(CNN) - President Barack Obama's campaign touts the endorsement of former Secretary of State Colin Powell, a Republican, in new television and radio ads released Wednesday and Thursday.
The move comes in the final days of the 2012 presidential race, as both campaigns work to appeal to the remaining undecided and independent voters.
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Powell endorsed the president last week on CBS' "This Morning," renewing his support for Obama that he first made public in 2008. The television ad, which is 30 seconds long, shows Powell espousing the president’s accomplishments in his first term on the morning program.
Obama’s campaign said the T.V. spot would air in Colorado, Florida, Ohio, Iowa, New Hampshire, Nevada, North Carolina, Virginia, Minnesota and Wisconsin.
The one-minute radio ad, "Endorsed," features some of Powell's praise for Obama in last week's interview.
"When he took over...we were in one of the worst recessions we had seen in recent times, close to a depression. The fiscal system was collapsing, Wall Street was in chaos...and we were in very difficult straits," Powell said, repeating many of the talking points heard from Obama's campaign.
In his endorsement, Powell criticized Mitt Romney's foreign policy positions, saying he was "uncomfortable" with what he described as "neo-conservative views" trumpeted by the GOP presidential nominee.
While the radio ad did not include Powell's criticism, it featured his approval of Obama's job in his role as commander-in-chief.
"I also saw the president get us out of one war, start to get us out of a second war," he said. "The actions he's taken with respect to protecting us from terrorism have been very, very solid."
Team Obama said the radio spot will air in Florida, Wisconsin, North Carolina, Virginia, New Hampshire, Ohio, Iowa, Nevada, and Colorado.