Newspaper insert tells Romney biography
October 27th, 2012
01:30 PM ET
1 year ago

Newspaper insert tells Romney biography

(CNN) - Voters in several battleground states may open their newspapers and find Mitt Romney's biography this weekend.

The Ending Spending Action Fund super PAC has printed 4.5 million magazine-style newspaper inserts that will appear as advertisements in more than 150 newspapers in five states in coming days, a source with knowledge of the group's activities told CNN.

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The group has endorsed Romney's presidential bid, as well as several candidates running for the U.S. Senate: George Allen of Virginia, Ted Cruz of Texas, Deb Fischer of Nebraska, Jeff Flake of Arizona, Connie Mack of Florida, Josh Mandell of Ohio, and Richard Mourdock of Indiana. It also is backing the reelection bids of Sen. Orrin Hatch, a Utah Republican, and Sen. Clarie McCaskill, a Democrat from Missouri.

It backs "candidates who favor enhancing free enterprise, reducing the size of government, and balancing our nation's budget," according to its website.

The inserts will appear in newspapers in five key battleground states: Ohio, Florida, Iowa, Wisconsin, and Virginia, the source said.

This 12-page piece leads with Romney's biography, from his upbringing through his marriage, business career, wife's illness, and public service. The story emphasizes the influence upon Romney of his parents and his wife, Ann.

"Now as both Romneys fight for the presidency, they continue to be a team," it says, going on to cite Mrs. Romney's comments at the Republican National Convention that "no one will work harder, no one will care more" as president than her husband.

"Of all the people in the world, Ann Davies Romney should know," it reads.

The center spread compares Romney and President Barack Obama on their potential to "bring back job growth," resolve the "budget and deficit crisis" and work in a bipartisan fashion "to get things done." It highlights Romney's experience leading the Boston private equity firm, Bain Capital, the Salt Lake City Olympics, and the state of Massachusetts as governor.

It also recounts Romney's role in finding the missing daughter of a colleague; his rescue of a sinking boater near their New Hampshire lake house; support for his candidacy from golfer Jack Nicklaus; and former President Bill Clinton's comments that Romney led a "sterling business career."

There's also a crossword puzzle, with clues such as "Mitt Romney and Paul Ryan will create 12 million more" (19 down) and "The burger company where Paul Ryan worked as a kid" (1 down).

The group's president, Brian Baker, called the magazine-style insert touting Romney a "Mittzine."

"The goal of this Mittzine is to show undecided voters why we believe Mitt Romney should be the next president," he said. "The central question asked is who should lead America for the next four years, and after reading this, we believe it's clear it should be Mitt Romney."

Ending Spending Action Fund has also produced mailers and television ads.

Among the television spots are ads that show voters explaining why they are voting for Romney this year after casting ballots for President Barack Obama in 2008. Former Rep. Artur Davis, who seconded Obama's nomination at the Democratic National Convention in 2008 but this year switched his party affiliation to the GOP and stumped for Romney.

Last spring, the group was in headlines involving a proposal to advertise for Romney using controversial race-related comments made Rev. Jeremiah A. Wright, Jr., Obama's former pastor. When video of the remarks was made public in 2008, Obama distanced himself from Wright.

The Ending Spending Action Fund said the proposal was drafted by a third-party consultant and never accepted. "It reflects an approach to politics that Mr. Ricketts rejects and it was never a plan to be accepted but only a suggestion for a direction to take," Baker said at the time.

– CNN's Ashley Killough contributed to this report

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Filed under: 2012 • Mitt Romney
soundoff (25 Responses)
  1. cbp

    Another PAC for Romney. What a surprise!!! We will never know who bankrolled this group either. Wouldn't it be nice if the donors for all these PACS has put money toward helping to feed the hungry or given money to the Salvation Army or to Goodwill or other organizations who help people to get back on their feet.

    Mr. Romney and his supporters have shown us time and time again that his remarks about the 67% hold true. They really do not care about them. That is shameful and that remark will follow him for a long time because he has proved that it is true..

    October 27, 2012 01:35 pm at 1:35 pm |
  2. Becky

    There is Romney, the man of change. He certainly has not changed his views about women. He still believes that we need a man to tell us what to do. After all we do not need to have control over our own bodies. IF we are raped we are told to carry the baby to full term no matter how violent the rape was or how violent our dreams and thoughts may be.

    What about all the Jews that he helped his Church to baptize particularly those who dies in the Holocaust? What would make them think they had the right to do such a thing. They continued to do so until it became an election issue. Have not fear it will start again when the spotlight is turned off the church.

    October 27, 2012 01:42 pm at 1:42 pm |
  3. NEVER to VOTE REPUBLICAN again

    Mitt's story will all change in the next day or two. So tired of this guy!
    OBAMA Froward and Strong!

    October 27, 2012 01:44 pm at 1:44 pm |
  4. Anonymous

    Dude, less than 2 weeks and you're still trying to introduce people to you? Do you realize what a big failure that is?

    October 27, 2012 01:48 pm at 1:48 pm |
  5. Marie MD

    I found the piece quite useful for my bird's cage. He has made good use of it already. :). Good birdie.

    October 27, 2012 02:01 pm at 2:01 pm |
  6. tony

    They shall print mitts returns instead

    October 27, 2012 02:11 pm at 2:11 pm |
  7. Indy

    "The goal of this Mittzine is to show undecided voters why we believe Mitt Romney should be the next president," he said.

    I once had a Mittzine removed by my Doctor, and once it was removed from my rear end I could see the truth again and I was then able to tell the difference between the truth and lies and Mitt Romney does not know how to tell the truth. I hope this insert tells the truth about his dismal time as Governor

    October 27, 2012 02:23 pm at 2:23 pm |
  8. John

    If the supplement is indeed recommending Mourdock, reason enough to avoid the supplement altogether.....

    October 27, 2012 02:29 pm at 2:29 pm |
  9. gladr

    More of the same lies and misrepresentation. What's news about ths?

    October 27, 2012 02:31 pm at 2:31 pm |
  10. Valentina

    Awesome! Well done!

    October 27, 2012 02:32 pm at 2:32 pm |
  11. Reggie from LA

    t backs "candidates who favor enhancing free enterprise, reducing the size of government, and balancing our nation's budget," according to its website.
    I don't see anything in that worn our tripe that addresses fixing the economy. Those are just talking points for the poorly informed and those who are gullible enough to buy into it. Ya got anything more substantial? That ain't cuttin' it.

    October 27, 2012 02:33 pm at 2:33 pm |
  12. Anthony

    This is all people need to know. Romney does not keep his words. He changes positions constantly. If you vote for Romney, you have no idea what you are getting. Romney may promise you the moon (balancing the budget while lowering taxes, increasing military spending, and creating jobs), but remember, Romney does not keep his words.

    October 27, 2012 02:34 pm at 2:34 pm |
  13. Name

    Why he needs to tell his story again and again it must be difficult to over ride his true biography?

    October 27, 2012 02:44 pm at 2:44 pm |
  14. AnAmericanWHocares

    Guess they think the Presidency can be just bought

    October 27, 2012 02:44 pm at 2:44 pm |
  15. Lynn

    Does it mention his Mormon beliefs and all that entails? Didn't sound like they touch on that, but beyond all his other qualifications, the Mormon church was not touched on at all during the political process. The Mormon's believe their church is number 1 in their lives, all else follows. Even to their undergarments, so they will first and foremost remember the Mormon policies. Why wasn't Romney asked who would take precedent in his life if elected, the Mormon's or the U.S. citizens?

    October 27, 2012 02:50 pm at 2:50 pm |
  16. szinda

    They supported Ted Cruz? Seriously? That just shows how much of an absolute joke the organization endorsing Romney is. I live in Texas. Ted Cruz is a certified whack job. He's just another tea party fanatic who's campaign slogan was basically "don't give an inch." By that he means, don't compromise on any issues. That's exactly what we need representing the state of Texas.....

    October 27, 2012 02:50 pm at 2:50 pm |
  17. ib1sage

    Romney and Ryan will bring this country to its knees if they win. My bet is on the American public and their ability to see the Con job Romney/Ryan are selling.

    Obama/Biden '12

    October 27, 2012 02:51 pm at 2:51 pm |
  18. Anonymous

    Oh boy can't wait to see what kind of Fairy Tale his campaign comes up with now

    October 27, 2012 03:14 pm at 3:14 pm |
  19. Anonymous

    The nagging question is why, if Mr. Romney truly has the qualities that American voters want in their president, does he have to go to such great and questionable lengths to try to win the election.

    October 27, 2012 03:15 pm at 3:15 pm |
  20. enuff

    Nothing they do will make Romney look like he has a heart for the common man in my eyes.

    October 27, 2012 03:22 pm at 3:22 pm |
  21. SFRich

    So, Romney is a swell guy with a beautiful wife and a Mormon sized flock of children—all with beautiful teeth. He's also a slick-talking salesman that will say anything to close a sale, this time it's tea-party, neo-conservative snake oil politics.

    Show us a few more years of tax returns. Explain to us why you have so many different positions on the same issue, saying one thing one week of your campaign and another thing the next week. If you've actually changed your mind on a position, explain the logic behind the change. Otherwise, it's just tailoring your message to whatever you feel your audience wants to hear. That would show more of the man than a little bio info.

    America needs candidates that are honest, caring, transparent in their positions, and with conviction. Romney has difficulty with all these qualities, and with connecting to the average voter.

    October 27, 2012 03:54 pm at 3:54 pm |
  22. incredulous

    I'll bet it doesn't mention the company NuSkin or Stericycle. Or the hard drives Romney wiped out when he left the governor's office.

    October 27, 2012 04:04 pm at 4:04 pm |
  23. bob

    I don't need to no any more about either one of them. We're a week out. The dye is cast.

    October 27, 2012 04:10 pm at 4:10 pm |
  24. FactCheck

    Two weeks before the election and Mitt's followers are still trying to convince voters that he's trustable. What does THAT tell you?

    October 27, 2012 04:17 pm at 4:17 pm |
  25. donna

    I never realized that Romney stood head and shoulders above the read. He must be reading Jonathan Swift.

    October 27, 2012 04:36 pm at 4:36 pm |