November 5th, 2012
05:28 PM ET
2 years ago

Microtargeting: How campaigns know you better than you know yourself

(CNN) – Political ads on the airwaves have been so pervasive this year and voters in battleground states probably see them in their sleep. But when a political spot pops up while surfing the Web, there's a good chance it's aimed right at you.

The practice is called microtargeting and like a lot of marketing techniques on the Internet aimed at identifying consumer tastes and behaviors, it is an information-age approach that is helping to change how political groups identify and interact with voters.

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Filed under: 2012
soundoff (One Response)
  1. B.

    Someone should Micro-target the people responsible for instigating voter Repression in the Republican controlled states!

    It should be a criminal offense to repress voting of targeted segments of our society and the people held accountable!

    People have given their lives to protect that freedom and the Republicans have Intentionally violated those freedoms!

    OUTRAGEOUS

    November 5, 2012 06:20 pm at 6:20 pm |