Obama told a crowd in Florida Monday.
Obamaloney has previously been used by Romney and his surrogates to criticize the president's plans and policies as not based in reality.
–CNN's Gabriella Schwarz contributed to this report